Published by Sue Johns-Chapman
Published Date 21.03.2025 
How a Small Agency, Delivered Big Results That Stood Out at the UK Paid Media Awards
As a micro paid ads agency for eCommerce Brands, the UK Paid Media Awards was a great platform to showcase our work in the space. We were shortlisted for five awards which was an achievement in itself. But to come away winners for 3.5 different awards is a huge achievement against some really tough competition, which will make a massive difference to us as a small agency.
- Small Paid Media Agency
- Shopping Ads Campaign of the Year
- eCommerce Campaign of the Year
- Best Use of Meta Ads (Silver)
So, Who are One-Two?
We are a Paid Ads Agency for eCommerce Brands who are investing & reinvesting into their success. The name One-Two is firstly a nod to our love of football and a One-Two pass which relates to the back and forth relationships we have with our clients. We can’t achieve game changing results on our own, and work closely with clients to understand what true success looks like for them and keep driving towards this, collectively. To do this, we use our proprietary framework SCORE to help achieve consistent growth in the right areas for our clients.
We are small by design and take real pride in delivering big results, that go beyond just increasing revenue but improving internal careers, creating new jobs, improving business owners’ livelihoods and creating profitable businesses with sustainable growth. Paid ads is all we do and it’s what we Excel (pun intended) at, so these award wins are huge for us.
And more importantly, why are we winning awards?!
We can’t speak for the judges, of course, but we can take a lot from their feedback.
“We were impressed by how One-Two leveraged data to build a structured framework, transforming the feed into a more robust and effective system. The level of detail provided was exceptional, with the campaign clearly mapped out from start to finish. They ensured the strategy was aligned with the desired outcomes. This well-planned approach not only demonstrated their understanding of the problem but also highlighted their ability to implement a data-driven solution that would deliver real results”
“One-Two delivered impressive results with a clear and detailed campaign. Overall, we believe this campaign is award-worthy, as they effectively addressed the challenges they faced. The use of the SCORE framework throughout the campaign process was particularly notable, along with the addition of a net profit objective and a strong funnel approach”
“This agency truly deserves recognition. We were impressed by their ability to exceed revenue targets, demonstrating best practices within Meta. Their approach to the CPM challenge was particularly noteworthy. This campaign excelled in every aspect, from audience segmentation and funnel strategy to problem solving – such as leveraging benchmarks in the absence of previous data”
What we do goes beyond ‘just’ paid media ads, it’s about so much more than that and the key to our success is integrating ourselves in the businesses we work with to really understand what they are trying to achieve and what we need to do to be in line with this. Our framework helps us deliver to this and our own operations and processes allows us to not allow grow but to maintain a great service alongside the results – all whilst reporting everything in the right way.
Our results
We can’t share too many juicy stats in public (sorry, confidentiality ‘n’ all)) but here’s some things that we can say which has helped us win awards for BlindsbyPost, VonHaus / DOMU Brands and the agency awards for One-Two.
- Achieving 20%+ YoY growth whilst maintaining ROAS on higher ad spend & improving conversion rate
- Average of 34% increase in revenue across all clients
- Improvements in net profit margins
- Many months of recording breaking sales
- Stretching cost of sale targets achieved
- Managing millions in ad spend and scaling businesses to multi million pound businesses
- 92% retention rate of our own clients
Read more about us and our clients
www.blindsbypost.co.uk – A leading manufacturer in made to measure blinds
www.vonhaus.com – Based out of Manchester but operating on a large scale for all your home & garden needs
www.one-two.digital – Check out our paid media services from retainers to ad-hoc audits, strategy support and training.
Follow One-Two on LinkedIn for tips, wins & stories from the paid ads world – and our MD Laura Holyer here
What’s next for One-Two?
European or world domination?! Only joking – or are we?? These awards build on our wins at the UK eCommerce Awards & the Northern Digital Awards + have lots of things in the pipeline to keep the momentum going. Improving our content creation strategies for our paid ads, hiring new team members following some new client wins and support us for future ones + continuing to keep working with existing clients to grow their businesses in the right way.
Here’s some of the feedback on One-Two that we received, which we think is a great way to wrap up:
“This agency is truly remarkable. We were especially impressed by their growth and commitment to ethics. Excellent work all around! With so many positives, we’re confident they will keep thriving.”
