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News Article ————

Exposure Ninja Shortlisted for Two Awards at the 2025 UK Paid Media Awards

Author image Published by Sue Johns-Chapman
Published Date 20.01.2025

We’re thrilled to announce that Exposure Ninja has been shortlisted for two Paid Media awards at the 2025 UK Paid Media Awards. These nominations recognise our relentless dedication to crafting innovative, results-driven PPC campaigns that deliver measurable growth for our clients.

Our nominations include: 

  • New to 2025: Lead Gen Campaign of the Year for our work with Age Care Bathrooms, a family-run business where we revitalised their digital marketing strategy to build trust and capture leads in a competitive market.
  • New to 2025: B2B Campaign of the Year for our work with MSC Cleaning, where we created a focused Google Ads strategy that drove high-value commercial leads.

These campaigns demonstrate our ability to deliver lead generation results across both B2C and B2B markets, showcasing how tailored strategies can drive success no matter the audience.

Smart Audience Targeting 

The success of these campaigns came down to reaching the right people with the right message at the right time. Using techniques like intent-based keyword targeting and geo-targeting, we crafted ads that spoke directly to high-value audiences, ensuring maximum relevance and impact. Combined with detailed audience research and retargeting strategies, this approach allowed us to optimise every click and make each campaign as efficient as possible.

Building Integrated Sales Funnels 

For both campaigns, we created sales funnels that guided leads from their first interaction to conversion. We used high-converting landing pages, email nurture flows, and valuable resources like downloadable guides and tailored content to build trust and encourage action. This strategic integration delivered impactful results for each campaign.

Exposure Ninja team.

About Exposure Ninja  

Exposure Ninja helps ambitious businesses achieve measurable growth through integrated digital marketing campaigns. From PPC and SEO to content marketing and generative engine optimisation (GEO), Exposure Ninja combines data-driven strategies with expert execution to help clients scale smarter and faster. The agency is a proudly certified B Corp.

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