Exposure Ninja Wins Lead Gen Campaign of the Year at the UK Paid Media Awards 2025

We’re thrilled to announce that Exposure Ninja has won the New to 2025: Lead Gen Campaign of the Year at the UK Paid Media Awards 2025! This award recognises our Google Ads campaign for Age Care Bathrooms, which delivered outstanding lead generation results in a competitive market.

Driving Maximum ROI with Google Ads 

At Exposure Ninja, we specialise in data-driven, ROI-focused Google Ads campaigns that fuel business growth. Our award-winning campaign for Age Care Bathrooms achieved a +363% increase in Google Ads conversions while maintaining an impressive 700% return on ad spend (ROAS).

To maximise results, we introduced AI-powered Performance Max campaigns. By directing traffic to conversion-optimised landing pages, we improved ad relevance and campaign performance, generating a significant number of qualified leads.

“Great Google Ads conversion funnel approach.” — UK Paid Media Awards Judges.

Integrated Multi-Channel Strategy

Success in lead generation doesn’t stop at PPC. We combined Google Ads with SEO, Content Marketing, and Email Marketing to capture, engage, and convert high-value leads across every stage of the sales funnel. This integrated, multi-channel marketing approach allowed us to sustain over 300 quality leads per month.

Rebecca Pilkington, PPC Team Manager, explains: “This campaign was all about understanding the audience, refining targeting, and optimising every step of the funnel to drive high-quality leads at an efficient cost. By leveraging smart segmentation, in-depth keyword strategies, and continuous testing, we were able to connect Age Care Bathrooms with people who genuinely needed their service. It was a fantastic campaign to work on, and seeing the results come to life was incredibly rewarding.”

Leveraging Authenticity and Trust

Age Care Bathrooms faced a market dominated by larger, more aggressive competitors. To set them apart, we highlighted their family-run values, in-house installation teams, and commitment to customer care, making trust the foundation of our ad messaging and creatives.

By weaving in the founder’s personal story and trust-building before-and-after imagery, we positioned Age Care Bathrooms as a reliable, customer-first alternative. This approach resonated with their audience, driving significant lead volumes — surpassing our initial goal by 197%. 

“Using the founders’ personal stories was a clever content strategy.” —  UK Paid Media Awards Judges. 

About Exposure Ninja

Exposure Ninja is an award-winning digital marketing agency, a trusted partner for medium, large and enterprise businesses for their SEO, PPC, Content Marketing, Generative Engine Optimisation (GEO), and integrated marketing services. The agency is a proudly certified B Corp.