Ethical, transparent and respected, the awards are judged by esteemed industry experts who follow a robust two-step judging process that includes pre-scoring to establish a shortlist and judge discussion to determine winners and, in some cases, silver awards.
None of our award judges can take part in the competition, and any conflicts of interest must be declared.
The UK Paid Media Awards have been accredited ‘Outstanding’ by the Independent Awards Standards Council – Awards Trust Mark.
To apply to become a judge, fill out the form at the bottom of this page.
Abbi has had a long career in Financial Services which has given her a deep understanding of customer needs, motivations and behaviours. An avid consumer of social media herself, she has lead on a number of social media campaigns for Barclays UK across a range of segments from home-ownership to wealth management and everything in between. Most recently her focus has been on engaging at an ultra-local level with customers and communities across the UK working with agencies, professionals and colleagues to build the value of the Barclays brand.
Anu Adegbola | Founder | PPC Live
Anu has worked in Paid Search for over 12 years now with experiences in agencies, brands and tech companies and is currently a PPC AD at Marin Software. She’s passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure business goals, not just channel growth. It has meant being involved with the wider Paid Search community, which has led her to host the podcast #PPCChat Roundup as well as set up an in-person PPC meetup in London called PPC Live UK.
Cathryn Stormont | PPC Consultant |
Cathryn is a Freelance PPC Consultant with over 14 years experience in both Paid Social and Paid Search. Throughout her career she has worked for a mixture well known brands and leading agencies in the UK and Australia. Including Hobbycraft, Wiggle, Fujifilm, Mazda and Grapetree. Cathryn has a incredible track record in achieving business growth including growing Wiggle's PPC revenue from £10m to £36m a year. She also has particular expertise in crafting successful LinkedIn Ads campaign for SAAS companies.
Dan Saunders | Head of Performance Marketing | Evergreen Finance London
I've worked in Digital for 18 years. Within Digital marketing I work closely with the directors and heads of service to identify new business opportunities and Strategies. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage which is used to work alongside key stakeholders in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop a competitive advantage within our strategies. Within Stanley Black and Decker, I am a catalyst for change, I plan and execute UK market E-commerce and digital marketing activities to increase sales, grow online channels, and grow new and existing online customers managing substantial 6 figures budgets over many different groups. As an international keynote speaker in the Digital sphere, I inspire and lead a large team of specialists, drive the delivery of brilliant digital products and services, mentoring at levels from executives to C suite. I utilize analytics and insight tools to evaluate end-to-end customer experience across multiple customer touch points. Working with trade marketing teams to analyse product categories and make appropriate product mix recommendations and effectively contributes to SEO, PPC, UX and CRO. I have built, nurtured and lead a diverse, multidisciplinary team to deliver digital transformation across the Stanley Black and Decker group. Defining the required digital capabilities across our people, their processes, and the technology we use. With Stanley Black and Decker being a multinational corporation, I make myself a visible leader by holding regular lectures and Q and A sessions with entry executives all the way up to C suite teams.
Davina Lines | Managing Director | Mixing Digital & Ecommerce Club
Davina Lines is Managing Director of Mixing Digital and the Ecommerce Club. She brings a wealth of knowledge and a big black book of digital contacts to ensure Mixing Digital’s event management services are of the highest standard. Davina co-founded Netimperative in 1999 and became Managing Director in 2002, stewarding the brand into new product launches and creating one of the most successful events programmes in the digital marketing industry. In the mid 90s Davina cut her digital teeth on New Media Age (now Econsultancy), forming part of the founding team and was responsible for the commercial development of the magazine and its early events from launch in May 1995 to 1999. In recent years Davina launched an ecommerce peer-to-peer community, the Ecommerce Club, which runs regular events in London and Manchester on topics relevant to the retail community.
Jaime Hill | Formerly Head of Ecommerce | OakFurnitureland
Jaime has over two decades of experience as a Marketing & Ecommerce professional with a successful track record leading teams and developing strategy to transform organisations’ digital capability and channels to market. She has had success in roles at brands including Avis, Barclays, Dairy Crest and Oak Furnitureland, and across a wide range of B2B and B2C vertical markets. Most recently, Jaime was Interim Head of Ecommerce & Trading at Monsoon. A graduate of the Institute of Digital Marketing and qualified Executive Business Coach, Jaime's professional passion is for making life easier for the customer at every touch point
Jamie Crawford | Paid Search Lead | Chalhoub Group
Jamie is a results-driven professional boasting over 15 years of expertise in the dynamic realms of digital marketing and ecommerce. With a diverse portfolio spanning multiple sectors within the retail and ecommerce industry, Jamie has had the privilege of working with some of the world's most prestigious brands. His passion lies in collaborating with these brands to meticulously craft, execute, and refine their digital strategies across all digital channels, ensuring a tailored and effective approach.
Jim is the CEO of UK based growth agency Spades Media. Jim has been a paid media practitioner since 1999 and has worked client side as well as agency side. Jim helps ecommerce businesses scale their paid media efforts across all channels. Jim is a regular face on the judging panel at the UK, European, MENA and US Search awards and is a returning judge for the 2022 UK Paid Media Awards. Never one to shy away from giving a differing opinion on what constitutes award-winning entries to other judges, Jim enjoys critiquing entries at the Awards and seeing what the paid media community are working on.
Jonathan Fisher | Head of Paid Search | CAVU
Lukas Adamec | |
Lukas Adamec has been working within Paid Digital for 11+ years, during which he transitioned from an employee to a freelancer & CEO of Abadam Marketing. In the last 5 years Lukas has focused on Consultancy - working with established agencies to deliver client growth. His focus is particularly on international paid opportunities, from Google to Yandex, from Naver to Baidu, from Yahoo JP to Seznam. Lukas is a firm believer in knowledge sharing and enjoys discussing experiences with established online marketers as well as providing training to new colleagues. During his time off, Lukas recharges his energy by being disconnected from online influences and instead spends his time on wildlife photography.
Magda Marchowska-raza | Lecturer in Digital Marketing | University of Salford
Magda, currently teaching Digital Marketing at the University of Salford, brings a vibrant blend of social media savvy and search marketing know-how to her role. Fresh from completing her PhD in social media brand communities, she’s all about nurturing future marketing talents with real-world insights. For the third year running, Magda is also lending her expertise as a judge at the UK Paid Media Awards, showcasing her enthusiasm for digital marketing innovation.
Meherana Hoq Akhtar | Paid Media Manager | Ideals
Meherana is a seasoned performance marketing expert based in Spain with over 10 years of experience driving results for both B2B and B2C audiences across global markets. She began her career working with B2C companies in a range of industries, and in recent years has focused on scaling growth for B2B SaaS companies through digital channels. Currently, she leads paid acquisition at Ideals, where she develops and executes high-impact, data-driven strategies across search, display, video, and social platforms. Her expertise spans multilingual campaigns, international markets, and a wide range of search engines, making her a trusted leader in reaching diverse audiences effectively. With a strong focus on analytics and performance, Meherana blends creativity with data to deliver measurable business outcomes. She is an expert in CRO and continuous A/B testing, consistently refining campaigns to maximize impact and ROI. She is particularly passionate about data and AI innovation in digital marketing and how it’s transforming the way we connect with audiences.
Meriem Nacer is the founder of 4M Digital Consulting Ltd, where she applies 13+ years’ paid media agency experience to provide cutting-edge PPC, Display, YouTube, and Paid Social advertising strategies. A Google Ads and Microsoft Ads specialist, Meriem's expertise extends from strategic consultancy and audits to hands-on management and training for global brands and retailers. Her budget management skills are exemplary, having handled weekly budgets from £500 to £3M, amounting to over £150M annually. Meriem's work encompasses a diverse range of sectors, including retail, cosmetics, luxury, travel and finance, making her a versatile and sought-after digital marketing consultant. She is also a published author and certified PTLLS-accredited trainer, recognised for her contributions to digital marketing knowledge and education.
I am a Senior Paid Media Manager at Tempcover with nearly a decade of experience in paid and performance marketing. My journey has been marked by a relentless commitment to add value and provide the most profitable outcome for all. I have collaborated with a wealth of prominent national and global brands across a range of sectors. From SaaS, insurance and automotive to construction, travel and e-commerce, I've thrived in both B2C and B2B industries and have an extensive cross-sector knowledge, winning awards such as “Local Campaign Of The Year”, “Best Local Campaign (PPC)” and “YouTube Ads Leaderboard”. At heart, I am passionate about inspiring, leading and helping people to achieve their personal and professional goals, whatever they might be.
Pankaj Pilaniwala | Product Manager | Google
Pankaj is a Product Manager at Google. He is a tech enthusiast, product leader and coach. He has over a decade's experience in the tech industry and has built and launched some critical and successful products worldwide. His recent creation at Google will intersect with the developer's experience on Play Store and how they quickly integrate with the Commerce Platform. In his role as a Product Manager at Google, Pankaj is responsible for the development and launch of products that are both technically advanced and user-friendly. His strong background in technology helps him make informed decisions when it comes to product design and development. Pankaj's passion for technology platforms drives him to create products that are user-friendly and feature-rich. Through his hard work and dedication, he has managed to build a reputation as an expert in product management. With his experience, Pankaj is constantly working with teams at Google to ensure the success of their product launches. Pankaj is also an active coach and mentor, offering advice to new product managers starting out in their careers. He believes in giving back to the community through speaking engagements and mentorship events. His enthusiasm for the tech industry has made him one of the most sought-after speakers among tech professionals around the world. For Pankaj, creating and launching successful products are not just his work but also a passion. As he continues to push the boundaries of product development, Pankaj’s goal is to bring innovative and user-centric products to life that have an impact on people's lives. With his eye for detail and problem-solving skills, we can expect great things from Pankaj in the future. He is truly an inspiring innovator who is making waves in the tech industry. With his passion for technology and dedication to innovation, Pankaj has established himself as an authority on product development. As he continues to craft world-class products, we can look forward to Pankaj’s impact on the tech industry for years to come.
Rejoice Ojiaku | SEO Manager | Nelson Bostock UNLIMITED
Rejoice has worked within digital marketing (SEO) for 4+ years. After finishing her master’s degree in marketing at The University of Manchester, she started her journey as a Junior SEO Executive and is now an SEO Manager as well as the Co-Founder & Content Lead for B-DigitalUK. She specialises in Content SEO and she has spoken at BrightonSEO, Whitespark Local Search Summit as well as participated in webinars for FounderVine, Majestic, Noisy Little Monkey etc. Additionally, she is also an Award-Winning Diversity & Inclusion Advocate as she is passionate about Diversity & Inclusion within the workplace to ensure the perspective and struggles of Black people are heard.
Rumyana Miteva | Performance Marketing Director | Deliveroo
Rumyana is currently a Performance Marketing Director at Deliveroo. She is leading a global team of Paid Search, Display & Video, Paid Social and Affiliate specialists, who are delivering growth for the company through a rigorous test & learn agenda. With more than 14+ years in Digital Marketing Rumyana has expert knowledge and valuable experience helping brands acquire & retain customers through Paid Media channels. Outside of work Rumyana enjoys being a Digital Consultant for small businesses, mentoring young professionals and sharing her knowledge by speaking at events.
Serge Nguele | Founder & MD | Your PPC Doctor
Serge Nguele is a widely respected PPC strategist with over 15 years of hands-on experience running high-performing campaigns across Google Ads and Microsoft Ads. As the founder of Your PPC Doctor, he’s the trusted go-to for brands, agencies, and charities seeking performance-driven media buying and strategic clarity in a fast-evolving digital landscape. A regular speaker at top industry events including BrightonSEO, Hero Conf, PPC Live, and semKRK, Serge also moderates panels and discussions, helping shape the conversations that move the search industry forward. In 2025, he was honoured to serve as both Judge and Presenter at the European Search Awards. From scaling full-funnel strategies to helping charities unlock the potential of Google Ad Grants, my mission is clear: demystify PPC and empower brands to grow with confidence.
Simon To | Digital Director & Consultant | Website3.com
Simon To is the Digital Director & Consultant at Website3.com, Simon goes above and beyond delivering performance marketing solutions for clients. Simon has over 12+ years of practical experience and 200+ clients under his belt. Website3.com is a new generation of digital media & marketing, supporting clients with the new wave of generative AI in marketing and automation. Website3 provides hands on digital consultancy for all your marketing needs. Website3 Paid Media Services include: Google . PPC . Shopping . Search . Bing . Social Media . Facebook . Instagram . YouTube . CTV . Display . Programmatic . Native . Analytics . Strategy . Planning . Delivery
Srinivas Kumar | Integrated Performance Digital Marketing Manager | BISSELL
Srinivas Kumar brings over 20+ years in marketing and last 12 years of experience in the fast-paced world of digital and performance marketing across both B2B and B2C. Currently serving as the Performance Digital Marketing Manager for BISSELL in Europe, he has been instrumental in driving business growth through innovative digital marketing efforts. Srinivas holds a Level 6 Diploma in Professional Marketing from the Chartered Institute of Marketing (CIM), specializing in mastering digital marketing metrics, digital strategy, and strategic marketing. Srinivas is passionate about the intersection of artificial intelligence and digital marketing. Recently, his focus has expanded to Generative AI, where he has been sharing his own breakthroughs and insights on social media. Recognized globally for his proficiency in paid media, Srinivas has received numerous awards, including the Cannes Gold in 2010 and the TomTom STAR global recognition award. His practical and data-driven approach has made a significant impact on the businesses he works with. When not working, Srinivas enjoys playing racket sports, especially Padel. His balance of professional expertise and personal interests makes him a relatable and inspiring figure in the digital marketing community. If you'd like to connect with Srinivas and follow his journey, you can find him on LinkedIn.
Steve Kuncewicz | Glaisyers ETL | Head Of Creative, Digital & Marketing
Steve is a Partner and Head of Creative, Digital and Marketing at Glaisyers ETL in Manchester. He specialises in intellectual property, media social media and privacy law and is listed as a "recommended lawyer" in the Legal 500, and was a oo-founder pf the Bulletproof Agency Network. He is a regular media spokesperson, and has given interviews to the local and national press through BBC Breakfast, Sky News, ITV, BBC Radio 2, BBC Radio 4, BBC Radio 5 Live and LBC London. Steve is also the Manchester Publicity Association’s Honorary Solicitor.
Tani Kopliku | Head of Marketing | Lands End
With over 15 years of experience in marketing, Tani has been working predominantly in Finance & Retail Ecommerce, in-house and agency side. He has a depth of knowledge in Search, in both Organic and Paid, and has overseen many projects for big household brand names. He currently works as a Head of Marketing for fashion ecommerce retailer Lands’ End and oversees the acquisition of new customers through all channels across multiple European markets.
Veronica is a seasoned digital marketer with almost 11 years of experience. Named one of the 10 Optmyzr Digital Marketing Sheroes of 2023, she has worked for a mix of big names, SMEs, startups, and agencies across the UK and the US, covering broad areas such as content, PR, SEO, and affiliates. For the last 8 years, she has specialised in Paid Media, working towards the perfect balance between analysis and creativity that can help brands grow and expand internationally.
Veronika Höller | Global Senior SEO Manager | CompuGroup Medical
Veronika is a Global Senior SEO-Manager and has worked in SEO and PPC marketing for over 14 years. She started as a copywriter and PPC Manager in a little Ads Agency. She has continuously developed herself further into the direction of SEO. Over the years, she has worked as a digital marketing manager in agencies and international companies, including CompuGroup where she is now. International SEO and PPC Strategies are Top of her priority list. She views SEO as a whole puzzle and not just individual sub-areas, hence why she trained herself in all areas – content, technology, PPC, SMM and UX. Today she spreads her knowledge as a speaker on the stages of international digital marketing conferences such as BrightonSEO, SMX advanced, International Search Summit etc. For her all digital marketing channels have to be united to get the best of your website.
Become A Judge
Our Event Sponsors & Partners
Latest News
The 5 Biggest Changes in Paid Media Since 2020 (And Why We Changed Our Name)Read More
“Being nominated for this award was already an incredible achievement for us, but taking home the award is something we’re immensely proud of. It truly validates our hard work, energy, and enthusiasm for what we do. We’ve had some really tough setbacks in the last couple of years, but instead of holding us back, we’ve pivoted and moved forward on our strongest foot. We can’t wait to power through 2024!”Julia Symonds, Co-Founder outbloom
“Winning the Best Use of Amazon Ads at the 2024 UK Paid Media Awards is a tremendous honour for us at Fluid Marketplaces. It underscores our commitment to excellence and innovation in the digital marketplace, and celebrates our success in driving significant growth for our clients like Le Col. This accolade not only validates our strategic approach but also inspires us to continue pioneering in the ecommerce space.”Adam Hindle, Managing Director Fluid Marketplaces
"Being recognised at the UK Paid Media Awards is the ultimate validation of Happy Yolk’s collaborative work with Pooky Lighting. Our laser-focused targeting, creativity, and comprehensive strategy generated top-notch leads and ROI, propelling our campaign into the spotlight as a worthy contender. We’re thrilled to be in the running and to be among so many great agencies." Happy Yolk
“We’re delighted to have been shortlisted for the UK Paid Media Awards due to its prestigious nature and standing in the digital marketing world. We feel that being shortlisted for awards like this is a testament and culmination of the hard work that has been put in by both our team and our clients.”Seb Dean, Managing Director Imaginaire
"After taking home gold last year for Best Integrated Paid Media Campaign, we decided to throw our hat in the ring again this year. We also saw success at the UK Search Awards 2023 whereby we took home Best Low Budget PPC Campaign and Best Integrated Campaign. Following a very busy year with huge client wins and impressive performance results produced quality material to work with for our entries. As a boutique agency we pride ourselves on our dedication and diligence to each client relationship and the clients from our nominated campaigns – The Online Lighting Store and Supersoil were ecstatic to hear of the recognition of the joint efforts." GrowWeb
