Please see the following descriptions for more information on each category. For further clarification on the judging criteria, click here, or visit the How To Enter page for more information on guidelines and entry fees.
Sector & Campaign Awards
Every industry and sector are different, not just in terms of business area, but in terms of rules, competition, tactics and strategies that make you stand out from the crowd. In each sector-based category, judges will be examining the thinking, approach and implementation of campaigns that achieve business goals and outstanding results, whether that is through technical innovation, strategic use of data or creative use of content across media platforms.
Client-Led Campaign of the YearJudges are looking for a campaign where paid media has delivered outstanding results that have exceeded objectives.
Paid Media Agency Led Campaign of the YearJudges are looking for a campaign where paid media has led and delivered outstanding results that have exceeded objectives.
Paid Social Campaign of the YearJudges are looking for a campaign where paid media has targeted a specific audience to deliver outstanding results across multiple social media platforms.
Display Campaign of the YearThis award recognises the excellent use of images, video animation and text delivered across various end devices to deliver outstanding results.
Shopping Ads Campaign of the YearIf your paid media campaigns have driven traffic to purchase and checkout then Judges want to know how you achieved your outstanding success.
Paid Search Campaign of the YearSearch is an integral part of audience engagement and paid media success. Judges are looking for a campaign that has achieved search success that has exceeded expectation to achieve outstanding results.
Travel / Leisure Campaign of the YearJudges are looking to reward campaigns in the travel and leisure industry which has broken through lockdown to engage an audience ready to fly!
Retail Campaign of the YearBuy, buy, buy – if innovative transactions led to retail baskets being filled, Judges want to hear how you did it.
Finance Campaign of the YearFinancial campaigns have many rules and regulations, judges are looking for campaigns that kept to them but broke records for engagement and results.
Hospitality Campaign of the YearThis has been a year of ups and downs, open and closed. If you have created paid media results that have made a difference to staying open, show the judges how you did it.
Local Campaign of the YearStaying local! Judges want to hear about campaigns that have delivered outstanding results where location is key.
Charity Campaign of the YearCharity campaigns are more than about money, they are about raising awareness and encouraging action. Judges want to see paid media success that has led to outstanding engagement.
Best Integrated Paid Media CampaignThis award recognises outstanding use of multiple paid media channels to deliver results that exceed expectation.
Best Use of LinkedIn AdsPaid Media excellence across LinkedIn ad campaigns are being rewarded by industry experts.
Best Use of Facebook / Instagram AdsPaid Media excellence across Facebook and Instagram ad campaigns are being rewarded by industry experts.
Best Use of Amazon AdsPaid Media excellence across Amazon ad campaigns are being rewarded by industry experts.
Best Use of Apple Search AdsPaid Media excellence across Apple Search ad campaigns are being rewarded by industry experts.
Best Use of Snapchat AdsPaid Media excellence across Snapchat ad campaigns are being rewarded by industry experts.
Best Use of TikTok AdsPaid media excellence across TikTok ad campaigns are being rewarded by industry experts.
Best Use of VideoVideo use across channels can be an integral part of engagement and success. Judges want to hear about videos across channels that achieved excellent results.
Best Use of DataWhere would we be without data? Judges want to see data results used to drive paid media success.
Best Use of AttributionEvaluation of key marketing touch-points is essential for paid media success, what decisions did you make to determine what had the greatest impact?
Best Use of AutomationAutomation can produce incredible results; this award recognises innovative use to deliver success.
Innovation / Technology Awards
Paid Search Technology of the YearJudges want to recognise the UK’s leading Paid Search Technology.
Social Technology of the YearAn award to recognise the UK’s leading Social Technology.
Display Technology of the YearAn award to recognise the UK’s leading Display Technology.
Innovation AwardAn award to recognise and reward innovation in paid media.
Agency & Team
UK Paid Media celebrates agencies and teams. Every agency and team face challenges, but it is how you overcome them to be triumphant that makes you great. Judges will consider company culture and employee development, quality of work, client wins and retention and growth and profitability. Entries include details of the team, evidence of exceptional work that is transformational and delivers exceptional results, ROI, team development, training opportunities and staff retention.