News Article ————

Smells like Success! The Arkenauts Win at UK Paid Media Awards

Author image Published by isobel.regan@dontpanicprojects.com
Published Date 27.03.2023

Did someone say winner, winner?

That’s right! After a successful night at Tuesday’s UK Paid Media Awards 2023, the Arke Agency team is over the moon to announce we won ‘Paid Social Media Campaign of the Year’ with our fantastic client Shay and Blue!

Having previously won the European Paid Media Awards, this win adds value to the brilliant results our paid media campaigns can achieve for your business.

The award-winning campaign ‘The Scent of Success’ fed into Shay and Blue’s wider brand strategy, conveying their unique value proposition, ‘Perfume is Personality’, to their rebellious audience. We honed in on data and built up their mailing list to successfully target customers in this campaign, while collecting first-party data for subsequent campaigns.


With a 1009% ROAS, the campaign resulted in a record-breaking period of online trading for Shay & Blue, revenue attributed to Paid Media increased by 244.59%, generating their biggest month in online revenue in a single week – a huge impact for a small, niche brand.

We couldn’t be more proud to win this award with such a fantastic campaign and client! Congratulations to all the other finalists and winners, it was such an amazing night thanks to Don’t Panic Events.

Arke Agency Founder and Managing Director, Steph Noble said: “We loved working so closely with the Shay and Blue team to create such an impactful campaign, delivering target smashing results through a full in-house collaboration. It goes to show the powerful impact social media can have on your brand, and the importance of agility in delivery.

“This award serves as an attribute to the amazing work the team continuously achieves for our clients, something that is evident as we stand strong as a multi-award winning agency. Well done Arkenauts!”

Find the full list of winners here. See more of our work with Shay and Blue here.

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