Ethical, transparent and respected, the awards are judged by esteemed industry experts who follow a robust two-step judging process that includes pre-scoring to establish a shortlist and judge discussion to determine winners and, in some cases, silver awards.
None of our award judges can take part in the competition, and any conflicts of interest must be declared.
The UK Paid Media Awards have been accredited ‘Outstanding’ by the Independent Awards Standards Council – Awards Trust Mark.
To apply to become a judge, fill out the form at the bottom of this page.
Adam has worked in Paid Media for over 11 years with experience across both agencies and in-house and is currently Head of Paid Media at PrettyLittleThing. Adam started in PPC and progressed to more general Paid Media roles developing knowledge and expertise on wider channels over time. His speciality is ecommerce and he has worked on clients such as Three Mobile, Myprotein, NotOnTheHighStreet, Lululemon and Betfair to name a few. In addition to this, Adam has been a lecturer and helped write the course content for Basecamp Skills - a digital bootcamp that aims to educate and help people get their first jobs in digital marketing through a practical up-to-date course. When not thinking about digital, Adam is a big Middlesbrough fan and spends too much time on his phone.
Alex Bradford | Head of Paid Media | MeandMyGolf
Alex Bradford is a senior digital marketing expert with over 11 years of experience across Oceania, North America, and Europe. Specialising in paid media and data analysis, particularly in the legal sector, he currently heads the digital marketing department at Me and My Golf. Alex brings a unique global perspective to his work, understanding the challenges businesses face when launching and scaling international campaigns.
Alexa Lacroix | Brand Marketing Manager | Sleep Country Canada | Linked In
With more than 9 years of experience, Alexa is a digital-native marketer who has collaborated with prominent global brands in the retail, automotive, and tech sectors. Her career has traversed big tech, agency, and client-side landscapes, engaging with a diverse clientele that includes multinational Fortune 500 corporations. Currently, she is managing brand marketing at Sleep Country Canada.
Aline Oliveira | Head of PPC | Comeon Group
Aline is a Head of PPC at ComeOn Group, leading Search Engine Marketing strategies for the European & North American markets. Her experience covers performance marketing across various digital channels and expertise in data, content and customer-focused strategies. Aline spent 7 years in Asia, where she worked as head of marketing, from both agency and client sides. In 2019, she moved to Europe, currently working in the gambling industry and delivering multi-language PPC strategies for global casino brands.
Anu Adegbola | Founder | PPC Live
Anu has worked in Paid Search for over 12 years now with experiences in agencies, brands and tech companies and is currently a PPC AD at Marin Software. She’s passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure business goals, not just channel growth. It has meant being involved with the wider Paid Search community, which has led her to host the podcast #PPCChat Roundup as well as set up an in-person PPC meetup in London called PPC Live UK.
Cathryn Stormont | PPC Consultant |
Cathryn is a Freelance PPC Consultant with over 14 years experience in both Paid Social and Paid Search. Throughout her career she has worked for a mixture well known brands and leading agencies in the UK and Australia. Including Hobbycraft, Wiggle, Fujifilm, Mazda and Grapetree. Cathryn has a incredible track record in achieving business growth including growing Wiggle's PPC revenue from £10m to £36m a year. She also has particular expertise in crafting successful LinkedIn Ads campaign for SAAS companies.
Crystal Carter | Head of SEO | WIX
Crystal Carter the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years experience working with SEO and Marketing clients around the world like Disney, McDonalds, Tomy and more. As an SEO, she identifies and implements tactics that help businesses optimise digital activity, drive sales, engagement and growth online. She has contributed to events, webinars, and publications from Google Search Central, Brighton SEO, Moz, Whitespark Local Search Summit, Semrush, SMX, Search Engine Land, Lumar, Women in Tech SEO and more.
Dan Saunders | Head of Performance Marketing | Evergreen Finance London
I've worked in Digital for 18 years. Within Digital marketing I work closely with the directors and heads of service to identify new business opportunities and Strategies. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage which is used to work alongside key stakeholders in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop a competitive advantage within our strategies. Within Stanley Black and Decker, I am a catalyst for change, I plan and execute UK market E-commerce and digital marketing activities to increase sales, grow online channels, and grow new and existing online customers managing substantial 6 figures budgets over many different groups. As an international keynote speaker in the Digital sphere, I inspire and lead a large team of specialists, drive the delivery of brilliant digital products and services, mentoring at levels from executives to C suite. I utilize analytics and insight tools to evaluate end-to-end customer experience across multiple customer touch points. Working with trade marketing teams to analyse product categories and make appropriate product mix recommendations and effectively contributes to SEO, PPC, UX and CRO. I have built, nurtured and lead a diverse, multidisciplinary team to deliver digital transformation across the Stanley Black and Decker group. Defining the required digital capabilities across our people, their processes, and the technology we use. With Stanley Black and Decker being a multinational corporation, I make myself a visible leader by holding regular lectures and Q and A sessions with entry executives all the way up to C suite teams.
Danny Campbell | Paid Media Specialist |
Danny is a paid media specialist with 8 years experience managing accounts. Primarily a Google Ads specialist he has also managed campaigns on a range of paid social and programmatic platforms. He has managed budgets ranging from 3 to 6 figures in a variety of languages and countries and recently took the leap into freelancing. He particularly enjoys working on accounts in the Education or SaaS sectors.
Dateme Tamuno | Head of Digital Marketing | SemanticGeek
Dateme is a digital marketer with experience running organic and paid search campaigns for companies across several verticals. Currently, he is the head of digital marketing for a student accommodation agency in London. A regular speaker at BrightonSEO and often challenging search marketers to create a deeper understanding of the user intent that transcends the informational, navigational, commercial, and transactional classifications. He has completed ten marathons and has a goal of running 50 before he turns 50.
Heana Thakur | Head of Paid Search | Sainsbury's | Argos
After a brief stint in creative marketing, Heana began her digital career in 2015 working for one of largest digital marketing agencies Merkle. She started as an exec fresh out of university working her way to director level. In this time, she worked on a variety of clients including Sky, The BodyShop, Uniqlo and Facebook. Outside of her day-to-day role, Heana was also involved in the recruitment of the paid search team, mentoring junior members of the department, delivering internal training sessions, working on commercial pitches and being a part of the Diversity & Leadership committee. Heana is passionate about change within organisations and sat on the Gender Pillar committee for 4 years helping to deliver events such as International Women's Day and organising networking events. She also spoke at a variety of different universities including the University of Surrey and University of Brighton to educate students about the life of a digital marketer. In November 2021, Heana switched from agency side to client side and she now leads the in-house paid search team at Sainsbury's, Argos and Habitat.
Iain Russell | Head of Performance Marketing | Moneyhub
Head of Performance Marketing at Moneyhub, directing app consumer growth, performance and engagement for their direct-to-consumer app and consulting for their B2B clients. He has over 14 years of app marketing experience, working across start-up environments and long-term established businesses, covering product roadmap management, subscription modelling and building tech stacks from scratch to support marketing growth.
Ixone Isasi Noreña | Founder | PaidStrategy
Ixone is a digital marketing specialist with over 10 years of experience. She currently runs a remote performance marketing agency serving clients in Canada, US, Latam and European markets. Her agency is a Google Premier Partner and has also partnered with Microsoft, Meta, Funnel, Supermetrics and Adroll to name a few. She is highly experienced in the Education, SaaS and Travel industries and encompasses both B2B and B2C segments. Her visionary leadership and extensive expertise continue to drive success and innovation in the digital marketing landscape, making her a highly respected figure in the industry.
Jaime Hill | Formerly Head of Ecommerce | OakFurnitureland
Jaime has over two decades of experience as a Marketing & Ecommerce professional with a successful track record leading teams and developing strategy to transform organisations’ digital capability and channels to market. She has had success in roles at brands including Avis, Barclays, Dairy Crest and Oak Furnitureland, and across a wide range of B2B and B2C vertical markets. Most recently, Jaime was Interim Head of Ecommerce & Trading at Monsoon. A graduate of the Institute of Digital Marketing and qualified Executive Business Coach, Jaime's professional passion is for making life easier for the customer at every touch point
Jamie Crawford | Paid Search Lead | Chalhoub Group
Jamie is a results-driven professional boasting over 15 years of expertise in the dynamic realms of digital marketing and ecommerce. With a diverse portfolio spanning multiple sectors within the retail and ecommerce industry, Jamie has had the privilege of working with some of the world's most prestigious brands. His passion lies in collaborating with these brands to meticulously craft, execute, and refine their digital strategies across all digital channels, ensuring a tailored and effective approach.
Jim is the CEO of UK based growth agency Spades Media. Jim has been a paid media practitioner since 1999 and has worked client side as well as agency side. Jim helps ecommerce businesses scale their paid media efforts across all channels. Jim is a regular face on the judging panel at the UK, European, MENA and US Search awards and is a returning judge for the 2022 UK Paid Media Awards. Never one to shy away from giving a differing opinion on what constitutes award-winning entries to other judges, Jim enjoys critiquing entries at the Awards and seeing what the paid media community are working on.
Kate Luke | PPC Specialist |
Kate Luke is a highly experienced digital marketing strategist with a strong background in Ecommerce. With expertise spanning Pay-Per-Click (PPC) advertising, creative, and digital strategy, she has led high-profile campaigns and worked with renowned brands like Made in Chelsea's, Bellr. With a passion for technology solutions within the evolving digital landscape, Kate has quickly established herself as a thought leader at the forefront of social commerce. A recognised speaker delivering keynotes and masterclass talks at industry events like PPC Live Leeds and London’s Digimarcon 2024, Kate offers innovative insights on balancing commercial demand with creative strategy in a landscape of rising costs and highly competitive landscapes across B2B, B2C and SaaS disciplines.
Louie Lui | Head of Digital & Marketing | PHS Hairscience
You may recognise Louie as the speaker of Hubspot's Advanced Lead Gen seminar. Louie inspires and leads businesses on how to leverage emerging technologies and digital marketing to stand out from the noise and reach the millennials and gen z consumers. Being in performance marketing with a diverse background across industries, he finds himself loving the start up space. He thrives on the freedom to be creative and agile, and has led multiple start-ups to soaring success, even tiding some through the covid pandemic with agility in strategy. He is currently the Head of Digital and Marketing at PHS Hair Science. With a strong performance marketing foundation, Louie enjoys nothing more than hanging out with fellow marketers who work on success metrics that has business impact. It's easy to spot him - his fashion accessory is a beer on his hand.
Lukas Adamec | |
Lukas Adamec has been working within Paid Digital for 11+ years, during which he transitioned from an employee to a freelancer & CEO of Abadam Marketing. In the last 5 years Lukas has focused on Consultancy - working with established agencies to deliver client growth. His focus is particularly on international paid opportunities, from Google to Yandex, from Naver to Baidu, from Yahoo JP to Seznam. Lukas is a firm believer in knowledge sharing and enjoys discussing experiences with established online marketers as well as providing training to new colleagues. During his time off, Lukas recharges his energy by being disconnected from online influences and instead spends his time on wildlife photography.
Magda Marchowska-raza | Lecturer in Digital Marketing | University of Salford
Magda, currently teaching Digital Marketing at the University of Salford, brings a vibrant blend of social media savvy and search marketing know-how to her role. Fresh from completing her PhD in social media brand communities, she’s all about nurturing future marketing talents with real-world insights. For the third year running, Magda is also lending her expertise as a judge at the UK Paid Media Awards, showcasing her enthusiasm for digital marketing innovation.
Mary Foteinou | Paid Media Strategist | Ericsson
Mary Foteinou is a Digital Marketing expert with a strong B2C and B2B background. She has worked at many award-winning media agencies in the UK before moving client-side. Since 2021, Mary has joined the Global Digital Marketing team at Ericsson as a Paid Media Strategist, driving paid media innovation and best practices.
Pankaj Pilaniwala | Product Manager | Google
Pankaj is a Product Manager at Google. He is a tech enthusiast, product leader and coach. He has over a decade's experience in the tech industry and has built and launched some critical and successful products worldwide. His recent creation at Google will intersect with the developer's experience on Play Store and how they quickly integrate with the Commerce Platform. In his role as a Product Manager at Google, Pankaj is responsible for the development and launch of products that are both technically advanced and user-friendly. His strong background in technology helps him make informed decisions when it comes to product design and development. Pankaj's passion for technology platforms drives him to create products that are user-friendly and feature-rich. Through his hard work and dedication, he has managed to build a reputation as an expert in product management. With his experience, Pankaj is constantly working with teams at Google to ensure the success of their product launches. Pankaj is also an active coach and mentor, offering advice to new product managers starting out in their careers. He believes in giving back to the community through speaking engagements and mentorship events. His enthusiasm for the tech industry has made him one of the most sought-after speakers among tech professionals around the world. For Pankaj, creating and launching successful products are not just his work but also a passion. As he continues to push the boundaries of product development, Pankaj’s goal is to bring innovative and user-centric products to life that have an impact on people's lives. With his eye for detail and problem-solving skills, we can expect great things from Pankaj in the future. He is truly an inspiring innovator who is making waves in the tech industry. With his passion for technology and dedication to innovation, Pankaj has established himself as an authority on product development. As he continues to craft world-class products, we can look forward to Pankaj’s impact on the tech industry for years to come.
Plamen Popov | Head of Global SEO | Acronis Global
Plamen Popov is an experienced digital marketer & SEO Expert with history of working for internationally renowned brands. He currently is working as Senior SEO Lead in Acronis, world leader in cyber protection & data security company. Plamen joined last year from the marketing team of Management Financial Group, where he lead global marketing strategies for various fintech brands inside the holding. Plamen has a genuine interest in marketing and technology and that drives his experience throughout consulting start up companies and leading teams in enterprise brands exploring various aspects of marketing activities including PPC, Social Media, Display, Programmatic, App Marketing and SEO. His passion for Search Marketing & SEO always drives him to learn and explore new possibilities of creating better user experiences and results.
Rejoice Ojiaku | SEO Manager | Nelson Bostock UNLIMITED
Rejoice has worked within digital marketing (SEO) for 4+ years. After finishing her master’s degree in marketing at The University of Manchester, she started her journey as a Junior SEO Executive and is now an SEO Manager as well as the Co-Founder & Content Lead for B-DigitalUK. She specialises in Content SEO and she has spoken at BrightonSEO, Whitespark Local Search Summit as well as participated in webinars for FounderVine, Majestic, Noisy Little Monkey etc. Additionally, she is also an Award-Winning Diversity & Inclusion Advocate as she is passionate about Diversity & Inclusion within the workplace to ensure the perspective and struggles of Black people are heard.
Rob Linton | Commercial Director | MiQ
Rob Linton is the Commercial director for MiQ North in the UK. Having been with MiQ for over ten years, Rob was instrumental in the company’s expansion outside of their London headquarters. His trading expertise has enabled him to offer clients and partners consultative and technical approaches necessary to navigate the evolving marketing landscape. With a strategic mindset he is perfectly positioned to support the UK’s digital hubs and businesses outside of London through programmatic and fulfil local and global ambitions. An expert in digital, and a key industry player, Rob is a champion of North England’s vibrant digital community. He educates brands on digital marketing, providing tutorship and workshops specifically for businesses undergoing transformation. A seasoned speaker, and MiQ representative at various regional events, Rob is also a Digital City Festival speaker and judge of various local and national awards.
Rosanna Hansford | Head of Paid Media | Motorpoint
Rosanna Hansford has over 9 years of experience in digital marketing and is currently the Head of Paid Media for Motorpoint, the UK’s largest car supermarket. She has previously held roles across several Group M/WPP agencies working across some of the biggest brands’ media strategies including Arcadia group, cinch, Hillarys, Fragrance Direct, Talk Talk, Oxfam, B&Q and Screwfix amongst others. She is a seasoned professional in paid media, having started out in the ad tech industry as a programmatic channel specialist and developed her tactical and strategic skillset across all paid channels throughout her career. She is an advocate for using data and effective measurement at the heart of marketing decision making and has used this approach to drive long term business impact for the clients and businesses she has worked with in the industry.
Rumyana Miteva | Performance Marketing Director | Deliveroo
Rumyana is currently a Performance Marketing Director at Deliveroo. She is leading a global team of Paid Search, Display & Video, Paid Social and Affiliate specialists, who are delivering growth for the company through a rigorous test & learn agenda. With more than 14+ years in Digital Marketing Rumyana has expert knowledge and valuable experience helping brands acquire & retain customers through Paid Media channels. Outside of work Rumyana enjoys being a Digital Consultant for small businesses, mentoring young professionals and sharing her knowledge by speaking at events.
Simon To | Digital Director & Consultant | Website3.com
Simon To is the Digital Director & Consultant at Website3.com, Simon goes above and beyond delivering performance marketing solutions for clients. Simon has over 12+ years of practical experience and 200+ clients under his belt. Website3.com is a new generation of digital media & marketing, supporting clients with the new wave of generative AI in marketing and automation. Website3 provides hands on digital consultancy for all your marketing needs. Website3 Paid Media Services include: Google . PPC . Shopping . Search . Bing . Social Media . Facebook . Instagram . YouTube . CTV . Display . Programmatic . Native . Analytics . Strategy . Planning . Delivery
Srinivas Kumar | Integrated Performance Digital Marketing Manager | BISSELL
Srinivas Kumar brings over 20+ years in marketing and last 12 years of experience in the fast-paced world of digital and performance marketing across both B2B and B2C. Currently serving as the Performance Digital Marketing Manager for BISSELL in Europe, he has been instrumental in driving business growth through innovative digital marketing efforts. Srinivas holds a Level 6 Diploma in Professional Marketing from the Chartered Institute of Marketing (CIM), specializing in mastering digital marketing metrics, digital strategy, and strategic marketing. Srinivas is passionate about the intersection of artificial intelligence and digital marketing. Recently, his focus has expanded to Generative AI, where he has been sharing his own breakthroughs and insights on social media. Recognized globally for his proficiency in paid media, Srinivas has received numerous awards, including the Cannes Gold in 2010 and the TomTom STAR global recognition award. His practical and data-driven approach has made a significant impact on the businesses he works with. When not working, Srinivas enjoys playing racket sports, especially Padel. His balance of professional expertise and personal interests makes him a relatable and inspiring figure in the digital marketing community. If you'd like to connect with Srinivas and follow his journey, you can find him on LinkedIn.
Steve Kuncewicz | Glaisyers ETL | Head Of Creative, Digital & Marketing
Steve is a Partner and Head of Creative, Digital and Marketing at Glaisyers ETL in Manchester. He specialises in intellectual property, media social media and privacy law and is listed as a "recommended lawyer" in the Legal 500, and was a oo-founder pf the Bulletproof Agency Network. He is a regular media spokesperson, and has given interviews to the local and national press through BBC Breakfast, Sky News, ITV, BBC Radio 2, BBC Radio 4, BBC Radio 5 Live and LBC London. Steve is also the Manchester Publicity Association’s Honorary Solicitor.
Sunny Bal | Paid Social Media & Digital Advertising Manager | ARUP
Sunny Bal is a dynamic Digital Marketing and Social Media Strategist with a knack for driving global campaigns that captivate audiences and boost brand visibility. With rich experience from roles at Arup and HDR, Sunny excels in crafting innovative content strategies and leading high-performing teams to success. A proud alumnus of California State University, Fresno, Sunny holds a BSc in Business Administration with a focus on Marketing. Known for blending creativity with data-driven insights, Sunny's work has garnered significant recognition in the industry. When not strategizing the next big campaign, Sunny enjoys mentoring children through Solidarity Sports, sharing both patience and positivity.
Tom Salmon | Management Consultant | Agency by Agency
Tom Salmon is a management consultant specialising in agency innovation, strategy, positioning and growth. Prior to running his own consultancy, Tom was managing director of the award-winning digital agency Epiphany, a £12m turnover business employing 190 people in London, Leeds and Sydney. He now also works with voluntary and community organisations to develop strategy, communications and impact.
Vânia Marques | Head of PPC | Minty Lab - Minty Square
With an unusual path, my career in digital marketing began in 2018, 2 years after completing my Degree in Philosophy. After a course in digital marketing with an internship, I ended up working at the agency where I interned. With 5 years of experience and dozens of clients, I worked as a PPC manager and content manager. 3 years on I decided to focus exclusively on paid campaigns. Throughout this time I developed experience in lead gen in the B2B market and later in brand development, traffic increase, and purchase generation in the B2C market. I am currently responsible for the PPC department at MintySquare, where I develop marketing strategies for several fashion brands and campaigns that aim to increase brand awareness and generate purchases.
Veronica is a seasoned digital marketer with almost 11 years of experience. Named one of the 10 Optmyzr Digital Marketing Sheroes of 2023, she has worked for a mix of big names, SMEs, startups, and agencies across the UK and the US, covering broad areas such as content, PR, SEO, and affiliates. For the last 8 years, she has specialised in Paid Media, working towards the perfect balance between analysis and creativity that can help brands grow and expand internationally.
Veronika Höller | Global Senior SEO Manager | CompuGroup Medical
Veronika is a Global Senior SEO-Manager and has worked in SEO and PPC marketing for over 14 years. She started as a copywriter and PPC Manager in a little Ads Agency. She has continuously developed herself further into the direction of SEO. Over the years, she has worked as a digital marketing manager in agencies and international companies, including CompuGroup where she is now. International SEO and PPC Strategies are Top of her priority list. She views SEO as a whole puzzle and not just individual sub-areas, hence why she trained herself in all areas – content, technology, PPC, SMM and UX. Today she spreads her knowledge as a speaker on the stages of international digital marketing conferences such as BrightonSEO, SMX advanced, International Search Summit etc. For her all digital marketing channels have to be united to get the best of your website.
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“Being nominated for this award was already an incredible achievement for us, but taking home the award is something we’re immensely proud of. It truly validates our hard work, energy, and enthusiasm for what we do. We’ve had some really tough setbacks in the last couple of years, but instead of holding us back, we’ve pivoted and moved forward on our strongest foot. We can’t wait to power through 2024!”Julia Symonds, Co-Founder outbloom
“Winning the Best Use of Amazon Ads at the 2024 UK Paid Media Awards is a tremendous honour for us at Fluid Marketplaces. It underscores our commitment to excellence and innovation in the digital marketplace, and celebrates our success in driving significant growth for our clients like Le Col. This accolade not only validates our strategic approach but also inspires us to continue pioneering in the ecommerce space.”Adam Hindle, Managing Director Fluid Marketplaces
"Being recognised at the UK Paid Media Awards is the ultimate validation of Happy Yolk’s collaborative work with Pooky Lighting. Our laser-focused targeting, creativity, and comprehensive strategy generated top-notch leads and ROI, propelling our campaign into the spotlight as a worthy contender. We’re thrilled to be in the running and to be among so many great agencies." Happy Yolk
“We’re delighted to have been shortlisted for the UK Paid Media Awards due to its prestigious nature and standing in the digital marketing world. We feel that being shortlisted for awards like this is a testament and culmination of the hard work that has been put in by both our team and our clients.”Seb Dean, Managing Director Imaginaire
"After taking home gold last year for Best Integrated Paid Media Campaign, we decided to throw our hat in the ring again this year. We also saw success at the UK Search Awards 2023 whereby we took home Best Low Budget PPC Campaign and Best Integrated Campaign. Following a very busy year with huge client wins and impressive performance results produced quality material to work with for our entries. As a boutique agency we pride ourselves on our dedication and diligence to each client relationship and the clients from our nominated campaigns – The Online Lighting Store and Supersoil were ecstatic to hear of the recognition of the joint efforts." GrowWeb
