Fluid Marketplaces celebrates ‘Best Use of Amazon Ads’ nomination

Fluid Marketplaces, a global Amazon agency dedicated to helping vendors achieve exceptional growth, has been shortlisted for the prestigious ‘Best Use of Amazon Ads’ category at the UK Paid Media Awards.

This recognition is for its outstanding work with Benross, one of the UK’s leading suppliers of homeware, appliances, gifts, and garden products. Read on to discover the transformative campaign we created for Benross, and what this achievement signifies for the Fluid Marketplace team.

Who is Fluid Marketplaces?

Fluid Marketplaces is a global Amazon agency renowned for its commitment to partnering with ambitious vendors to tackle challenges and achieve extraordinary growth on Amazon’s marketplaces.

Operating across Amazon US, UK, and EU, we deliver a comprehensive range of services tailored to vendors’ needs:

• Amazon Advertising: Expertly crafted campaigns to maximise reach and conversions.
• Amazon SEO and Content Optimisation: Enhancing product visibility and sales.
• Amazon Marketing Strategy: Comprehensive plans to drive long-term growth.
• Amazon Support & Troubleshooting: Quick, reliable solutions for technical and operational hurdles.
• Selling on Amazon: Expertise in navigating and thriving within the US, UK, and EU markets.

Our ethos is rooted in collaboration, data-driven strategies, and measurable results – a combination that has delivered exceptional outcomes for their clients.

The Nominated Work for Benross

Benross, a leading supplier and licensed reseller of top brands like Blackmoor, Quest, and Black+Decker, approached Fluid Marketplaces with a pressing issue. Between January and October 2023, Benross had experienced a 37.8% year-over-year revenue decline.

Contributing factors included a poor-performing advertising strategy and a reduced Buy Box rate, a critical component for success on Amazon.

To address these challenges, Fluid Marketplaces and Benross set three ambitious goals:

1. Increase Relevant Traffic
2. Achieve a Profitable Revenue Baseline
3. Integrate New Advertising Strategies

We adopted a phased, data-driven approach to achieve these objectives:

• Focusing on High-Performing Products
• Integrated Campaigns
• Seasonal and Competitor Insights
• Optimised Budget Allocation

The results were nothing short of transformative:

• Increased Traffic and CTR:
  • 43.4% increase in ad impressions
  • 53.4% improvement in CTR
  • 37.5% reduction in Cost-Per-Click (CPC)
    
    
• Revenue Growth:
  • 154.7% year-over-year revenue increase
  • 61.5% total revenue growth
    
    
• Profitability:
  • ACOS reduced to 20.1%
  • Sponsored Display campaigns generated significant new-to-brand revenue
  • Sponsored Brands campaigns delivered 81.6% of revenue from new-to-brand customers

What This Shortlisting Means to Fluid Marketplaces

Being shortlisted for the UK Paid Media Awards in the ‘Best Use of Amazon Ads’ category is a moment of immense pride for Fluid Marketplaces. It validates the team’s commitment to delivering exceptional results for their clients and highlights their expertise in navigating the complexities of Amazon’s advertising ecosystem.

Hannah Reyes, Senior Amazon Marketplace Manager at Fluid Marketplaces, led the work for Benross. Reflecting on the achievement, Hannah said:

“It’s incredibly rewarding to see our hard work and innovative strategies recognised on such a prestigious platform. The results we achieved for Benross demonstrate the power of a data-driven approach, coupled with a deep understanding of Amazon’s dynamic marketplace. This shortlisting is not just a win for our team but a testament to the collaborative partnership we’ve built with Benross.”

For the team at Fluid Marketplaces, this recognition underscores their position as leaders in the Amazon advertising space. It inspires them to continue pushing boundaries and delivering exceptional outcomes for clients across industries.

The Broader Implications for Fluid Marketplaces

Being acknowledged at the UK Paid Media Awards for the second year running elevates Fluid Marketplaces’ profile within the industry, reinforcing their reputation as a trusted partner for ambitious vendors. This recognition is also a significant milestone for the company’s growth, as it demonstrates their capability to compete and excel alongside the best in the business.

The success of the Benross campaign is a prime example of how Fluid Marketplaces leverages their expertise to turn around challenging situations, driving profitability and long-term brand equity for their clients. By continuously refining their strategies and staying ahead of Amazon’s evolving landscape, Fluid Marketplaces is poised to help even more vendors achieve their goals.

Looking Ahead

Fluid Marketplaces’ shortlisting for the UK Paid Media Awards marks the beginning of an exciting chapter. As they await the results of the awards, the team remains focused on their mission: empowering vendors to overcome challenges and achieve remarkable growth on Amazon.

Their work with Benross is a shining example of what’s possible when innovative strategies, collaborative partnerships, and expert execution come together. With this recognition, Fluid Marketplaces solidifies its place as a leader in Amazon advertising and a trusted partner for ambitious vendors worldwide.

Stay tuned as we continue to share updates and celebrate the incredible journey of Fluid Marketplaces. To learn more about our services and how we can help your business thrive on Amazon, visit our website or get in touch with our team today.