Published by isobel.regan@dontpanicprojects.com
Published Date 22.03.2024 
OST, the specialist B2B social media agency, is delighted to have been shortlisted for Paid Social Campaign of the 2024 at the UK Paid Media Awards.
OST is best known as the B2B social media agency of choice for global technology brands, such as Salesforce, Dell Technologies and Infosys. Based in Cambridge, the agency operates in eight languages, with team members across EMEA and in the US.
In recent years, thanks to several high-profile campaign successes, such as #DellTogether in 2022, OST has acquired a reputation for delivering impactful social advertising campaigns. The 2023 MBSE campaign for Dassault Systèmes is the latest of these and, potentially, the best to date.
OST has run paid social campaigns for Dassault Systèmes for more than 5 years.
Early in 2023 the team bet big on adopting an always-on advertising approach to promote Dassault Systèmes Model-Based System Engineering (MBSE) solution. This is a licenced tool that enables engineering teams to manage and simplify product development.
The always-on approach allowed the OST team to focus more on identifying different audience groups. They looked more deeply into targeting (within multiple sectors) and then invested more budget in building awareness and nurturing audiences before seeking to attract leads.
The results were spectacular. The campaign delivered thousands of clicks and hundreds of high quality contacts for a relatively small budget. The headline results included:
- Leads +400% over target
- CPL -65% under target
- CTR >200% LinkedIn benchmark
- CPC <50% LinkedIn benchmark
Cian O’Regan, EuroNorth Senior Manager, Digital Marketing at Dassault Systèmes said of the campaign:
“Working closely with OST on our MBSE campaign was truly transformative. Their expertise and collaborative approach were instrumental in achieving outstanding results. Through meticulous A/B testing and targeted audience segmentation, OST guided us to surpass our goals, demonstrating the power of data-driven strategies. Their contribution was pivotal in securing our campaign’s recognition as a finalist for the UK Paid Media Awards, showcasing the value of our partnership.”
Luke Brynley-Jones, Managing Director of OST, was equally delighted with the results, saying:
“This is a perfect example of how a collaborative approach between client and agency delivers amazing outcomes. We’re a niche agency that offer high-value outcomes for technology companies. When you try something new, there’s always an element of risk. Dassault Systèmes recognised this and still took the opportunity. They deserve to reap the rewards of their courage.”
The teams from OST and Dassault Systèmes are attending the UK Paid Social Media Awards in London.
