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Mabo Celebrates Two Nominations at the UK Paid Media Awards 

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Published Date 05.03.2024

We are thrilled to be nominated for not one, but two UK Paid Media Awards this year. Being a multi-award-winning agency only fuels our ambition to continue to outdo ourselves, pushing the boundaries of success and innovation in every campaign we deliver for our clients. Our aim to be the leading independent agency in the UK is clear, and we see these nominations as key milestones in our continuous journey towards industry leadership and recognition.

With the digital advertising landscape ever-evolving, we are dedicated to staying at the forefront of industry trends. By partnering with key industry leaders like Google, Microsoft, Meta and Amazon, we stay ahead of the curve with best practices and technologies and ensure our clients receive unparalleled support.

These recognitions reflect the leading talent we have in paid media here at Mabo. Our team of specialists pour their expertise, strategic, and analytical thinking into developing high-impact campaigns across various digital channels. The award nominations highlight our commitment to going above and beyond for our clients.

Best Integrated Paid Media Campaign

In a season typically marked by lower sales, our client sought an impactful and innovative solution to generate interest and maximise revenue despite the strong seasonal buying cycle. After assessing their products, customer base, market and campaign objectives, we crafted an integrated campaign across paid search and social media, leveraging a milestone anniversary, and setting an ambitious goal to increase Return on Ad Spend (ROAS) by 50%.

The success of this campaign was no accident. It was the product of our commitment to excellence and close collaboration with our client. Our campaign strategically targeted relevant user segments at every stage, from those unaware of the brand to repeat customers. By meticulously targeting user segments and optimising our ad spend, we not only met our ROAS targets but surpassed them, demonstrating the power of strategic planning and execution. As a result, we consistently surpassed our ROAS targets, achieving a greater return with less ad spend when compared to previous years showcasing our ability to drive efficiency and effectiveness in advertising.

Shopping Ads Campaign of the Year

Our client asked us to help them boost their Black Friday performance and maximise sales for the popular shopping season that was coming up to achieve a record revenue month. Leveraging our expertise in online shopping campaigns, we worked closely with our client to ensure we helped them achieve their campaign goals.

By optimising their campaign by utilising Performance Max, coupled with strategic targeting and ad optimisations, our seasonal campaigns exceeded their KPIs. Compared to the previous year’s performance, our campaigns achieved a 50% increase in revenue alongside a 63% increase in Return of Ad Spend (ROAS). Our carefully crafted campaigns enabled our client to engage and convert shoppers – leading to their most profitable Black Friday shopping weekend to date.

How We Work / Our Nominations

Our campaigns stood out due to our team’s commitment to achieving exceptional results and building strong client relationships. By collaborating closely with our clients across social media and search engine advertising, we’ve raised performance to unprecedented levels. The results are a testament to this, significantly surpassing previous benchmarks and turning client aspirations into measurable successes.

We embraced new features and innovative strategies, underpinned by our deep understanding of our clients and their markets. This collaboration led to extraordinary results, enhancing the brand’s online presence and significantly boosting brand recognition.

Our campaigns were a prime example of the impact that can be achieved through teamwork, creative innovation, and a steadfast pursuit of excellence. This unique blend of collaboration, innovation, and outcome-focused strategy sets our campaign apart and underscores why it deserves to win.

Who are we

Mabo is a leading digital marketing agency with over 10 years of expertise that specialises in PPC, SEO, and Social Media management across a broad range of industries. Our priority is helping our clients achieve measurable success.

We are committed to being transparent and genuinely supporting businesses to grow online. With our extensive knowledge and experience in digital marketing, we consistently deliver outstanding results.

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