The Awards are accredited ‘Outstanding’ by the Independent Awards Standards Council – Trust Mark Scheme.

Judged by esteemed industry experts who follow a robust two-step judging process that includes pre-scoring to establish the shortlist and panel discussion to determine winners and in some cases a Silver, the awards are ethical, transparent and respected.

Our Judges

Alexa Lacroix
Alexa Lacroix | Brand Marketing Manager | Sleep Country Canada
With more than 9 years of experience, Alexa is a digital-native marketer who has collaborated with prominent global brands in the retail, automotive, and tech sectors. Her career has traversed big tech, agency, and client-side landscapes, engaging with a diverse clientele that includes multinational Fortune 500 corporations. Currently, she is managing brand marketing at Sleep Country Canada.
Ana Lagoa
Ana Lagoa | Performance Marketing Specialist | ComparaJá
Ana Lagoa is a marketer, working at ComparaJá, role as Performance Marketing Specialist, in the team Costumer Acquisiton. Her area was not always marketing, she graduated in Digital Games and Multimedia and took a Master's Degree in Communication (Mass Media, TV, radio and journal). As worked in SEO, Global Digital Marketing and PPC marketing for over 4 years. She Started as a copywriter, email marketing and digital marketing affiliation. She has continuously developed herself further into the direction of PPC Expertise. Over the last years, she has worked in companies and agencies as a ppc campaign manager, worked as Google Ads Specialist at Securitas Direct (leading Alarm Company Internationally, more than 17 countries) managing the entire Google structure (search, discovery, display, youtube, performance max) of the all Company in Portugal Territory. Now Ana Lagoa are working at ComparaJa managing some sectors on all plataforms. Ana Lagoa is a firm believer in performance marketing, for her all digital marketing channels have to be united to get the best of the business.
Bill Hartzer
Bill Hartzer | SEO Consultant |
Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups of websites. Mr. Hartzer is known worldwide for his research on the topic of search engine optimization and the New gTLD domain names, as well as Dot Brand domain names. He provides research and marketing of white papers and case studies related to the New gTLDs, as well as consulting related to domain migrations.
Crystal Carter
Crystal Carter | Head of SEO | WIX
Crystal Carter the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years experience working with SEO and Marketing clients around the world like Disney, McDonalds, Tomy and more. As an SEO, she identifies and implements tactics that help businesses optimise digital activity, drive sales, engagement and growth online. She has contributed to events, webinars, and publications from Google Search Central, Brighton SEO, Moz, Whitespark Local Search Summit, Semrush, SMX, Search Engine Land, Lumar, Women in Tech SEO and more.
Dan Saunders
Dan Saunders | Head of Performance Marketing | Evergreen Finance London
I've worked in Digital for 18 years. Within Digital marketing I work closely with the directors and heads of service to identify new business opportunities and Strategies. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage which is used to work alongside key stakeholders in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop a competitive advantage within our strategies. Within Stanley Black and Decker, I am a catalyst for change, I plan and execute UK market E-commerce and digital marketing activities to increase sales, grow online channels, and grow new and existing online customers managing substantial 6 figures budgets over many different groups. As an international keynote speaker in the Digital sphere, I inspire and lead a large team of specialists, drive the delivery of brilliant digital products and services, mentoring at levels from executives to C suite. I utilize analytics and insight tools to evaluate end-to-end customer experience across multiple customer touch points. Working with trade marketing teams to analyse product categories and make appropriate product mix recommendations and effectively contributes to SEO, PPC, UX and CRO. I have built, nurtured and lead a diverse, multidisciplinary team to deliver digital transformation across the Stanley Black and Decker group. Defining the required digital capabilities across our people, their processes, and the technology we use. With Stanley Black and Decker being a multinational corporation, I make myself a visible leader by holding regular lectures and Q and A sessions with entry executives all the way up to C suite teams.
Dateme Tamuno
Dateme Tamuno | Head of Digital Marketing | SemanticGeek
Dateme is a digital marketer with experience running organic and paid search campaigns for companies across several verticals. Currently, he is the head of digital marketing for a student accommodation agency in London. A regular speaker at BrightonSEO and often challenging search marketers to create a deeper understanding of the user intent that transcends the informational, navigational, commercial, and transactional classifications. He has completed ten marathons and has a goal of running 50 before he turns 50.
Giulia Panozzo
Giulia Panozzo | Neuromarketing Consultant | Neuroscientive
Giulia is an in-house Director of Customer Acquisition, where she focuses on SEO and international strategy for e-commerce. She previously worked on global organic growth for websites of the caliber of RS Components and Expedia. She leveraged her background in Neuroscience research to drive customer acquisition informed by cognitive patterns and bias. She has recently launched her own consultancy, Neuroscientive, and is a regular speaker at international industry events, where she delivers talks about neuromarketing and data analytics for search.
Heana Thakur
Heana Thakur | Head of Paid Search | Sainsbury's | Argos
After a brief stint in creative marketing, Heana began her digital career in 2015 working for one of largest digital marketing agencies Merkle. She started as an exec fresh out of university working her way to director level. In this time, she worked on a variety of clients including Sky, The BodyShop, Uniqlo and Facebook. Outside of her day-to-day role, Heana was also involved in the recruitment of the paid search team, mentoring junior members of the department, delivering internal training sessions, working on commercial pitches and being a part of the Diversity & Leadership committee. Heana is passionate about change within organisations and sat on the Gender Pillar committee for 4 years helping to deliver events such as International Women's Day and organising networking events. She also spoke at a variety of different universities including the University of Surrey and University of Brighton to educate students about the life of a digital marketer. In November 2021, Heana switched from agency side to client side and she now leads the in-house paid search team at Sainsbury's, Argos and Habitat.
Ixone Isasi Noreña
Ixone Isasi Noreña | Founder | PaidStrategy
Ixone is a digital marketing specialist with over 10 years of experience. She currently runs a remote performance marketing agency serving clients in Canada, US, Latam and European markets. Her agency is a Google Premier Partner and has also partnered with Microsoft, Meta, Funnel, Supermetrics and Adroll to name a few. She is highly experienced in the Education, SaaS and Travel industries and encompasses both B2B and B2C segments. Her visionary leadership and extensive expertise continue to drive success and innovation in the digital marketing landscape, making her a highly respected figure in the industry.
Jim Banks
Jim Banks | CEO | Spades Media
Jim is the CEO of UK based growth agency Spades Media. Jim has been a paid media practitioner since 1999 and has worked client side as well as agency side. Jim helps ecommerce businesses scale their paid media efforts across all channels. Jim is a regular face on the judging panel at the UK, European, MENA and US Search awards and is a returning judge for the 2022 UK Paid Media Awards. Never one to shy away from giving a differing opinion on what constitutes award-winning entries to other judges, Jim enjoys critiquing entries at the Awards and seeing what the paid media community are working on.
Magda Marchowska-raza
Magda Marchowska-raza | Lecturer in Digital Marketing | University of Salford
Magda, currently teaching Digital Marketing at the University of Salford, brings a vibrant blend of social media savvy and search marketing know-how to her role. Fresh from completing her PhD in social media brand communities, she’s all about nurturing future marketing talents with real-world insights. For the third year running, Magda is also lending her expertise as a judge at the UK Paid Media Awards, showcasing her enthusiasm for digital marketing innovation.
Mary Foteinou
Mary Foteinou | Paid Media Strategist | Ericsson
Mary Foteinou is a Digital Marketing expert with a strong B2C and B2B background. She has worked at many award-winning media agencies in the UK before moving client-side. Since 2021, Mary has joined the Global Digital Marketing team at Ericsson as a Paid Media Strategist, driving paid media innovation and best practices.
Michele Tommasi
Michele Tommasi | Senior Paid Media Manager | Tempcover
I am a Senior Paid Media Manager at Tempcover with nearly a decade of experience in paid and performance marketing. My journey has been marked by a relentless commitment to add value and provide the most profitable outcome for all. I have collaborated with a wealth of prominent national and global brands across a range of sectors. From SaaS, insurance and automotive to construction, travel and e-commerce, I've thrived in both B2C and B2B industries and have an extensive cross-sector knowledge, winning awards such as “Local Campaign Of The Year”, “Best Local Campaign (PPC)” and “YouTube Ads Leaderboard”. At heart, I am passionate about inspiring, leading and helping people to achieve their personal and professional goals, whatever they might be.
Plamen Popov
Plamen Popov | Head of Global SEO | Acronis Global
Plamen Popov is an experienced digital marketer & SEO Expert with history of working for internationally renowned brands. He currently is working as Senior SEO Lead in Acronis, world leader in cyber protection & data security company. Plamen joined last year from the marketing team of Management Financial Group, where he lead global marketing strategies for various fintech brands inside the holding. Plamen has a genuine interest in marketing and technology and that drives his experience throughout consulting start up companies and leading teams in enterprise brands exploring various aspects of marketing activities including PPC, Social Media, Display, Programmatic, App Marketing and SEO. His passion for Search Marketing & SEO always drives him to learn and explore new possibilities of creating better user experiences and results.
Rob Linton
Rob Linton | Commercial Director | MiQ
Rob Linton is the Commercial director for MiQ North in the UK. Having been with MiQ for over ten years, Rob was instrumental in the company’s expansion outside of their London headquarters. His trading expertise has enabled him to offer clients and partners consultative and technical approaches necessary to navigate the evolving marketing landscape. With a strategic mindset he is perfectly positioned to support the UK’s digital hubs and businesses outside of London through programmatic and fulfil local and global ambitions. An expert in digital, and a key industry player, Rob is a champion of North England’s vibrant digital community. He educates brands on digital marketing, providing tutorship and workshops specifically for businesses undergoing transformation. A seasoned speaker, and MiQ representative at various regional events, Rob is also a Digital City Festival speaker and judge of various local and national awards.
Rumyana Miteva
Rumyana Miteva | Performance Marketing Director | Deliveroo
Rumyana is currently a Performance Marketing Director at Deliveroo. She is leading a global team of Paid Search, Display & Video, Paid Social and Affiliate specialists, who are delivering growth for the company through a rigorous test & learn agenda. With more than 14+ years in Digital Marketing Rumyana has expert knowledge and valuable experience helping brands acquire & retain customers through Paid Media channels. Outside of work Rumyana enjoys being a Digital Consultant for small businesses, mentoring young professionals and sharing her knowledge by speaking at events.
Steve Kuncewicz
Steve Kuncewicz | Glaisyers ETL | Head Of Creative, Digital & Marketing
Steve is a Partner and Head of Creative, Digital and Marketing at Glaisyers ETL in Manchester. He specialises in intellectual property, media social media and privacy law and is listed as a "recommended lawyer" in the Legal 500, and was a oo-founder pf the Bulletproof Agency Network. He is a regular media spokesperson, and has given interviews to the local and national press through BBC Breakfast, Sky News, ITV, BBC Radio 2, BBC Radio 4, BBC Radio 5 Live and LBC London. Steve is also the Manchester Publicity Association’s Honorary Solicitor.
Valen Correa
Valen Correa | Chief Marketing Officer | Talky
Valen Correa is a seasoned digital marketing professional with a 10-year experience in the industry and expertise in Tech and International SEO. She has collaborated with well-known international companies such as Skyscanner, Merqueo and Delivery Hero. Valen has shared her knowledge at the Startup Institute in Berlin, led a successful SEO and SEM agency, built and led the Marketing at Bunny Studio and it's currently the CMO of Talky.
Vânia Marques
Vânia Marques | Head of PPC | Minty Lab - Minty Square
With an unusual path, my career in digital marketing began in 2018, 2 years after completing my Degree in Philosophy. After a course in digital marketing with an internship, I ended up working at the agency where I interned. With 5 years of experience and dozens of clients, I worked as a PPC manager and content manager. 3 years on I decided to focus exclusively on paid campaigns. Throughout this time I developed experience in lead gen in the B2B market and later in brand development, traffic increase, and purchase generation in the B2C market. I am currently responsible for the PPC department at MintySquare, where I develop marketing strategies for several fashion brands and campaigns that aim to increase brand awareness and generate purchases.

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“Being nominated for this award was already an incredible achievement for us, but taking home the award is something we’re immensely proud of. It truly validates our hard work, energy, and enthusiasm for what we do. We’ve had some really tough setbacks in the last couple of years, but instead of holding us back, we’ve pivoted and moved forward on our strongest foot. We can’t wait to power through 2024!” Julia Symonds, Co-Founder
“Winning the Best Use of Amazon Ads at the 2024 UK Paid Media Awards is a tremendous honour for us at Fluid Marketplaces. It underscores our commitment to excellence and innovation in the digital marketplace, and celebrates our success in driving significant growth for our clients like Le Col. This accolade not only validates our strategic approach but also inspires us to continue pioneering in the ecommerce space.” Adam Hindle, Managing Director
Fluid Marketplaces
"Being recognised at the UK Paid Media Awards is the ultimate validation of Happy Yolk’s collaborative work with Pooky Lighting. Our laser-focused targeting, creativity, and comprehensive strategy generated top-notch leads and ROI, propelling our campaign into the spotlight as a worthy contender. We’re thrilled to be in the running and to be among so many great agencies."
Happy Yolk
“We’re delighted to have been shortlisted for the UK Paid Media Awards due to its prestigious nature and standing in the digital marketing world. We feel that being shortlisted for awards like this is a testament and culmination of the hard work that has been put in by both our team and our clients.” Seb Dean, Managing Director
"After taking home gold last year for Best Integrated Paid Media Campaign, we decided to throw our hat in the ring again this year. We also saw success at the UK Search Awards 2023 whereby we took home Best Low Budget PPC Campaign and Best Integrated Campaign. Following a very busy year with huge client wins and impressive performance results produced quality material to work with for our entries. As a boutique agency we pride ourselves on our dedication and diligence to each client relationship and the clients from our nominated campaigns – The Online Lighting Store and Supersoil were ecstatic to hear of the recognition of the joint efforts."
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