After a fantastic night at the glittering awards ceremony, Digital Uncut’s PPC team were thrilled to have wowed the judges for their showstopping work with The Trade Desk at Cannes Lions 2022.
Their display campaign grabbed the attention of some of the biggest key decision makers in the Adtech and Digital Advertising industries – a notoriously difficult bunch to please! The display campaign garnered 430K DOOH impressions and around 7.7 Million normalised impressions across the 5 day event, perfectly demonstrating the power of The Trade Desk platform in setting up and launching complex campaigns.
As with everything they do, Digital Uncut set out to innovate with this campaign, tapping into new possibilities and experimental approaches. They utilised the new technology of The Trade Desk platform to highlight the “Pioneering in Adtech” and “Relevant Advertising Matters” messaging with innovative DOOH and geo-targeted ads on social media to get the attention of the busiest decision makers in the adtech space, at one of the largest industry events – no small feat!
Speaking on the win, Sam Martin-Ross, Managing Director of Digital Uncut, said: “We are thrilled with our award win at this year’s UK Paid Media Awards, and I’m incredibly proud of what our amazing team has achieved.
“This award exemplifies everything we aim for at Digital Uncut – building data-driven campaigns that use technology in new and unique ways, while creatively thinking our way around every challenge thrown at us. We take immense pride in the work we do for our clients, and our commitment to go above and beyond on deliverables, so it’s a real honour to have won this accolade for our work with The Trade Desk.
“I’d like personally to thank the team at Digital Uncut for their brilliant work, and I can’t wait to share what’s next for us as we continue to develop exciting campaigns for our clients!”
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