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The Think Tank is a multi-award-winning, independent B2B marketing and PR agency with over 30 years of experience in the industry. From branding to digital campaigns, PR to content marketing, we offer integrated marketing, digital, and media relations services tailored to our clients’ needs.
The UK Paid Media Awards celebrate excellence in paid media campaigns. We’re delighted that three of our campaigns – ‘Welcome to the Fast Lane’ with Additive Industries, ‘Peak Performance’ with Phi Partners, and ‘Noise Annoys’ with Oscar Acoustics – have been nominated for a total of seven UK Paid Media Awards across four categories.
As a B2B agency, we’re passionate about showcasing the unique strengths and capabilities of the sector. It’s a real accomplishment for us to compete alongside several major B2C brands – and we’ll be representing the sector with pride at the awards ceremony in March.
Our full list of nominations is as follows:
Paid Media Led Campaign of the Year
Additive Industries – Welcome to the Fast Lane
Phi Partners – Peak Performance
Paid Social Campaign of the Year
Phi Partners – Peak Performance
Best Integrated Paid Media Campaign
Oscar Acoustics – Noise Annoys
Phi Partners – Peak Performance
Best Use of LinkedIn Ads
Additive Industries – Welcome to the Fast Lane
Phi Partners- Peak Performance
All about our standout campaigns
Our ‘Welcome to the Fast Lane’ campaign for Additive Industries — a pioneering metal 3D printer manufacturer — featured the Alfa Romeo F1 Team car, equipped with precision components from Additive Industries. With this striking imagery and punchy copy, the engaging campaign significantly boosted the brand’s profile within the automotive industry.
‘Peak Performance’ was a comprehensive, multi-channel campaign supporting the launch of FinTech consultants Phi Partners’ new software support package to heads of technology in banks around the world. Our account based marketing approach, supported by targeted digital activity, generated a stream of sales leads, capturing the attention of key decision-makers across the Banking sector.
Last but not least, our ‘Noise Annoys’ campaign for acoustics experts Oscar Acoustics centred around a whitepaper that explored the impact of workplace noise. Researched and produced by our team and its impact amplified through PR, direct marketing and social channels, it attracted over 100 downloads and generated several high-quality leads.
An exciting 2024 in full swing
Commenting on this success, The Think Tank’s Managing Director, Liam Bateman, had this to say:
“Seeing these paid media campaigns deliver great results for our clients has been truly rewarding. This recognition from the UK Paid Media Awards is the cherry on top – and reassures us that we’re doing something right with our paid media activity.
Our team, alongside those of our clients, poured a lot of hard work into these campaigns. It’s wonderful to see them being acknowledged by industry experts and a really great way to kick off the year.
Congratulations to all involved, and best of luck to those shortlisted. Looking forward to the awards ceremony in March.”
