Judging Criteria

Judging session – 15th January 2025 

Shortlist announcement – 17th January 2025 

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges’ pre-scores will then be combined, and the highest-scoring entries will determine the shortlists.

Judges will meet to discuss the highest-scoring entries and then agree on the winner for each category.

The awards will be judged by some of the biggest names in search. Click here to see this year’s judging panel.

Entries should not exceed 1000 words in total and should relate to work undertaken between August 2023 – December 2024.

CAMPAIGN AWARDS

Please complete the following sections providing details of the campaign that you are entering. Please note entries must not exceed a total word count of 1000 words.

All information provided will remain confidential to the judges before and after the event and will not be shared with anyone outside of the judging panel allocated to review your entry.

  • Objective(s) & budget (1-10 points)

Tell us what you were looking to achieve from the campaign and any targets that were set. We recommend showing targets as quantifiable metrics e.g., ‘Increase conversions from 150 to 300 a month’ rather than ‘Increase conversions by 10%’.

Please include a breakdown of implementation costs, staffing costs, agency fees etc. All elements of the entry form are confidential and judges will not share this information. If you are unable to provide a detailed budget breakdown, please include the financial band your budget is within along with the percentage budget allocated for staffing costs, agency fees and media spend etc.

  • Target audience & strategy (1-10 points)

Please provide us with details around the audience you were targeting and your overall strategy to reach them as well as the strategy to meet the overall objectives.

  • Implementation & creativity (1-10 points)

Please give us a detailed explanation of your implementation of the campaign. Include screenshots to help us visualize campaigns. Provide information on the creativity of the campaign.

  • Details of any challenges faced and how these were overcome (1-10 points)

What challenges were unique to you and how have you overcome them? What was the end result of overcoming these challenges?

  • Results & evaluation (1-10 points)

Please relate these to the objectives and targets stated above. Provide actual numbers rather than percentages wherever possible.

  • Why should your campaign win? (1-10 points)

What do you think sets your campaign apart from the other campaigns being judged? Judges will in particular be looking for the thing that makes this campaign different to the others, what is unique?

Please detail any supporting documents you are including as part of your submission.

Optional – Please upload to the online entry portal when submitting the entry form.

INNOVATION & TECHNOLOGY AWARD

Please complete the following sections providing details of the innovation or technology that you are entering. Please note entries must not exceed a total word count of 1000 words in this section.

All information provided will remain confidential to the judges before and after the event and will not be shared with anyone outside of the judging panel allocated to review your entry.

  • Overview of Innovation/Technology

Please provide the judges with a synopsis of what the tool does and how it adds value to the end user.

  • Total budget

Please include costs associated with running the innovation or technology and how much you intend to or do sell the innovation/software/product for.

  • Existing problems and target audience (1-10 points)

Please include details outlining the problems that this innovation or technology solves and how if at all these problems were previously dealt with. Entrants should detail who the target customers or users of this product are.

  • USP and Features (1-10 points)

Please outline what is the innovation/technology’s unique proposition. Entrants should highlight the major features that are unique to the product/software or innovation which help solve a customer problem or benefit the customer positively.

  • Key Metrics (1-10 points)

Please detail what key metrics have you used to measure whether this innovation or technology is successful? I.e., does it save money, makes things faster, and generate more revenue?

  • Why should your Innovation/Technology win? (1-10 points)

What single thing about your innovation or technology is not done by anyone else? What makes it stand out to be award-worthy?

Please include a login and password for numerous users to access your tool/software. We ask you to send a ‘UK Paid Media Awards’ login to allow judges to be able to test and score your product. In addition, if you’d like to provide a demo or video, please provide the link below.

Please note if you’re unable to provide a login please contact awards@dontpanicprojects.com. Judging is based on the application form and the judges’ industry knowledge of the tools. They are a highly experienced judging panel with in-depth industry knowledge. The tool log-ins requested are for any judges who feel that want to delve deeper into any claims/functionality detailed in the entry.

Please detail any supporting documents you are including as part of your submission.

Optional – Please upload to the online entry portal when submitting the entry form.

AGENCY/TEAM/INDIVIDUAL AWARDS

Please complete the following sections providing details of the agency/team/individual that you are entering. Please note entries can be self-nominated or nominated by a third party and must not exceed a total word count of 1000 words in this section.

All information provided will remain confidential to the judges before and after the event and will not be shared with anyone outside of the judging panel allocated to review your entry.

Please note that the nominee must be under 30 on 14 March 2025

  • Overview of the Agency/Team/ Rising Star nominee

Please include numbers, staff turnover, roles etc for agency and team nominations or current and previous job roles etc for Rising Star nominations

  • Agency/Team/Rising Star objectives (1-10 points)

Tell us what you were looking to achieve and any targets that have been set within the agency or team to help achieve your goals. We recommend showing targets as quantifiable metrics e.g., ‘Increase conversions from 150 to 300 a month’ rather than ‘Increase conversions by 10%’.

  • Recent work example(s) (1-10 points)

Please include details of recent client or campaign work. How does your recent work display creativity and make your team or agency stand out amongst others?

  • Details of any recent achievements (1-10 points)

What makes your team or agency stand out? Please include details of any achievements you feel make your agency, team or rising star award-worthy. What are you proud of?

  • Details of any challenges faced and how these were overcome (1-10 points)

What challenges were unique to you and how have you overcome them? What was the end result of overcoming these challenges?

  • Why should your Agency/Team/Rising Star win? (1-10 points)

Please detail what you feel makes you stand out amongst others and why you feel your entry is award-winning. What makes you unique? What gives you the competitive edge?

Please detail any supporting documents you are including as part of your submission.

Optional – Please upload to the online entry portal when submitting the entry form.

CONFIDENTIALITY

All material will remain confidential to the judges. All judging discussions are confidential and will not be shared or discussed with anyone outside of the judging panel ahead of the ceremony or thereafter. Judges will not share confidential material, judging papers or entries with anyone. Judges will securely delete all judging materials immediately after the judging period or give materials to The Awards Team who will manage this. Judges can only access entries that they have been provided to score.

Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.

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Testimonials

“Being nominated for this award was already an incredible achievement for us, but taking home the award is something we’re immensely proud of. It truly validates our hard work, energy, and enthusiasm for what we do. We’ve had some really tough setbacks in the last couple of years, but instead of holding us back, we’ve pivoted and moved forward on our strongest foot. We can’t wait to power through 2024!” Julia Symonds, Co-Founder
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“Winning the Best Use of Amazon Ads at the 2024 UK Paid Media Awards is a tremendous honour for us at Fluid Marketplaces. It underscores our commitment to excellence and innovation in the digital marketplace, and celebrates our success in driving significant growth for our clients like Le Col. This accolade not only validates our strategic approach but also inspires us to continue pioneering in the ecommerce space.” Adam Hindle, Managing Director
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"Being recognised at the UK Paid Media Awards is the ultimate validation of Happy Yolk’s collaborative work with Pooky Lighting. Our laser-focused targeting, creativity, and comprehensive strategy generated top-notch leads and ROI, propelling our campaign into the spotlight as a worthy contender. We’re thrilled to be in the running and to be among so many great agencies."
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“We’re delighted to have been shortlisted for the UK Paid Media Awards due to its prestigious nature and standing in the digital marketing world. We feel that being shortlisted for awards like this is a testament and culmination of the hard work that has been put in by both our team and our clients.” Seb Dean, Managing Director
Imaginaire
"After taking home gold last year for Best Integrated Paid Media Campaign, we decided to throw our hat in the ring again this year. We also saw success at the UK Search Awards 2023 whereby we took home Best Low Budget PPC Campaign and Best Integrated Campaign. Following a very busy year with huge client wins and impressive performance results produced quality material to work with for our entries. As a boutique agency we pride ourselves on our dedication and diligence to each client relationship and the clients from our nominated campaigns – The Online Lighting Store and Supersoil were ecstatic to hear of the recognition of the joint efforts."
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