The Paid Media Summit. Brought to you by Diginius.
Paid media is impossible to keep up with. That webinar you sat through is out of date by the time the recording hits your inbox. It seems the only way to keep up is to know what’s coming before it arrives.
Spend the day immersed in sharp insight, practical strategy, and honest conversations about what’s really working in paid media – all ahead of the UK Paid Media Awards. Join leading marketers, agencies, and brands for inspiring keynote talks and expert panels exploring performance, platforms, data, and the forces driving the future of paid.
Learn by day. Celebrate by night. One venue, one industry, one seriously valuable day.
The Event
The Paid Media Summit is a one-day conference bringing together influential voices and the companies that make the rules from across the UK’s paid media landscape. Designed for marketers, agency professionals, and in-house teams, the summit delivers practical insights, emerging trends, and real-world strategies across search, social, and performance marketing.
Featuring Keynote speakers from across the paid media ecosystem, including experts from TikTok and Microsoft Advertising
The event will feature expert-led talks and discussions from leaders shaping the future of paid media. Taking place ahead of the UK Paid Media Awards in the evening, the Summit offers the perfect opportunity to learn, connect, and be inspired.
Whether you’re looking to sharpen your skills, stay ahead of industry change, or network with peers, The Paid Media Summit is the place to be.
What You’ll Learn…
- What paid media platforms – including TikTok and Microsoft Ads – are focusing on in 2026
- How they expect agencies to adapt
- New ad types and surfaces in development
- Where automation, AI, and measurement are actually heading
- Opportunities to jump at in the next three, six, and 12 months
- Practical strategies for turning all of this into new revenue, better ROAS, and stronger client retention
Our Speakers
See below some of our confirmed speakers for the Summit
Book Your Tickets!
Secure your place at The Paid Media Summit and join some of the brightest minds in UK paid media for a full day of insight, learning, and connection.
Taking place from 9:00am – 4:00pm ahead of the UK Paid Media Awards.
This conference is open to all, regardless of awards involvement. Tickets are limited, so book early to secure the Early Bird discount rate and to avoid missing out on this must-attend industry event.
Tickets to The Paid Media Summit gives you a full day of learning and connection with the UK Paid Media community. You’ll get:
- Time to step back and think strategically about where paid media is heading and how to stay ahead
- Expert-led talks and panels from industry leaders, including speakers from TikTok and Microsoft Advertising
- Practical, actionable insights you can apply immediately to improve performance and strategy
- High-quality networking with agency leaders, in-house teams, and fellow paid media professionals
- A full buffet lunch, plus tea, coffee, refreshments, and snacks throughout the day
- Interactive sessions and live Q&A, giving you direct access to speakers and real-world discussion
The Agenda
Expect a full day of expert-led sessions, practical insights, and forward-thinking discussions covering the strategies, trends, and challenges shaping the paid media landscape.
From hands-on takeaways to big-picture thinking, the programme is designed to inspire, inform, and equip you with ideas you can put into action straight away.
Session 1
In uncertain conditions, experimentation becomes a growth advantage. Joe explores how structured testing improves customer experience and conversion.
This talk explores how to make B2B advertising memorable in a world where most ads are instantly forgotten. It opens by challenging marketers to consider whether their campaigns truly leave a lasting impact. In B2B, long sales cycles make brand recall critical, yet many campaigns focus too narrowly on short-term direct response metrics.
The talk highlights the power of storytelling and emotion even in B2B to create standout creative that resonates and gets shared internally among prospects. It emphasises consistency across search, social, display, and remarketing to build familiarity and trust through repeated, aligned messaging. Effective remarketing and sequenced messaging are positioned as key to nurturing engagement over time.
Finally, it encourages measuring “stickiness” beyond clicks, using engagement metrics, view-through conversions, and branded search lift. The core takeaway: tell compelling stories, stay consistent, and measure what truly builds lasting brand impact.
Session 2
Hear a direct, no nonsense view of ‘The State of Digital’ and why paid media will never operate the way it once did. Signal loss, platform automation, AI-driven bidding and algorithmic targeting have fundamentally shifted control away from manual optimisation and into machine led systems. The competitive advantage is no longer in campaign structure tweaks, it’s in data integrity, creative velocity and strategic guidance.
This session will cut through the hype around AI and focus on what is materially driving performance today. I’ll outline how AI is reshaping audience development, measurement, creative production and budget allocation – and where human strategy still creates disproportionate impact. You’ll leave with a clear operating model for winning in an AI-dominant ecosystem and a pragmatic framework for building scalable, durable growth in modern paid media.
In 2025, Answer Engine Optimisation (AEO) went from a buzzword to a boardroom priority. With 50% of traffic projected to be in the LLMs by 2028, you can understand why. For those of us who lived through the early explosion of SEO, this movie feels familiar—yet the ending has changed. We aren’t just optimising for keywords anymore; we’re optimising for intent, trust, and agency.
Join Sal Mohammed, CEO of LangSync and former Google Tech Partnerships Lead, for a high-velocity breakdown of the transition from traditional search to the agentic future. Drawing on his deep background in the search ecosystem and current work at the frontier of AI synchronisation, Sal will review the key breakthroughs of 2025 and cast predictions of where search as a whole may be heading in 2026.
He’ll discuss emerging trends and protocols, such as agentic browsing and new form factors and players, as search becomes increasingly dispersed. Sal will provide a solid view of how future AI will shift search and, in turn, business models, whilst also gaining practical frameworks to deploy across your organisation.
Session 3
Most teams don’t lose accounts because they lack technical skill. They lose them because standards slip. In this talk, Charley will break down three behaviours that inevitably cost performance teams work: abandoning hygiene when under pressure, never stepping back from constant firefighting, and failing to hold themselves or their teams to a higher commercial standard. Using real-world examples from agency and in-house environments, I’ll show how small behaviours compound into commercial risk — and what you can do immediately to protect trust, protect revenue, and protect your reputation. Practical, honest and potentially slightly uncomfortable.
Talk Content to be Announced Shortly
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