2023 Shortlist

Congratulations to our 2023 UK Paid Media Awards finalists.

Finalist Assets

CLIENT-LED CAMPAIGN OF THE YEAR

Visualsoft & CHO

— Christmas Gifting

PAID MEDIA AGENCY LED CAMPAIGN OF THE YEAR

Anicca Digital & Books2Door

— Christmas Book Bonanza

Grow Web & Supersoil

— Super Launch

s360 & Nordisk Film Distribution

— How to sell 480,204 cinema tickets in 35 days with Display & Video

Spike & Mighty

— Mighty Drinks Brand Awareness Campaign

StrategiQ & Featurespace

— How To Generate 500 Quality Leads

The Think Tank & Asendia

The Think Tank & BSI

The Think Tank & IRIS Software Group

PAID SOCIAL CAMPAIGN OF THE YEAR

Aira & TeamSport

Anicca Digital & Books2Door

— Christmas Book Bonanza

Arke Agency & Shay & Blue

— The Scent of Success

Aro PR and Marketing

— Wanner International

"Oil and Gas Campaign"

Astrid & Miyu & Vervaunt

— Improving ROAS by 300%

Equator & HCA Healthcare UK

— Data Driven Audience Segmentation Increases Revenue by 139%

Itineris & Avado

— Making the brand synonymous by capturing attention and causing disruption

Nonsensical & CarCloud Community

— Driving App Downloads with Video

Public Nectar & Sandbanks Clothing

— Sustainable Selling Through Social

s360 & Harklinikken

— Acquiring 3.701 new clients with an estimated campaign ROI of 577%

s360 & TaxHelper

— Driving +500 new clients within 3 months in a new market directly from TikTok Spark Ads

The University of Greenwich & Crafted

— Clearing the way for conversions

DISPLAY CAMPAIGN OF THE YEAR

Digital Uncut & The Trade Desk

— Cannes Lions

s360 & Nordisk Film Distribution

— How to sell 480,204 cinema tickets in 35 days with Display & Video

The Think Tank & IRIS Software Group

SHOPPING ADS CAMPAIGN OF THE YEAR

Anicca Digital & Books2Door

— Christmas Book Bonanza

AYKO Digital Ltd & Direct Vacuums

— Performance Max Campaign

Cedarwood Digital & Hayes Garden World

— Using Custom Scripts & Segmentation To Drive Growth

Embryo

— Ensuring Shoppers Sleep Soundly

Grow Web & DFI

— Sleep Well, Live Well with Shopping Ad Success

House of Performance & Flying Flowers

— Supercharging Shopping

Passion Digital & Science Museum

— Improving Christmas revenue since 2015

Zenith Media UK & HP

— Supplementing Success on Shopping

PAID SEARCH CAMPAIGN OF THE YEAR

Aira & Technia

Anything is Possible & Higher Ed Partners

— Setting new standards across Paid Search

Distinctly & Centric Software

— Global Food and Beverage campaign

Embryo & Native Residential

— Ads to Accommodate

Equator & HCA Healthcare UK

— Automated Bidding Drives Outstanding Service Line Growth

Exceed & F-ndr

— When It Rains, It Pours

House of Performance & Flying Flowers

— Making Paid Search Bloom

LOCALiQ & Gayhurst School

— Nurturing Children to Succeed Campaign

m/Six & Vitality

— Scaling SME Health Insurance efficiently

Reassured Ltd

— Compare.Expert – Life Insurance Generic TCPA

Shifting Gears for Mr Clutch

— Mr Clutch & Click Consult

TRAVEL / LEISURE CAMPAIGN OF THE YEAR

Dodo Digital & Wake The Tiger

— Delivering 1,496% ROAS for Bristol’s Newest Attraction

Hewitt Matthews & Prime Leisure Group

— Ninja Warrior UK

Journey Further & Villa Plus

— Going Global

Passion Digital & The Ultimate Travel Company

— Lockdown Bounceback!

StrategiQ & Jacada

— Flying High With 3,154% ROAS

WeDiscover & TourRadar

— Kickstarting Adventure Travel

RETAIL CAMPAIGN OF THE YEAR

Aira & French Florist

Anicca Digital & Books2Door

— Christmas Book Bonanza

Arke Agency & Shay & Blue

— Black Friday Brilliance

Exceed & Verana

— Coming In Hot

Grow Web & McDs

— Retail Excellence

Loud Mouth Media & Acorn Fire & Security

— Burning HOT Return

Republic of Media & Land Securities

— A ‘more normal’ Christmas

Spike & Mighty

— Mighty Drinks Brand Awareness Campaign

The Evergreen Agency & Easy Garden Irrigation

— A blooming fantastic £1mil+ in ecommerce sales

FINANCE CAMPAIGN OF THE YEAR

Aira & Hagerty

Embryo & The Insurance Octopus

— Insuring Inkredible Results

Loud Mouth Media & The AA Ireland

— ‘Insuring’ Digital Growth

mFuse & Virgin Money

— Increasing Awareness & Applications of Business Current Accounts

s360 & TaxHelper

— Driving +500 new clients within 3 months in a new market directly from TikTok Spark Ads

StrategiQ & Featurespace

— How To Generate 500 Quality Leads

Zenith Media UK & Lloyds Banking Group

— 1st UK Finance Brand to implement CAPI

HOSPITALITY CAMPAIGN OF THE YEAR

There is no shortlist for the category, the winner will be announced at the award ceremony.

LOCAL CAMPAIGN OF THE YEAR

Arke Agency & Brighton Chamber

— Increasing the number of Living Wage employers in Brighton & Hove

Distinctly & The Home Shutter Company

— Using Paid Search To Scale New Business Within New Build Properties

Hydrogen & Ramblers Scotland

— Striding to a conversion rate 490% higher than average

Nonsensical & Yuup

— Say Yuup to Local Conversions

Republic of Media & Historic Environment Scotland

— Membership Summer 2022

Shifting Gears for Mr Clutch

— Mr Clutch & Click Consult

StrategiQ & Custom Heat

— Keeping a cool head in the heatwave drives 15,972% ROAS

The Evergreen Agency & The Live in Care Company

— Feeling right at home with a 187% increase in local enquiries

CHARITY CAMPAIGN OF THE YEAR

BEST INTEGRATED PAID MEDIA CAMPAIGN

43 Clicks North & Stone Refurb

— Green is the New Black

CHS & Hyperoptic

— Ready to Reach Hyperspeed?

Coast Digital & Autodesk

— Media & Entertainment ShotGridTM

Digital Uncut & The Trade Desk

— Cannes Lions

Grow Web & McDs

— Riding the Storm

Katté & Co & COAT

— driving sustainable growth for a contemporary paint brand

Loud Mouth Media & Queen’s University Belfast

— Ph-Delivering Integrated Results!

Ortus & Graham and Green

— Giving new customers a home

Receptional & iGB Live! Amsterdam

— Delivering Record Footfall with Integrated Creativity

Republic of Media & Magners

— When Time Bears Fruit

Spike & Mighty

— Mighty Drinks Brand Awareness Campaign

The Think Tank & IRIS Software Group

BEST USE OF LINKEDIN ADS

Hallam & Lattice

— Testing for growth, building for success

Itineris & Bristows

— Turning creativity into business value and growth

Madano & Kantar Analytics

— Maximising customer data and analytics

Octopus Group & Bio-Rad

— Molecular Quality Control

POD Studios & Circle In

— Driving growth with LinkedIn Ads

StrategiQ & Featurespace

— How To Generate 500 Quality Leads Using LinkedIn

Zenith Media UK & Lloyds Banking Group

— Finding big business in small enterprises

BEST USE OF FACEBOOK / INSTAGRAM ADS

Aira & TeamSport

Anicca Digital & Books2Door

— Christmas Book Bonanza

Loud Mouth Media & WickedBrick

— Top Shelf Facebook Performance!

Optimyzd & Adrian Flux

— Driving Motor Insurance Broker’s Adrian Flux Expansion Plans

Republic of Media & Historic Environment Scotland

— Membership Summer 2022

s360 & Harklinikken

— Acquiring 3.701 new clients with an estimated campaign ROI of 577%

Sub2 & Quiz Clothing

— Beating the algorithm with Signals

BEST USE OF AMAZON ADS

Fluid Commerce & Martin’s Chocolatier

— Little Treats, Big Growth

Visualsoft & CHO & Gant

— Ready-Fire-Aim

Zenith WW & Clairol

— Amazon Full funnel strategy

BEST USE OF TIKTOK ADS

learndirect Digital Group

— Utilising User-Generated Content to Promote Online Learning

MVF

— Move Over Gen Z: Finding the over 40s on TikTok

Nonsensical & Buckt

— Providing Experiences Through TikTok

s360 & TaxHelper

— Driving +500 new clients within 3 months in a new market directly from TikTok Spark Ads

The University of Greenwich & Crafted

— Clearing the way for conversions

Visualsoft

— CP Lights – Lighting Up TikTok

Zenith Media UK & Rimmel

— The first ever top model competition on TikTok

BEST USE OF VIDEO

CHS & Hyperoptic

— Ready to Reach Hyperspeed?

Coast Digital & Autodesk

— Digital Transformation Engagement Campaign EMEA

Jayley & Visualsoft

— S/S & A/W

MVF

— Cracking Vertical Video To Generate Quality Customers At Scale

Republic of Media & Magners

— When Time Bears Fruit

s360 & Harklinikken

— Acquiring 3.701 new clients with an estimated campaign ROI of 577%

Spike & Mighty

— Mighty Drinks Brand Awareness Campaign

BEST USE OF DATA

Cedarwood Digital & Patient Claim Line

— Using Data To Drive Real Client Value Through Increased Lead Quality

Distinctly & Rayden Solicitors

— Supercharging Paid Search Lead Quality Through A Unique Property Price Index

Fluid Commerce & Distance Learning Center

— Helping Change Careers & Lives in the UK

"Lighting Up TikTok"

Passion Digital & Knight Frank

— A Data-Led Springboard

Republic of Media and CMI

— Discover Career Confidence

WeDiscover & Adelante

— Leveraging Cohort Maturity to Increase ROAS by 49%

WeDiscover & DirectlyApply

— Using Hexagonal Plotting and Dynamic Inventories to Increase Revenue by 84%

BEST USE OF ATTRIBUTION

Anicca Digital & Books2Door

— Christmas Book Bonanza

Virgin Pure

— Helping busy families reduce plastic waste

Zenith Media UK & Lloyds Banking Group

— 1st UK Bank to implement CAPI

BEST USE OF AUTOMATION

Equator & HCA Healthcare UK

— Automated Bidding Drives Outstanding Service Line Growth

WeDiscover & DirectlyApply

— Using Hexagonal Plotting and Dynamic Inventories to Increase Revenue by 84%

PAID SEARCH TECHNOLOGY OF THE YEAR

Squared.io

— Google Ads. Automated.

TrueClicks

— PPC Auditing & Monitoring built for Teams

Zenith Media UK & Aviva

— OneSearch

SOCIAL TECHNOLOGY OF THE YEAR

Squared.io

— Audit & Optimization for Facebook Ads

Sub2 & Quiz Clothing

— Beating the algorithm with Signals

INNOVATION AWARD

Megaphone

— UK’s Most Innovative Paid Media Marketing Agency

Squared.io

— Google Ads. Automated.

Visualsoft & Leader Group

— Amplifying Product Campaigns

Zenith Media UK

— The Modern Search Maturity Framework

Zenith Media UK & Aviva

— OneSearch

RISING STAR AWARD

Amish Adodra

— Distinctly

Callum Leonard

— Embryo

Craig Archibald

— Equator

Holly Pierce

— Aira

Lauren Bell

— Aira

Saule Simonyte

— The Good Marketer

Sean Cousins

— The Evergreen Agency

START-UP PAID MEDIA AGENCY OF THE YEAR

House of Performance

Trajekt Digital

SMALL PAID MEDIA AGENCY OF THE YEAR (UNDER 25 EMPLOYEES)

Arke Agency

BARK.London

Cedarwood Digital

Grow Web

Loud Mouth Media

Overdrive Digital

PPC Geeks

The Evergreen Agency

WeDiscover

LARGE PAID MEDIA AGENCY OF THE YEAR (26+ EMPLOYEES)

Aira

Anicca Digital

Journey Further

Megaphone

RocketMill

StrategiQ

Vervaunt

Visualsoft

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Testimonials

“Being nominated for this award was already an incredible achievement for us, but taking home the award is something we’re immensely proud of. It truly validates our hard work, energy, and enthusiasm for what we do. We’ve had some really tough setbacks in the last couple of years, but instead of holding us back, we’ve pivoted and moved forward on our strongest foot. We can’t wait to power through 2024!” Julia Symonds, Co-Founder
outbloom

“Winning the Best Use of Amazon Ads at the 2024 UK Paid Media Awards is a tremendous honour for us at Fluid Marketplaces. It underscores our commitment to excellence and innovation in the digital marketplace, and celebrates our success in driving significant growth for our clients like Le Col. This accolade not only validates our strategic approach but also inspires us to continue pioneering in the ecommerce space.” Adam Hindle, Managing Director
Fluid Marketplaces

"Being recognised at the UK Paid Media Awards is the ultimate validation of Happy Yolk’s collaborative work with Pooky Lighting. Our laser-focused targeting, creativity, and comprehensive strategy generated top-notch leads and ROI, propelling our campaign into the spotlight as a worthy contender. We’re thrilled to be in the running and to be among so many great agencies."
Happy Yolk

“We’re delighted to have been shortlisted for the UK Paid Media Awards due to its prestigious nature and standing in the digital marketing world. We feel that being shortlisted for awards like this is a testament and culmination of the hard work that has been put in by both our team and our clients.” Seb Dean, Managing Director
Imaginaire

"After taking home gold last year for Best Integrated Paid Media Campaign, we decided to throw our hat in the ring again this year. We also saw success at the UK Search Awards 2023 whereby we took home Best Low Budget PPC Campaign and Best Integrated Campaign. Following a very busy year with huge client wins and impressive performance results produced quality material to work with for our entries. As a boutique agency we pride ourselves on our dedication and diligence to each client relationship and the clients from our nominated campaigns – The Online Lighting Store and Supersoil were ecstatic to hear of the recognition of the joint efforts."
GrowWeb

Awards Ceremony

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