Published by Sue Johns-Chapman
Published Date 30.03.2022 
Snowplow Behavioral Data Platform (BDP)
“Whatever analysis needs you have, or whatever questions the product team asks, you’ll be able to address them with Snowplow” – Andreas Wöhrl, Data Team Lead, Mittelbayerische Zeitung
Snowplow is the behavioral data platform, built to empower data teams to capture and operationalize behavioral data at scale. Released in 2012, Snowplow was initially launched as an open-source project to free data professionals from the limitations of traditional analytics solutions which act as ‘black-boxes’, offering little transparency or control over your data.
We are thrilled to have made the shortlist for the Innovation Award with our Behavioral Data Platform, Snowplow BDP. Snowplow BDP generates, governs, and models high-quality, granular behavioral data, ready for use in AI, ML, and Advanced Analytics applications. When integrated with other tools from the modern data stack, our technology allows organizations to drive significant commercial value with behavioral data, whether that’s increasing the ROI of ad spend, boosting audience engagement, or providing personalized digital experiences.
Snowplow’s unique, open-core architecture enables data teams to take full control and ownership of their data and infrastructure, without vendor lock-in or a prescribed view of how the data should be collected, modeled or used. In contrast to the limitations of packaged analytics solutions, Snowplow’s unrivaled flexibility sets us apart. With Snowplow, you are free to stream your data into the cloud environment of your choice, with the freedom to customize your pipeline according to your business needs.
Whilst ’behavioral data’ has existed for as long as the web, the way organizations view it is changing. Organizations want to do more with behavioral data – to understand behavior of users in granular detail, and use that information to make effective, data-driven decisions.
Snowplow facilitates this ambition. Our Behavioral Data Platform generates, governs, and models the most reliable data possible, creating a single source of truth for different teams across an organization. We allow companies to break free from the constraints of packaged analytics solutions, and make informed product and marketing decisions based on rich behavioral data.
By working hand-in-hand with our global community of Snowplow users, we’re shaping the future of behavioral data.
Thanks to the enthusiasm of our open-source community, our Behavioral Data Platform is continually evolving. By keeping the majority of our core code open-sourced, we’ve been able to integrate contributions from around the globe and improve our solution. This outward-facing, open approach allows us to drive the pace of innovation in our industry.
Reaching the finals of the UK Paid Media Awards is a testament to the community that is served by our category-creating product, and the innovation that Snowplow is contributing to tech globally.
You can join our community on Discourse, Twitter and LinkedIn.
