Month: December 2025
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Much of the content we share is created and shared by our community. We strive to deliver a positive, respectful environment for our community to share their own views and opinions, but these may not always directly align or reflect those of Don’t Panic and the UK Paid Media Awards.
Creative is the New Essential for Paid Media Targeting
Author: Verónica Ruiz Morcillo Creatives are becoming a central pillar in paid media. As platforms increasingly move towards automation, our approach to work and the elements we can control are evolving. This is where creatives play a crucial role in what we can influence and manage. This is not just something advertisers have been witnessing […]
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