MG OMD – Creating difference that matters for Specsavers

MG OMD are delighted to be shortlisted for the UK Paid Media Awards for our suite of custom tools, SpecsTech.  This innovative approach continues to deliver business results and evolve around an ever-changing search landscape, reflected in our 2 nominations:

• Paid Search Technology of the Year – SpecsTech*
• Innovation Award – SpecsTech*

As cheesy as it sounds, the technology is the culmination of the amazing work the team do hand in hand with our partners at Specsavers and so it’s incredibly rewarding for us all to have our combined efforts recognised through these shortlists.

The innovative thinking, I believe, is next level and we can see in the results the difference it makes for Specsavers business day in, day out. We continue to adapt and push the technology based upon the changing search environments and as Specsavers business challenges change, we make the technology change with it”. Aaron Watkins, Group Account Director, MG OMD.

“Specs Tech is an integral part of our strategy in Paid Search. It helps us to hit our business goals, make cost efficiencies across the board and is a high level out of the box solution that we always look at evolving. Without SpecsTech I feel we would have remained flat in the market and stagnant in our approach – this allows us to continue to be innovative and flexible in an everchanging landscape”. Rachael Harker, Paid Search Lead, Specsavers.

SPECSTECH was built to meet the challenges Specsavers were facing. Each specific tool being built and used to meet these specific challenges. From managing investment related to store capacity, to dynamic activation based on specific weather conditions to other opportunities. These tools were built in collaboration with Specsavers and OMG.