2018 Shortlist

Client-Led Campaign of the Year

Appetite Creative and Hoopla Digital – Anki Overdrive campaign

RS Components – How a father’s innovation gives hope for the future

The Media Image – Coral Capitalizes on Election Betting Trends

Visual Amplifiers & American Express – Explorer Card

 

Biddable Agency Led Campaign of the Year

Converted – Cognita Gets Schooled!

Converted – Devoted To Data

Crafted – The Workspace Advantage

Crafted & Generator Hostels – A Crafted approach to combatting OTAs with PPC

Crimtan – Boosting incremental sales for The National Lottery

Found & Fender – Don’t Fret About It

Impression & WearAll

Total Media & kwiff – Its perfectly normal. Until its kwiffed.

Travel / Leisure Campaign of the Year

Crafted & Generator Hostels – A Crafted approach to combatting OTAs with PPC

Mediaworks & Stagecoach – Unirider Campaign 2017

Merkle  Periscopix & Walks of Italy – Boosting Revenue & ROI with Data-Driven Attribution and Automated Bidding

Oban Internationa & Big Bus Tours – Expanding around the world in less than 365 days

Red Hot Penny & Red7 – Profits Trends and Long Weekends.

SearchStar & Intrepid Travel Group – Delivering EMEA Growth

Visual Amplifiers & Airbnb

WMG – Headwater Holidays

 

Retail Campaign of the Year

Found & House of Marley – Stirring it up with Paid Media

Greenlight and Footasylum – Increasing Awareness & Visibility Through An Innovative Paid Search Strategy

Greenlight and Superdry – Using A Hyper-Targeted Display Strategy To Drive Awareness and Conversions for Black Friday

MediaVision & Hobbs – Outstanding Results in Fashion Retail

RocketMill & RegisSupercuts – A Campaign a Cut above the Rest

Summit & Game Peak Campaign

Tomorrow TTH and Boux Avenue – Adgnosis in Action

WMG – Anglia Tool Centre – Google Shopping Campaign

 

Finance Campaign of the Year

Gravytrain & Quotesearcher – Growing Profit with Data Solutions

Harvest Digital & Satsuma Loans

Impression – Energy Bonds.

Mediaworks & True Potential Investor

The Media Image & FOREX.com – A Profitable Restructuring.

To The End & Adrian Flux – Influx Nissan Skyline Video

WMG – ALA IB Limited – Paid Media Campaign

 

Local Campaign of the Year

Absolute Digital Media & WeFixNow – Localised Campaign

Converted – Cognita gets Schooled!

DentalCarePlus & Crafted – Location-Driven Lead Gen

Further – Making Toilets Sparkle – How account restructure led to a 5% increase in sessions and conversion rate and a 52% drop in CPA

Impression & KLG – More Local

Mindshare UK – Thinking Local At Every Level A location based approach for Mazda dealers

Origin Digital & Firmus Energy – Live Life to the Firmus Digital Campaign

Passion Digital & Knight Frank – Using Big Data to Talk Local

SearchStar & MyHomeMove Conveyancing – Becoming Local

Village Heating Limited & Merkle Periscopix :  Van-Based Marketing

 

Best Use of Video

Converted – Devoted To Pet Owners

Engine Media and Standard Life Investments  – The British & Irish Lions Sponsorship

Found & Fender – Don’t Fret About It

Greenlight and Superdry – Driving Multimarket Awareness Through An Innovative Programmatic Video Strategy

Mindshare UK and 20th Century Fox – The Greatest Showman YouTube Action-based Video Ad Sequencing

To The End & Adrian Flux – Influx Nissan Skyline Video

 

Mobile Campaign of the Year

Merkle  Periscopix & reed.co.uk – The Smart Way to Appy Mondays

Red Hot Penny & Megabus – Megabus make Megabucks on Mobile.

Total Media & kwiff – Its perfectly normal. Until its kwiffed.

 

Paid Social Campaign of the Year

Bring Digital & DW Fitness First – Social Lead Generation

Distract & Naked Marshmallow – Share The Love

Engine Media and Standard Life Investments  – The British & Irish Lions Sponsorship

Found & House of Marley – Stirring it up with Paid Media

Merkle  Periscopix & Warner Bros. – Wonder Womans Super-heroic Use of Video

Oban International & BBC World Service – Smashing targets to more than double unique visitors

Red Hot Penny & Lipsy – Dressed for Social Success

Red Hot Penny & Megabus – Sid Gets Social

RS Components – How a father’s innovation gives hope for the future

 

Best Integrated Biddable Campaign

Converted – Devoted to Each Customer

Crafted – The Workspace Advantage

Found & Fender – Don’t Fret About It

House of Kaizen & McAfee – Cyber Sale 2017

Manomasa and Collider – Integrated Brand Launch

Merkle  Periscopix & Legal & General – Sequential Messaging With Googles See Think Do Care

MintTwist & City University of London Short Courses Campaign

Passion Digital & Imperial College London – Getting Down to Business

Red Hot Penny & PriceRightHome – The First Million.

Space & Time and Caffe Nero – Recruiting Online

 

Display Campaign of the Year

Appetite Creative Solutions – Thor Ragnarok ad campaign

Crafted – The Workspace Advantage

Greenlight and Superdry – Using A Hyper-Targeted Display Strategy To Drive Awareness And Conversions For Black Friday

RS Components – How a father’s innovation gives hope for the future

 

Best Use of Data

Big Group Insight & Edwin – Improving ROI by utilising demographics persona and conversion data

Booster Box & Kidly Microtargeting by Household Income

Converted – Devoted To Data

Crafted & Generator Hostels – A Crafted approach to combatting OTAs with PPC

Gravytrain & Quotesearcher – Integrating Data with AdTech v3.0

Merkle  Periscopix & Holiday Hypermarket – Airport Automation

Oban Internationa & Big Bus Tours – Expanding around the world in less than 365 days

Red Hot Penny & Red7 – Stags Hens and Offline Trends

The Search Monitor & Performics for Europcar – Revolutionizing Brand Monitoring on Paid Search

 

Best Use of Attribution

Greenlight and Rajapack – Driving Efficiencies Through A Data-Driven Integrated Search Strategy

Merkle  Periscopix & Walks of Italy – Boosting Revenue & ROI with Data-Driven Attribution and Automated Bidding

 

Sales Team of the Year

The judges decided not to realise a shortlist for this category, the winner will be announced on the night.

 

Search Technology of the Year

Adalysis – PPC Recommendation Engine

Adthena – Revolutionizing Search Intelligence

Search Squared – Audit & Automation for AdWords

 

Technology Innovation of the Year

cClearly – Audience Planner for Paid Search

Crealytics  – Conquering Google Shopping Beyond Best Practice

Greenlight PRISM – Using Lotames API And Open Source Tools To Develop Custom Audience Insight Dashboards

Search Squared – Audit & Automation for AdWords

 

Trading Desk of the Year

The judges decided not to realise a shortlist for this category, the winner will be announced on the night

 

Rising Star of the Year

Andrew Boreham – Red Hot Penny

Becky Potter – Greenlight Digital

Hollie Beeson – Crafted

Jonathan Kelterer – Greenlight Digital

Madeline Ralph – Gravytrain

Nikki Corney – Platypus Digital

Rory Driver – Datadial

 

Performance Biddable Agency of the Year

Crafted

Croud

Found Group

House of Kaizen

Impression

SearchStar

 

Biddable Team of the Year

Crafted

Merkle  Periscopix

MVF

 

Biddable Media Professional of the Year

An award to recognise the UK’s leading Biddable Media professional. A shortlist for this category is not released, the winner will be announced on the night.