2019 Shortlist

Client-Led Campaign of the Year

Mindshare & Unilever – Marmite Personalisation Campaign

The Media Image & Refinitiv – The Unified Customer Journey

 

Biddable Agency Led Campaign of the Year

Anicca Digital & AA Labels – Paid Search Campaign

Crafted & East of England Co-op – Delivering Christmas Footfall

iCrossing for Visit Wales – Getting People to Visit Wales

iCrossing, SYZYGY & VED – The Gift of Great Results for Virgin Experience Days

Impression & Gill Marine – Never Less Than Brave

KAU Media Group & MiSmile – Invisalign Search Innovation

Space and Time Media & Lillyfields Care – Generating Valuable Leads

 

Travel / Leisure Campaign of the Year

Crafted & Preferred Hotels & Resorts – Global Remarketing with Incredible Efficiency

Harvest Digital – Sziget Festival 2018

iCrossing for Visit Wales – Getting People to Visit Wales

Mediacom – How MediaCom helped onboard new valuable and loyal customers for American Airlines

Oban International & Big Bus Tours – Driving Fast Long-Term, Sustainable Growth Around the World

Space and Time Media & Edinburgh Zoo – Giant Lanterns of China Campaign

Vamp & National Geographic

 

Retail Campaign of the Year

Crafted & East of England Co-op – Delivering Christmas Footfall

iCrossing for White Christmas – A White (stuff) Christmas

iCrossing, SYZYGY & VED – The Gift of Great Results for Virgin Experience Days

Impression & Gill Marine – Never Less Than Brave

Loud Mouth Media & Harry Corry – Omni-Channel Approach through Google Ads

Media Agency Group & Click Tap Media – Liverpool One: Let Us Entertain You

MediaVision & Hobbs – Exceptional Revenue Growth Through Search

Mindshare – How Capri Sun Gained Credibility through Integrated Digital Partnerships in 2018

Mindshare & Marks & Spencer, Clothing & Home – Christmas 2018 Campaign

 

Local Campaign of the Year

Crafted & East of England Co-op – Delivering Christmas Footfall

Mabo – Lifestyle Fitness

OMD UK & NFU Mutual – Local Agent Promotion

Your Business Angels PPC & Azure Dental – Building Trust in Your PPC

 

Finance Campaign of the Year

Impression & RW Invest – Upper Funnel Growth

The Media Image & Refinitiv – The Unified Customer Journey

To The End – Adrian Flux – Going for £0.00 Cost per View – Sutton VS Plato: Champions Challenges

Twentysix & MSQ – White Oak UK: Welcome to the Flipside

Wavemaker Client Solutions – GE-nius Marketing: Keeping the Light on for General Electric

 

Biddable Charity Campaign of the Year

Absolute Digital Media & NCT

Crafted & The British Library – Getting more from Google Grants

Crunch Simply Digital & Breast Cancel Now – I’m Saving Lives

Mindshare & Unilever – Lynx Ditch the Label Snapchat Campaign

OMD UK & Ronald McDonald House Charities (UK) – Driving Awareness and Lead Generation through Priming and Re-Engagement

Salience & Crisis – A Christmas Campaign With an ROI of 49

Space and Time Media & See Me/FeelsFM – Mental Health Awareness Campaign

 

Display Campaign of the Year

Crafted & Preferred Hotels & Resorts – Global Remarketing with Incredible Efficiency

iCrossing UK & VED – The Gift of Great Results for Virgin Experience Days

Loud Mouth Media & Ulster University – Driving International Leads through Display

Merkle | Periscopix & Oak Furniture Land – Results You Wood Not Believe

NMPi & Liverpool FC – There is No Substitute for Good Display

Mindshare & Teads & Volvo – Driving True Visits

Webcertain Group & Kumon – Kumon International Student and Franchisee Recruitment Campaign

 

Paid Social Campaign of the Year

Sponsored by

Crafted & East of England Co-op – Delivering Christmas Footfall

iCrossing for Visit Wales – Getting People to Visit Wales

iCrossing for White Stuff

Merkle | Periscopix & Reed – Appy Monday! Driving reed.co.uk Registrations through their Job Search App

Mindshare – How Capri Sun Gained Credibility through Integrated Digital Partnerships in 2018

OMD UK & Disney Pixar – An Incredibles Summer

Sky Bet – Driving 1.8 million Incremental Bets through Facebook

SYZYGY & Virgin Experience Days – #GiftDreams

 

Paid Search Campaign of the Year

Anicca Digital & AA – Labels Paid Search Campaign

Anicca Digital & Switch My Business – Maximising the Number and Value of Leads Generated from PPC for Business Energy Contracts

Found & Secret Sales – Unlocking PPC’s Potential

iCrossing, SYZYGY & VED – The Gift of Great Results for Virgin Experience Days

Mabo & New Cakes – Have Their Cake And Eat It

Mediacom Worldwide & This Works – Women are from Venus and Men are from Mars and the Implications for Sleep Care

Merkle | Periscopix & Twitter – Making Paid Search Real-Time with the Power of Tweets

PHD UK & Mporium  – Electrifying Audi’s First Fully Electric Car

Vervaunt & MUJI – Changing Paid Media Perceptions for a High Street Retailer

 

Best Integrated Biddable Campaign

Crafted & East of England Co-op – Delivering Christmas Footfall

iCrossing for Visit Wales – Getting People to Visit Wales

iCrossing, SYZYGY & VED – The Gift of Great Results for Virgin Experience Days

Journey Further & Christy – Creating a Shop Window across Paid Media

Media Agency Group & Click Tap Media – Liverpool One: Let Us Entertain You

Mindshare – How Capri Sun Gained Credibility through Integrated Digital Partnerships in 2018

Mindshare & Three Mobile – Phones Are Good

Space and Time Media & Worx – Summer Hydroshot Campaign

Starcom powered by Performics – Samsung Global: The Global Ascendance of Samsung Memory

 

Best Use of Facebook Ads

Amobee & Essence – Help Plusnet Increase Share of Voice to 2.35 Million Unique Users

iCrossing for Visit Wales – Getting People to Visit Wales

iCrossing for White Stuff – A White (stuff) Chrismtas

Mindshare & Three Mobile – Phones Are Good

SYZYGY & Virgin Experience Days – #GiftDreams

 

Best Use of LinkedIn Ads

iCrossing for Trade & Invest Wales – LinkedIn Sponsored InMail & Content

Mindshare – Instagram Stories LinkedIn Campaign

 

Best Use of Instagram Ads

iCrossing for Visit Wales – Getting People to Visit Wales

iCrossing for White Stuff – A White (stuff) Christmas

Mindshare & Three Mobile – Phones Are Good

 

Best Use of Shopping Ads

iCrossing, SYZYGY & VED – The Gift of Great Results for Virgin Experience Days

Impression & Internet Gardener – Roots in Data

Liberty Marketing & Happy Beds – Black Friday Shopping Done Right

Mabo & Sail Boats – Set Sail for Google Shopping Success

Mindshare & Mporium – Giving Three the iPhone X Factor

StrategiQ – Powertool World

Summit & Joules – Using an Insight Led Data Approach Seasonality to Increase PLA Sales by 64%

 

Mobile Campaign of the Year

MediaCom Worldwide & Bose – From Online to Offline: Search Driving Store Visits

Mindshare & Mobsta & Volvo – Driving into Retailers Campaign

 

Best Use of Video

Amobee & Essence – Help Plusnet Increase Share of Voice to 2.35 Million Unique Users

Coast Digital & Royal Canin – Pet Obesity

Loud Mouth Media & Four Star Pizza – For That Moment

Merkle | Periscopix – Farrow & Ball’s Success with TrueView for Shopping

Mindshare – How Capri Sun Gained Credibility through Integrated Digital Partnerships in 2018

Mindshare & Three Mobile – Phones Are Good

To The End & Adrian Flux – Ex-Military Hits the 1 Million Mark for Influx Magazine

 

Best Use of Data

Amobee & Epiphany – Stokke’s ‘Designed to be Closer’ Campaign

Anicca Digital & Switch My Business – Maximising the Number and Value of Leads Generated from PPC for Business Energy Contracts

Crafted & Preferred Hotels & Resorts – Global Remarketing with Incredible Efficiency

iCrossing, SYZYGY & VED – The Gift of Great Results for Virgin Experience Days

Mediacom Worldwide & Sony PlayStation – Propensity to Play

Mindshare & Three Mobile – Phones Are Good

Mindshare & Mobsta & Volvo – Driving into Retailers Campaign

NMPi & Liverpool FC – There is No Substitute for Good Display

 

Best Use of Attribution

Merkle | Periscopix – Treatwell

Merkle | Periscopix & Scandinavian Airlines – Attribution-Based Budget Planning and Forecasting

R.O.EYE – Creating Bespoke Attribution Models to Meet Specific Objectives

 

Best Use of Automation

Hallam – Use of Blended Data in Influencing Automated Bidding

Latitude Digital Marketing – Automation for a Sporting Nation with ‘The Ticker’

Merkle | Periscopix & B&Q – Extreme Weather Triggers

Sky Bet – Promoting Live Betting Odds on Social Media

Space and Time Media & Jones Homes – Improved Performance Through Automation

Wavemaker & Huawei – Huawei P20 Pro: Spark a RenAIssance Photography Competition

Wavemaker & Mporium – NFL Game Pass: Getting in the Game with Mporium IMPACT

 

Paid Search Technology of the Year

Adthena – Brand Protection & Brand Market View

Booster Box SRL – Jessica Fletcher (Typo Finder) for Taboola

GOA – Governance, Opportunity and Automation for Biddable Media

Latitude Digital Marketing – Express Ads

Marin Software – MarinOne

Squared.io – Audit & Automation for Google Ads

 

Innovation

Impression & RW Invest – Upper Funnel Growth

Latitude Digital Marketing – Express Ads

Latitude Digital Marketing – The Ticker

Squared.io – Audit & Automation for Google Ads

 

Small Biddable Agency of the Year

Digital Marketing Specialist

Loud Mouth Media

StrategiQ

Thunderbolt Digital

 

Large Biddable Agency of the Year

Crafted

Hallam

iCrossing

Impression

Journey Further

Mabo

RocketMill

The Media Image

Twentysix

 

Rising Star of the Year

Matthew Bugg, Sky Bet

Matthew Soakell, Mabo

Rebecca James, Found