2022 Shortlist


Congratulations to our 2022 UK Paid Media Awards finalists.

Finalist Assets

Paid Media Agency Led Campaign Of The Year

CTI Digital & Drinkaware Trust – Delivering 127% over target on helping users understand their drinking behaviour

CTI Digital & Right at Home – 55 homecare offices achieving a 143% increase in enquiries

Hello Earth Agency & Empowered by Ashley – Launch and Donation Campaign

Impression & Rutland Cycling – Turning it up a gear

Launch & Argyll – Driving office enquiries during the work-from-home mandate

Lets Run Social & CB Heat Pumps – A 72-Hour, Million-Pound Campaign

Mustard Media & From the Fields – Selling over 40,000 tickets in 48 hours

PushON & Silver Cross – digital diversification

s360 & Kia – Capitalizing Market Share Through Paid Media

StrategiQ & Jurassic Fibre – Setting Fibre To The South West

The SEO Works & Hunt Office – Growing share in a new market

The Social Shepherd & Passenger Clothing

 

Paid Social Campaign Of The Year

After Digital & Ellers Farm Distillery – 1K Subscriber Campaign

Canine Cottages (part of The Travel Chapter) – Canine Critics

Coast Digital & Debenhams – Womenswear Winter Campaign

Fluid Commerce & Evo Nutrition – Facebook to Amazon New Product Launch

Mindshare & KFC – Let it flow

Mindshare UK & M&S Food – Collection Launch

Mindshare UK & M&S Food – This is not just any award entry

ROAST & CCUK – Get It Right (From a Genuine Site) Campaign

s360 & Camille Brinch Jewellery – How to Generate 8,865 Purchase-Ready Leads in 18 days with TikTok Conversion Ads

s360 & Kia – Capitalizing Market Share Through Facebook & Instagram

The Social Shepherd & Passenger Clothing – Paid Social Growth

 

Shopping Ads Campaign Of The Year

The judges were really impressed by the standard of entries in this category and have therefore decided to award a Silver and Gold.

Bring Digital & Long Tall Sally – Taking Paid Search to New Heights

Digital Ethos & VIP Bottles – How Shopping Ads Saved Christmas

Glass Digital x Denby Pottery – Delivering £424,390 (+78%) revenue growth

Loud Mouth Media & The Online Lighting Store – Flicking the Switch on Shopping Ads

Mediaworks & Beanies Flavour Co. – Instant Coffee and Instant Results With Double Conversions and Revenue

Reeyap & Snag Tights – Clothes that fit.

 

Paid Search Campaign Of The Year

Aira & Sodexo Engage – Maximising High Converting Leads in a Competitive Market

Bring Digital & Long Tall Sally – Taking Paid Search to New Heights

Exposure Ninja & Regain Hearing – Unblocking Lead Flow!

Gemma PurnellExceeding lead expectations for startups in niche industry campaigns

Havas Media, Innocean & Squared.io – Driving Performance for Kia UK

Impression & Topps Tiles – Testing new ways to get to the Topp

KMG & Cerulean Health – COVID 19 Testing

m/SIX & TalkTalk – Supercharging Sales with Value Using LTV

Online Marketing Gurus & Macquarie Data Centres – Data you can trust to fuel campaigns you love

StrategiQ & Jurassic Fibre – Setting Fibre To The South West

Summit & Joules – A Record Breaking Partnership

The SEO Works & LGC – Using Search to Reach a Global Audience

 

Travel / Leisure Campaign Of The Year

Anicca Digital & Leicester City Council – Diwali ‘Big Shop’

Artefact & Hertz – Supercharging Micro-Conversions

D3 (Data-Driven-Decisions) & Traveline-Cymru – Keeping Healthcare Moving

Merkle & Hilton – Tackling travel cliches with TikTok

StrategiQ & Jacada Travel – Harnessing Data To Drive 2813% ROAS

 

Retail Campaign Of The Year

Adtrak & Morplan – Simplicity, Visibility & Performance

Aira & French Florist – Taking a local brand national with Google Search & social media

Bring Digital & Cotton Traders – Autumn/Winter Paid Social Campaign

ClickThrough Marketing & Renault Retail Group – Accelerating lockdown profits with Google’s Performance Max

Crafted & Turnbull & Asser – Promoting luxury over promotions

Digital Ethos & VIP Bottles – How Automation Saved Christmas

Exposure Ninja & The Tool Store Canada – Sawing through CPA

Impression & Aktiia – Success under pressure

Loud Mouth Media & Total Hockey – Making Audiences Give A *Puck*

Mediaworks & Dune London – Doubling Revenue During the Most Competitive Online Sales Period in History

Mindshare UK & KFC – Let it flow

Mindshare UK & M&S Food – Collection Launch

 

Finance Campaign Of The Year

The judges were really impressed by the standard of entries in this category and have therefore decided to award a Silver and Gold.

Mediaworks & Metro Bank – How We Digitally Transformed Metro Bank’s Customer Acquisition Strategy

MG OMD & Intuit QuickBooks – A Year of Exceptional Efficiency

PushON & Claro Money – Worth the Wait

Receptional & Killik & Co – Hyper-targeting High-Net-Worth Individuals Delivers Returns for This Wealth Manager

 

Local Campaign Of The Year

The judges were really impressed by the standard of entries in this category and have therefore decided to award a Silver and Gold.

Anicca Digital & Leicester City Council – Diwali ‘Big Shop’

Exposure Ninja & MCS Cleaning – Cleaning Up!

Exposure Ninja & Regain Hearing – Unblocking Lead Flow!

Fluid Commerce & NL Commercials – Back With a Bang

LOCALiQ & Diverse Care – Make Children’s Lives Better

Semetrical & OnTheMarket – Moving with a Changing Property Market

StrategiQ & Jurassic Fibre – Setting Fibre To The South West

 

Charity Campaign Of The Year

Crafted & MSF UK – Afghan Crisis Appeal 2021

Impression & Cancer Research UK – Keeping research going

 

Best Integrated Paid Media Campaign

The judges were really impressed by the standard of entries in this category and have therefore decided to award a Silver and Gold.

Anicca Digital & Leicester City Council – Diwali ‘Big Shop’

Booster Box & Treatwell – Dynamic Keyword Management on Brand Campaigns with SERP Integration

Gravytrain & mycarcheck – Driving brand for a driving Brand

Hello Earth Agency & Empowered by Ashley – Launch and Donation Campaign

Impression & Abigail Ahern – an AA-OK strategy to drive cyber sales

KMG & Cerulean Health – COVID 19 Testing

Launch & Argyll – Driving office enquiries during the work-from-home mandate

Loud Mouth Media & BES – Clear the Pipes for Profitable Performance

Mindshare UK & KFC – This Christmas give the gift of Gravy!

Receptional & Bright Horizons – Back to Pre-School: Hyper-Targeting Parents in a Post-Pandemic World

s360 & Kia – Capitalizing Market Share Through Paid Media

The Social Shepherd & Passenger Clothing – Paid Media Growth

 

Best Use Of LinkedIn Ads

Receptional & Killik & Co – Leveraging LinkedIn Ads To Reach High-Net-Worth Individuals

Spindogs & 20Twenty – Course Lead Campaign

 

Best Use Of Facebook / Instagram Ads

Lets Run Social & CB Heat Pumps – A 72-Hour, Million-Pound Campaign

Mindshare UK & KFC – This Christmas give the gift of Gravy!

Mindshare UK & M&S Food – Collection Launch

Online Marketing Gurus & Cachia – The secrets behind a 22:1 ROAS Black Friday campaign

s360 & Kia – Capitalizing Market Share Through Facebook & Instagram

The Social Shepherd & Passenger Clothing – Facebook / Instagram Growth

 

Best Use Of Snapchat Ads

There is no shortlist for this category. The winner will be announced on Tuesday 19th April

 

Best Use Of Tiktok Ads

Merkle & Hilton – Tackling travel cliches with TikTok

Mindshare UK & M&S Food – This is not just any award entry

s360 & Camille Brinch Jewellery – How to Generate 8,865 Purchase-Ready Leads in 18 days with TikTok Conversion Ads

 

Best Use Of Video

Aira & Elysium – Finding talented healthcare professionals with the use of video campaigns

Mindshare UK & M&S Food – Collection Launch

Mindshare UK & M&S Food – This is not just any award entry

Perspective Pictures – An Ad Selling You Ads

 

Best Use Of Data

Aira & Sodexo Engage – Using Data to Maximise Highly Qualified Leads

Booster Box & Treatwell – Statistical Campaign Clustering with Python to optimize multiple accounts on Search Ads 360

Kinase, Cubed & Lovehoney – Testing Cubed’s AI Attribution to Increase Profits

Launch & IMSM – Supercharging leads with a global data-driven strategy

m/SIX & TalkTalk – Supercharging Sales with Value Using LTV

MG OMD & Specsavers – LAF2

Performics @ Starcom & Ancestry – OneSearch Gives One Vision To Ancestry

Reflect Digital, StackAdapt & Opayo – Reflect Digital & StackAdapt Crunch The Numbers For Opayo

s360 & Kia – Capitalizing Market Share by focussing on attention

StrategiQ & Jurassic Fibre – Setting Fibre To The South West

 

Best Use Of Attribution

Kinase, Cubed & Lovehoney – Testing Cubed’s AI Attribution to Increase Profits

StrategiQ & Jacada Travel – Harnessing Data To Drive 2813% ROAS

 

Best Use Of Automation

The judges were really impressed by the standard of entries in this category and have therefore decided to award a Silver and Gold.

AYKO & Ladderstore – Using First Party Data & Automation To Drive a 344% Increase in Revenue

Booster Box & 24ORE Business School – How to Foster Awareness, Lead Generation and Sales with a Chatbot

Digital Ethos & VIP Bottles – How Automation Saved Christmas

LOCALiQ & Sidey – Sidey XMO (Cross Media Optimization)

m/SIX & National Express – Bringing Automation using Inventory Management

Mindshare & KFC – Let it flow

Performics @ Starcom & ASICS – Sunrise Minds

Reprise Digital & Canada Goose – A Weatherproof Performance Strategy

s360 & Kia – Capitalizing Market Share through algorithms

 

Paid Search Technology Of The Year

MG OMD & Specsavers – Brand Protection Feed

Skai

Squared.io – Google Ads. Automated.

 

Innovation Award

Bant.io – The scientific method to acquire B2B customers

LOCALiQ – Cross Media Optimization (XMO)

Snowplow AnalyticsSnowplow BDP

Squared.io – Google Ads. Automated.

The Search Monitor – Vehicle Listing Ads Monitoring

 

Rising Star Award

Catalina Cismaru – Bant.io

Chris Turner – Aira

Joey Stevens – The Social Shepherd

Jordan Munton – Anicca Digital

Lee Gannon – Receptional

Olivia Green – ClickThrough Marketing

Poppy Mace – StrategiQ

 

Start-Up Paid Media Agency Of The Year

There is no shortlist for this category. The winner will be announced on Tuesday 19th April

 

Small Paid Media Agency Of The Year (Under 25 Employees)

In Digital

Launch

Loud Mouth Media

The Social Shepherd

 

Large Paid Media Agency Of The Year (26+ Employees)

The judges were really impressed by the standard of entries in this category and have therefore decided to award a Silver and Gold.

Aira

Bring Digital

Crafted

Fluid Commerce

Impression

RocketMill

Space & Time

 

In-House Paid Media Team Of The Year

There is no shortlist for this category. The winner will be announced on Tuesday 19th April