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We are thrilled to announce that Performics’ proprietary budget optimisation tool, Social Hero, has been shortlisted for Best Social Technology at the prestigious UK Paid Media Awards! This nomination stands as a testament to our team’s dedication to building efficient and effective tools for all channels across paid media.
Over 4 years ago, Performics launched the Technology and Intelligence (T&I) team with the mission of developing modular solutions to streamline our clients’ advertising strategies. Since then, we have built over 20 proprietary products, spanning various markets and achieving widespread adoption throughout the agency. As the performance arm of Publicis Media, we service some of the biggest agencies in the world: Starcom, Zenith, and Spark Foundry. Teams across each of these agencies have been utilising Social Hero to their advantage.
One of our T&I hero products, Social Hero is Publicis’ proprietary social investment distribution tool. In a channel that continues to diversify, keeping up with the changes and knowing where to invest has become a challenge. The lack of common currency between platforms has made the task of investing budget even more challenging. T&I built the tool to tackle this issue and has proven to be an indispensable planning asset for client teams across Performics, particularly in our efforts to streamline social media and assist teams in redistributing their budgets effectively. Receiving a nomination for a UK Paid Media Award acknowledges our commitment to delivering tools that enable high-performance campaigns across Performics.
With a team dedicated to building solutions specifically designed to streamline paid media capabilities, these awards give us the determination to continue growing. We eagerly look forward to the awards ceremony and remain committed to pushing the boundaries of innovation across the paid media landscape!
To learn more about all our products, contact Technology & Intelligence or reach out to us on the Performics UK LinkedIn page!
