Published by Sue Johns-Chapman
Published Date 13.02.2025 
Leading search marketing agency Reboot Online is delighted to announce that we have been shortlisted for Paid Media Campaign of the Year at the 2025 UK Paid Media Awards.
This recognition is especially exciting as our Paid Media team is a newly formed department within the agency. Already seeing our strategic, data-driven approach gain industry recognition so quickly is incredible and a real testament to the team’s expertise.
A milestone for Reboot’s Paid Media team
As a paid media agency, we pride ourselves on pushing boundaries and setting new standards. From data-driven campaign strategies and innovative A/B testing to in-depth performance analysis, we always strive to deliver impactful results and shape the future of paid media.
Speaking about being shortlisted, Salomé Joia, Senior Paid Media Manager at Reboot, said:
“Being nominated for this award is a testament to the outstanding work our team at Reboot consistently delivers. In this case, platform restrictions posed a unique challenge, pushing us beyond conventional PPC strategies.
We identified and leveraged new opportunities to drive revenue, requiring not just technical expertise, but also strategic innovation, a deep understanding of the user journey, and the integration of advanced data signals.
This nomination reflects the dedication, creativity, and problem-solving mindset that define our approach.”
About our shortlisted campaign
Our shortlisted campaign was for a client in the spiritual space, which is an industry known for facing strict advertising restrictions across major ad platforms. We faced limitations on keywords, ad copy, and landing page content, which made it difficult to scale our client’s existing paid media efforts while maintaining compliance.
To overcome these challenges, we devised a strategy that focused on the following:
- Leveraging first-party data and AI-powered bidding to refine targeting and budget efficiency.
- Conducting in-depth keyword research to identify compliant, high-performing search terms.
- Utilising Performance Max campaigns to extend reach beyond search and engage high-value audiences.
- Optimising ad copy & landing pages to maintain compliance while maximising engagement.
This data-driven approach not only ensured compliance with ad platform policies but also led to a significant increase in sales volume and improved customer lifetime value.
More about Reboot Online
Founded in 2012, Reboot Online is a search marketing agency specialising in SEO, Digital PR, Paid Media, and Data Marketing. Our team of in-house PhD-level data scientists, creative strategists, and performance marketers collaborate together to deliver campaigns that enhance online visibility and drive meaningful results.
Our agency is centred around an ethos of transparency, experimentation, and growth. These form the bedrock of our values, allowing us to strike the perfect balance between creative thinking and technical knowledge.
Keep up to date with all things Reboot via our social media channels.
