Month: March 2026

Much of the content we share is created and shared by our community. We strive to deliver a positive, respectful environment for our community to share their own views and opinions, but these may not always directly align or reflect those of Don’t Panic and the UK Paid & Performance Media Awards.

Image: Launching a Travel Insurance Start-Up with Paid Search at Scale

Launching a Travel Insurance Start-Up with Paid Search at Scale Launching a new brand into a competitive market is never easy — especially in the travel insurance sector, where established providers dominate search results and customer trust plays a huge role in purchase decisions. When Gigasure approached Loop Digital to support the launch of their new travel insurance brand, the challenge was clear: generate rapid […] Read More

Image: Mabo Shortlisted for Best Use of AI in Paid Media at the UK Paid Media Awards

Mabo Shortlisted for Best Use of AI in Paid Media at the UK Paid Media Awards Award-winning UK digital marketing agency Mabo is excited to announce that we have been shortlisted for Best Use of AI in Paid Media at the UK Paid Media Awards. The shortlisting recognises a campaign where we helped a UK Outdoor Retailer evolve their paid media strategy, moving beyond a long-standing Manual Shopping setup and introducing […] Read More

Image: Helping renters find a home: Why Focus Agency Group is shortlisted for Real Estate & Property Campaign of the Year at the UK Paid Media Awards 2026

Helping renters find a home: Why Focus Agency Group is shortlisted for Real Estate & Property Campaign of the Year at the UK Paid Media Awards 2026 At Focus Agency Group, we believe property marketing works best when it reflects real people, real decisions and real lives. That thinking has helped earn us a shortlist at the UK Paid Media Awards 2026 in the Real Estate & Property Campaign of the Year category for our work with Simple Life Homes. The campaign […] Read More

Image: Starlight Digital nominated for Travel Campaign of the Year 2026

Starlight Digital nominated for Travel Campaign of the Year 2026 At Starlight Digital, we’re paid media experts specialising in Google Ads, Microsoft Ads, Social Media Ads and Amazon Ads. We were founded in March 2021 by Steven Mikellides – a multi-award winning digital ads specialist with 15 year’s experience under his belt. Steven previously worked for some of the largest digital marketing agencies in the […] Read More

Image: Exter Media Shortlisted for UK Paid Media Awards 2026

Exter Media Shortlisted for UK Paid Media Awards 2026 We are proud to share that Exter Media has been shortlisted as a finalist at the UK Paid Media Awards 2026. For our team, this recognition means more than strong campaign metrics. It represents validation of a paid media approach built around clarity, structure, and commercial accountability. We started Exter Media with a simple belief. […] Read More

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Image: The UK Paid & Performance Media Awards: Why We’ve Evolved

The UK Paid & Performance Media Awards: Why We’ve Evolved Read More

Image: AI and Paid & Performance Media: The Opportunity, The Tension, and The Human in the Middle

AI and Paid & Performance Media … Read More

Launching a Travel Insurance Start- … Read More

Mabo Shortlisted for Best Use of AI … Read More

Testimonials

Being nominated for this award was already an incredible achievement for us, but taking home the award is something we’re immensely proud of. It truly validates our hard work, energy, and enthusiasm for what we do. We’ve had some really tough setbacks in the last couple of years, but instead of holding us back, we’ve pivoted and moved forward on our strongest foot. Julia Symonds, Co-Founder
outbloom

Winning the Best Use of Amazon Ads at the UK Paid Media Awards is a tremendous honour for us at Fluid Marketplaces. It underscores our commitment to excellence and innovation in the digital marketplace, and celebrates our success in driving significant growth for our clients like Le Col. This accolade not only validates our strategic approach but also inspires us to continue pioneering in the ecommerce space. Adam Hindle, Managing Director
Fluid Marketplaces

Being recognised at the UK Paid Media Awards is the ultimate validation of Happy Yolk’s collaborative work with Pooky Lighting. Our laser-focused targeting, creativity, and comprehensive strategy generated top-notch leads and ROI, propelling our campaign into the spotlight as a worthy contender. We’re thrilled to be in the running and to be among so many great agencies.
Happy Yolk

Being shortlisted is brilliant recognition for our work itself, but also for the partnership behind it. We are proud of what we have built and proud to see that approach recognised by the industry. The entry process has also been a positive experience. The UK Paid Media Awards have created a platform that genuinely celebrates smart, effective work, and the Don’t Panic team have been supportive and easy to work with throughout.
Focus Agency Group

Being shortlisted for the Start Up Launch (Paid Search at Scale) category highlights the role Paid Search can play in accelerating growth for emerging brands. For Loop Digital, the recognition reflects the agency’s approach to performance marketing - combining strategic thinking, careful optimisation, and a strong focus on customer intent.
Loop Digital

We’re delighted to have been shortlisted for the UK Paid Media Awards due to its prestigious nature and standing in the digital marketing world. We feel that being shortlisted for awards like this is a testament and culmination of the hard work that has been put in by both our team and our clients. Seb Dean, Managing Director
Imaginaire

After taking home gold last year for Best Integrated Paid Media Campaign, we decided to throw our hat in the ring again this year. We also saw success at the UK Search Awards, whereby we took home Best Low Budget PPC Campaign and Best Integrated Campaign. Following a very busy year with huge client wins and impressive performance results produced quality material to work with for our entries. As a boutique agency, we pride ourselves on our dedication and diligence to each client relationship and the clients from our nominated campaigns – The Online Lighting Store and Supersoil were ecstatic to hear of the recognition of the joint efforts.
GrowWeb