Client-Led Campaign of the Year
The Judges’ decided not to announce a short list for this category, the winner will be announced on the night.
Biddable Agency Led Campaign of the Year
Sponsored by
Aira & Just Tyres – From local fitting centre to national tyre hero with a 354% revenue increase
Crafted & Frugi – Little Clothes, Big Growth
Evoluted PPC & Resin Bonded Aggregates – 462% YOY increase in revenue and 364% YOY increase in ROAS Over 6 Months
Impression & Magnet Expert
Mindshare & Three – CPA’s are nice, but was it really worth it?
Modern & Hyland – Google Optimisation for North America
Pufferr & New Bond Street Pawnbrokers
Paid Social Campaign of the Year
Sponsored by
Merkle & The Body Shop – The MotherBot Campaign
Mindshare – Mindshare proving that #PhonesAreGood
Mindshare & Three – CPA’s are nice, but was it really worth it?
Mindshare, Ford UK & GTB – Backbone of Britain
Mindshare, Ford UK & GTB – Ford’s Focus ST ‘Thrill-Therapy’
OPTS (Starcom powered by Performics) & Samsung Global – Taking the very first #SpaceSelfie
Samsung UK & Starcom powered by Performics – Love Island
The Social Shepherd & Beebombs
VOXI in partnership with Wavemaker – Love Island 2019
Display Campaign of the Year
Broadplace Advertising & Discount Landlord – Display Campaign of the Year
iCrossing and Trade & Invest Wales – Using DOOH to increase visibility in Japan
PushON & Hardsoft – Using Display Media to sweat Above the Line marketing.
Space & Time and Taylor Wimpey – Hyperlocal Footfall Drive
Paid Search Campaign of the Year
Core Optimisation & Eurochange – Growth and Profitability through Conversion Rate Led Targeting
Havas Media UK & giffgaff – Building a Network Together | Search Excellence by Havas Performance
Impression & Sterling Woodrow
Impression & e-days – Less Gives More
Modern & Hyland – Google Optimisation for North America
Merkle & National Accident Helpline – The Power of Bespoke Automation
Pour Moi & Propellernet – Lingerie for Every Body
Pufferr & New Bond Street Pawnbrokers
VOXI – Growth After Love Island
Travel / Leisure Campaign of the Year
Coast Digital & Go Ape – Brand video campaigns
Harvest Digital & Sziget – 2019 Sziget Festival
iCrossing & Visit Wales – Unlocking and growing new audiences
Mabo & Bannatynes
Semetrical & Ocean Florida – Operating as an Extension of an In-House Team
Retail Campaign of the Year
Broadplace Advertising & The Works – Retail Campaign of the Year
Circus PPC & Miele – Immer Besser, Forever Better
Crafted & Frugi – Little Clothes, Big Growth
Homebase & Havas Media UK – Feels Good to be Home | Homebase’s Performance Turnaround
Impression & Fashion Wallpaper – A David vs Goliath Story
Liberty Marketing & Happy Beds – We hit the target, and some.
Little Greene & CTI Digital – Targeted Advertising Throughout a Premium Purchase Journey
Mindshare – Mindshare proving that #PhonesAreGood
Mindshare & Three – CPA’s are nice, but was it really worth it?
Pour Moi & Propellernet – Lingerie for Every Body
Finance Campaign of the Year
Broadplace Advertising & Discount Landlord – Finance Campaign of the Year
Core Optimisation & NM Money – From Zero To Hero
iCrossing & Fidelity – A fresh approach to search, automation and targeting
iCrossing and Trade & Invest Wales – Using DOOH to increase visibility in Japan
Oban International & AXA – Global Healthcare: Keeping up with the Kids
Pufferr & New Bond Street Pawnbrokers
Starcom powered by Performics & Visa Germany – FIFA Women’s World Cup
The Media Image & Refinitiv – Rebrand and Restructure – Sustaining Efficiency at Scale for a New Brand
Hospitality Campaign of the Year
Core Optimisation & St James Hotel Mayfair – Book Direct & Save!
Crafted & Preferred Hotels & Resorts – Securing the booking with Facebook
ROAST & Café Rouge – Challenging ‘Price Primacy’ Yields Spectacular Results
Local Campaign of the Year
Aira & Just Tyres – From local fitting centre to national tyre hero with a 354% revenue increase
ami & Urban and Civic – Live different with Civic Living
Broadplace Advertising & Sandown Group
Honchō & Riverside Garden Centre – Golden Hour Black Friday success for local garden centre
Mabo & Simon Bailes – Local Campaign of The Year
Merkle & Warner Bros. – Measuring the value of out of home cinemagoers with offline conversion tracking
Republic of Media & The Scottish Government – Changing Risky Driving Behaviours
Semetrical & OnTheMarket – Mapping Thousands of Property Locations to a Unique Campaign Structure
Space & Time and Taylor Wimpey – Hyperlocal Footfall Drive
The Market & Mercedes-Benz Vans – Driving Success for a Network of Dealers
Charity Campaign of the Year
Republic of Media & Stop It Now / Police Scotland – Tackling Child Sexual Abuse
Salience for Crisis – A Christmas Campaign to End Homelessness
Best Integrated Biddable Campaign
ami & Urban and Civic – Live different with Civic Living
Broadplace Advertising & The Works – Best Integrated Biddable Campaign
Found & Hoppy – A Giant Leap in 2019
Loom Digital & Lifetime Training – Fitness Courses Conversion Campaign
MediaCom & PlayStation – Audience Integration Plus
Merkle & Twitter – Magpie: a 100% AI-driven multi-channel marketing campaign
Mindshare & Three – CPA’s are nice, but was it really worth it?
PushON & Hardsoft – Using Display Media to sweat Above the Line marketing.
Semetrical & Cloudflare – Adapting and Optimising Biddable Channels to Support a Growing Global Business
Best Use of LinkedIn Ads
Harvest Digital & Sommet – MBA Student Recruitment Campaign
Mindshare & Three – Mindshare showing that Three means business
Mindshare, Ford UK & GTB – Backbone of Britain
MVF – From Minus to a Million – How MVF Cracked LinkedIn
Rima Elchami, Mindshare & IBM – Rugby England campaign
OPTS (Starcom powered by Performics) & Samsung Global – Samsung Developer Conference
Best Use of Facebook / Instagram Ads
Crafted & Preferred Hotels & Resorts – Securing the booking with Facebook
Mindshare & Three – CPA’s are nice, but was it really worth it?
Pole Star Digital & Patient Claim Line – Scaling Social Media for Massive Real-World Returns
Samsung Global & Starcom powered by Performics – #Spreadthelove with Millie Bobby Brown
Spark Foundry powered by Performics & Cineworld – Always On
Summit & Durex – Student Activation Campaign
The Social Shepherd & Beebombs
Wavemaker & Breitling – Superocean Surfer Squad
Shopping Ads Campaign of the Year
ForwardPMX – Thinking Laterally on Google Shopping with dunhill London
Honchō & Riverside Garden Centre – Golden Hour Black Friday success for local garden centre
Impression & Parker Brand – Tooling Up
Mabo & Decorative Mirrors
Mabo & JT Atkinson
Tale Digital & Kärcher UK – Making Smart Shopping Smarter
Best Use of Video
Brandwagon – A Wistia Original Series
Coast Digital & Go Ape – Brand video campaigns
Greenlight & Gap – Driving awareness and consideration of Gap’s Fall campaign with hyper-targeted video activity
Mindshare – Mindshare proving that #PhonesAreGood
Mindshare, Ford UK & GTB – Ford’s Focus ST ‘Thrill-Therapy’
OPTS (Starcom powered by Performics) & Samsung Global – Samsung Twin Cooling
Republic of Media & The Scottish Government – Breathtaking Roads for Scotland’s Bikers
Best Use of Data
B&Q & Merkle – Building Bridges
Core Optimisation & Eurochange – Growth and Profitability through Conversion Rate Led Targeting
Mabo & LittleLife – Best Use Of Data
MediaCom & Direct Line – Predicting Incremental Revenue Opportunities
Merkle & Sky – Putting the Customer First: Revising Sky’s Audience Strategy
Mindshare & Three – CPA’s are nice, but was it really worth it?
MVF – From Minus to a Million: How MVF Cracked LinkedIn
O2 & Havas Media UK – Data Driven Search Delivers for iPhone 11 Launch
Best Use of Attribution
Booster Box & Taboola – Markov Chains: how a Stochastic Attribution Model unlocked additional growth
Mabo & Boomf
Merkle & Estee Lauder – An EMEA first hybrid attribution solution using data-driven attribution from Google and Facebook
Mindshare & Three – CPA’s are nice, but was it really worth it?
R.O.EYE – SingleView: Disrupting the global media attribution market
Samsung UK & Starcom powered by Performics & Digitas – Smart Data for Smartphone
Best Use of Automation
B&Q & Merkle – Extreme Weather for Extreme Results
Broadplace Advertising & Sandown Group
Gravytrain & ROTA – App Promotion 2019
Havas Media UK, Sprinklr & O2 – Rugby World Cup 2019
Mabo & Lifestyle Fitness
Mabo & Shuperb
Merkle & Twitter – Magpie: a 100% AI-driven multi-channel marketing campaign
Pufferr & New Bond Street Pawnbrokers
Reprise & LV= – More is Less
Paid Search Technology of the Year
Adthena – Whole Market View
ForwardPMX – ShelfShare
Kenshoo – Kenshoo Search
Marin Software – MarinOne
Productsup
Ruler Analytics – Closed Loop Marketing Attribution
Squared.io – Audit & Automation for Google Ads
Social Technology of the Year
The Judges’ decided not to announce a short list for this category, the winner will be announced on the night.
Innovation Award
Adthena – Smart Monitor
CampaignHero – The App That Helps You Grow Your Business Online
ForwardPMX – ShelfShare
Kenshoo – Kenshoo Ecommerce
Mindshare, M&S Food & BlueRobot – M&S Food Britain’s Got Talent partnership
R.O.EYE – SingleView: Disrupting the global media attribution market
Squared.io – Audit & Automation for Google Ads
Small Biddable Agency of the Year (Under 25 employees)
Sponsored by
Cedarwood Digital
Honchō
Pufferr
Semetrical
Thunderbolt Digital
We Influence
Large Biddable Agency of the Year (26+ employees)
Crafted
ForwardPMX
Genie Goals
Impression
Mabo
The Media Image
Rising Star of the Year (Under 25)
Jazzmin Berry – CampaignHero
Callum Doolan – Thunderbolt Digital
Jack Grantham – Honchō
Xiao Lei Xiao – CampaignHero
Tom McGovern – Starcom / Performics
Jamie Richter – Vodafone