2025 Shortlist
Paid Media Campaign of the Year
Jack.tm & Duke & Dexter
— Peak Profits During Black FridayJack.tm & OnTheBeach
— Putting The Profit into PPCJack.tm & Heidi
— Making Profitable Growth Look Ski-easyMake Agency & Orgvue
— Workforce TransformationPropellernet & Panasonic
— Paris Olympics 2024Reboot Online & PsychicWorld
— Targeting Unicornss360 & Lee
— Engaging a younger generation through trend insights and authentic contents360 & Georg Jensen
— Driving short- and long-term results with a full-funnel approachTag Digital & Tahaluf Events
— LEAP 2024Tug Agency & Canal & River Trust
— Helping Canal & River Trust safeguard the UK's historic waterways and native wildlife through a hyper-local, omnichannel Summer CampaignCollaborative Campaign of the Year
Motorpoint & Herd
— Transforming the car buying journey through data-driven decision makingPerformics @ Starcom & Citroën
— Innovating Together: Europe's First Vehicle Feed CampaignPaid Social Media Campaign of the Year
Connective3 & Instaloft
— Cutting acquisition costs 71% and reaching lofty new heights with behavioural scienceeight&four & DHL eCommerce
— Project 1 MillionEmbryo & The Range
— Revolutionising social commercePassion Digital & Knight Frank
— Breaking New Ground and Achieving Outstanding Cross-Platforms Results Through Agent ReelsPerformics & Three
— Life needs a bigger networkPropellernet & Dogs Trust
— National Dog Surveys360 & Lee
— Engaging a younger generation through trend insights and authentic contentThe Media Image & BetMGM
— Launch in a New State: Massachusetts (MA)Paid Search Campaign of the Year
Common Ground
— HylandCommon Ground
— CIPHRElixirr Digital & Uber Boat by Thames Clippers
— Driving Revenue Growth and Expanding Market ReachJack.tm & OnTheBeach
— Putting The Profit into PPCJack.tm & Heidi
— Making Profitable Growth Look Ski-easySmartmonkey & Rival Strength
— HIITing it out of the parkPerformics @ Starcom & Peugeot
— Driving Forward With Demand GenmFuse Agency (T&Pm) & Virgin Money
— Increasing Market Share & Conversions by Using AI Powered SolutionsmFUSE (T&Pm) & TalkTalk
— Maximising Sales and Revenue while reducing CPA in the competitive Broadband market.Shopping Ads Campaign of the Year
Digitas UK & Wella
— PMAX-imising Revenue & Growth PotentialJack.tm & Duke & Dexter
— Peak Profits During Black FridayOne-Two & VonHaus
— Getting The PPC Haus in OrderDisplay Ads Campaign of the Year
Route Agency & First Bus
— Responsive Display Ads Driving Passenger Growths360 & Georg Jensen
— Building brand presence in the UK market using Display Ads & VideosPublicis Media & Enterprise Mobility
— U-Turn to Success: Revving Up Results for Enterprise MobilityNew to 2025: B2B Campaign of the Year
Common Ground
— CIPHRconnective3 & Moneypenny
— Maximising the marketExposure Ninja & MCS Cleaning
— Hoovering Up Commercial ContractsScaling Success
— Canon Europe's Paid Media Transformation with ZiggyNew to 2025: B2C Campaign of the Year
Embryo & Bluefin
Found & 1st Central
— Transforming Customer Acquisition With EverysearchJack.tm & Heidi
— Making Profitable Growth Look Ski-easyScreaming Frog & Core Sash Windows
— Framing A Winning CampaignTravel/Leisure Campaign of the Year
Arke Agency & London Gatwick
— Sorry for the Convenience: Strategic Flight to Market ExpansionFound & Clermont Hotel Group
— Scaling for Summer success with EverysearchJack.tm & OnTheBeach
— Putting The Profit into PPCJack.tm & Heidi
— Making Profitable Growth Look Ski-easyNovi & English Lakes Hotels
— Achieving £1.5m revenue from a £75k spend - How we booked-off Google.Republic of Media & Bee Network
— Driving Manchester ForwardRetail Campaign of the Year
Embryo & Dowsing
— Redefining retail excellenceFOUND & PEACOCKS
— BREAKING THROUGH THE GROWTH CEILINGJack.tm & Duke & Dexter
— Peak Profits During Black FridayJack.tm & Heidi
— Making Profitable Growth Look Ski-easyRepublic of Media & Landsec
— Unwrapping Christmas SuccessFinance Campaign of the Year
New to 2025: Real Estate & Property Campaign of the Year
connective3 & Strata
— Building a Solid Foundation: How Strata Homes and Connective3 Nailed the Market Downturn with a 160% Lead IncreaseKinase & Purplebricks
— Integrating estate agent data into digital optimisationDM Hall & LOCALiQ UK
— 172% Increase in Leads through Integrated Paid MarketingNew to 2025: eCommerce Campaign of the Year
Jack.tm & OnTheBeach
— Putting The Profit into PPCJack.tm & Heidi
— Making Profitable Growth Look Ski-easyJack.tm & Duke & Dexter
— Peak Profits During Black FridayOCPR & The Steel Gallery
— Steeling The ShowOne-Two & BlindsbyPost
— A Blinding Year for Paid MediaPerformics @ Starcom & Kärcher
— Rising to the Pressure of Ecommerce SuccessThe Media Image & Boomers Parks
— Growing Revenue Through Performance Max For Store GoalsNew to 2025: Lead Gen Campaign of the Year
Exposure Ninja & Age Care Bathrooms
— Maximum ROI from Lead NurturingFueld & Paragon Studio
— Building Luxury Gym LeadsModern & Expel
— Scaling securityScreaming Frog & Abbott
— Proving the Case for Top-of-Funnel ExposurePerformics @ Starcom & Vauxhall
— Electrifying Modern BritainLocal Campaign of the Year
BARK & LittleFish
— Sushi in the SticksClimbing Trees & Essex Violence & Vulnerability Unit
— Youth Knife Harm Campaigndentsu X & DEPT & The Gym Group
— There's a Gym Group round the corner'Garden State London & Related Argent
House of Performance & Fullers
— A Roasting SucessHomestyle UK & LOCALiQ UK
— High-Value Local Leads Through Paid SearchRepublic of Media & NHS Greater Manchester
— Making Smoking HistoryScreaming Frog & Core Sash Windows
— Framing A Winning CampaignZesty & The Learning Experience
— Growing Nursery Admissions with Data-Driven Local MarketingCharity / Not for Profit Campaign of the Year
Climbing Trees & Essex Violence & Vulnerability Unit
— Youth Knife Harm CampaignRehabs UK & LOCALiQ UK
— LOCALiQ Boosts Rehabs UK Inbound Leads by 300%+ with Paid SearchPropellernet & Dogs Trust
— National Dog SurveyTrunkBBI & Fareshare
— Creating Fuller LivesTug Agency & Canal & River Trust
— Helping Canal & River Trust safeguard the UK's historic waterways and native wildlife through a hyper-local, omnichannel Summer CampaignBest Integrated Paid Media Campaign
Arke Agency & London Gatwick
— Sorry for the Convenience: Strategic Flight to Market ExpansionArke Agency & British Film Institute (BFI)
— Bringing Hand-Picked Cinema to Untapped MarketsClimbing Trees & Essex Violence & Vulnerability Unit
— Youth Knife Harm CampaignFound & 1st Central
— Transforming Customer Acquisition With EverysearchHouse Of Performance & FixMyCar
— Shifting Gears: The Road To Brand LeadershipHybrid & University of East Anglia
— University Clearing CampaignDM Hall & LOCALiQ UK
— 172% Increase in Leads through Integrated Paid MarketingPropellernet & Panasonic
— Paris Olympics 2024Republic of Media & NHS Greater Manchester
— Making Smoking Historys360 & Georg Jensen
— Driving short- and long-term results with a full-funnel approachTug Agency & Canal & River Trust
— Helping Canal & River Trust safeguard the UK's historic waterways and native wildlife through a hyper-local, omnichannel Summer CampaignBest Use of Amazon Ads
Best Use Of LinkedIn Ads
Modern & Admincontrol
— Power and precision under the bonnetScreaming Frog & Abbott
— Proving the Case for Top-of-Funnel ExposureBest Use of Meta Ads
BARK & Chilly's
— Series 2 Coffee CupEmbryo & Access Creative
— Powering Education with MetaOne-Two & VonHaus
— Creating a Paid Social Power-HausPropellernet & Pour Moi
— Doubling Revenue With VideoPerformics @ Starcom & ASICS
— Game, Set, Match: Serving AI-Powered Ads for Winning ResultsTrunkBBI & Direct365
— Revenue, ROAS, GrowthWavemaker UK & Audible
— Activating Full-Funnel for Audible's Global Brand CampaignBest Use of Video
House Of Performance & FixMyCar
— Shifting Gears: The Road To Brand Leaderships360 & Georg Jensen
— Building brand presence in the UK market using Display Ads & VideosBest Use of Data
Addesu & Pockit
— Small Pockits, Big Impact - Finding the Path to Growth for PockitHerd & Motorpoint
— Defying the discount - a data-driven approach to protecting margin and skyrocketing profitabilityModern & CloudPay
— CloudPay: From net to spearRoute Agency & First Bus
— Responsive Ads Driving Passenger GrowthPerformics @ Starcom & Peugeot
— Driving Value Innovation: Peugeot's Value Based Bidding MasterclassBest Use of Attribution
BARK & Pom Pom London
— Incremental Attribution TestPerformics@Spark Foundry & Asda
— The attribution revolutionData-Driven Precision
— Transforming Canon Europe’s Pipeline with Attribution ExcellenceBest Use of Automation
Jack.tm & OnTheBeach
— Putting The Profit into PPCRoute Agency & First Bus
— Responsive Ads Driving Passenger GrowthBest Use of AI In Paid Media
BARK & NIO Cocktails
— Halloween and Bonfire Night AI Creativethe7stars & Squared.io
— Redefining creative excellence with AIPaid Search Technology of the Year
Innovation Awards
MediaGo
— MediaGo's Five New Deep Learning ModelsASK BOSCO
— AI marketing analytics platform for superior reporting and optimised media planningOne-Two Digital
— Scoring Paid Media SuccessEmerging Talent Award
Charlie Walsh
— WavemakerKimara Saldanha
— Found GroupLaurence Plevin
— PropellernetSmall Paid Media Agency of the Year (25 and under employees)
Adfabric
Arke Agency
Armchair Marketing
Common Ground
House of Performance
One-Two
Webtopia
Large Paid Media Agency of the Year (26+ employees)
Bind Media
connective3
Found Paid Performance Team
The Media Image
Our Event Sponsors & Partners
Testimonials
“Being nominated for this award was already an incredible achievement for us, but taking home the award is something we’re immensely proud of. It truly validates our hard work, energy, and enthusiasm for what we do. We’ve had some really tough setbacks in the last couple of years, but instead of holding us back, we’ve pivoted and moved forward on our strongest foot. We can’t wait to power through 2024!”
Julia Symonds, Co-Founder outbloom
“Winning the Best Use of Amazon Ads at the 2024 UK Paid Media Awards is a tremendous honour for us at Fluid Marketplaces. It underscores our commitment to excellence and innovation in the digital marketplace, and celebrates our success in driving significant growth for our clients like Le Col. This accolade not only validates our strategic approach but also inspires us to continue pioneering in the ecommerce space.”
Adam Hindle, Managing Director Fluid Marketplaces
"Being recognised at the UK Paid Media Awards is the ultimate validation of Happy Yolk’s collaborative work with Pooky Lighting. Our laser-focused targeting, creativity, and comprehensive strategy generated top-notch leads and ROI, propelling our campaign into the spotlight as a worthy contender. We’re thrilled to be in the running and to be among so many great agencies."
Happy Yolk
“We’re delighted to have been shortlisted for the UK Paid Media Awards due to its prestigious nature and standing in the digital marketing world. We feel that being shortlisted for awards like this is a testament and culmination of the hard work that has been put in by both our team and our clients.”
Seb Dean, Managing Director Imaginaire
"After taking home gold last year for Best Integrated Paid Media Campaign, we decided to throw our hat in the ring again this year. We also saw success at the UK Search Awards 2023 whereby we took home Best Low Budget PPC Campaign and Best Integrated Campaign. Following a very busy year with huge client wins and impressive performance results produced quality material to work with for our entries. As a boutique agency we pride ourselves on our dedication and diligence to each client relationship and the clients from our nominated campaigns – The Online Lighting Store and Supersoil were ecstatic to hear of the recognition of the joint efforts."
GrowWeb
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