Published by isobel.regan@dontpanicprojects.com
Published Date 29.02.2024 
The whole team at ASK BOSCO®, the industry-leading AI platform is proud to have been shortlisted for the ‘Innovation Award’ at the UK Paid Media Awards 2024.
This nomination is a testament to the amazing work our team have accomplished with our cutting-edge AI platform and how it enables our clients to get value from every pound spent on their marketing.
John Readman our CEO and founder shared his thoughts on the nomination:
“This is great recognition for the whole ASK BOSCO® team; we have spent a lot of time and effort building ASK BOSCO®, which we believe is a world-class reporting, forecasting, and planning SaaS AI platform, perfect for both digital agencies and brands.
“Getting shortlisted for the Innovation Award is an amazing recognition of all the hard work put in by our fantastic team. ASK BOSCO® helps answer the question of where to spend your next £, which sounds simple, but is a complex puzzle perfectly suited to big data, machine learning and advanced AI.”
About the UK Paid Media Awards 2024:
The UK Paid Media Awards celebrate the impact of paid advertising on engagement, clicks, leads, sales, and overall profit.
These awards spotlight outstanding campaigns, strategies, teams, and individuals in paid media, highlighting the successful work that secures business and sets benchmarks for future campaigns.
About the Innovation Award:
We’re delighted to have been nominated for the ‘Innovation Award’ alongside two other nominees: MG OMD and Squared.io.
The ‘Innovation Award’ category celebrates innovative tech and the way that it enhances the work that agencies and businesses achieve results within the digital marketing world.
The judges look for game-changing tools and innovative technology that disrupts and improves the way people work.
About ASK BOSCO®:
ASK BOSCO® is an AI-powered marketing platform built to help marketing agencies and online retailers report, budget, plan and forecast digital marketing performance. This is often a time consuming, manual and inaccurate process that is difficult to carry out at scale.
By offering a data-led, agnostic view on allocating media spend, ASK BOSCO® ensures that brands/retailers make better, data-driven decisions on where to allocate their digital marketing budgets for maximum return, enabling them to plan budgets and forecast future performance with 96% accuracy.
The big advertising platforms such as Google, Facebook and TikTok are not driven with your profit in mind. If you were to ask Google where to spend your next £, they would likely suggest ‘Google’. ASK BOSCO® answers the question; ‘Where should I spend my next £?’ and allows digital marketers to make better, data-driven decisions by providing:
- Reporting – Seamless, streamlined dashboarding and reporting of all your online marketing data – with over 400 connectors available, no coding required.
- Forecasting – AI-powered predictive analytics – allowing you to forecast future campaign performance with 96% accuracy.
- Budget Planning – Using advanced machine learning and statistical modelling to empower you to make better budget planning decisions up to 12 months in advance.
- Competitive Benchmarking – Compare yourself against your nearest rivals’ online performance.
Being a finalist:
The shortlisting is a testament to the talent and hard work of everyone here at ASK BOSCO®.
Winning in the ‘Innovation’ category at the Paid Media Awards will help continue to solidify the platform’s positive impact on our industry and allow us to showcase to retailers, agencies and clients that it is industry-recognised against strong competition.
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Book a free demo of ASK BOSCO® here: https://askbosco.io/demo/
