Published by isobel.regan@dontpanicprojects.com
Published Date 07.03.2024 
As a small, in-house team based in Nottingham, we’re incredibly proud to be shortlisted for the UK Paid Media Awards. Focusing on web design and development, ecommerce, SEO and PPC, Imaginaire has come a long way from our Director’s home office. With our 10-year anniversary coming up and our new HQ up and running, this prestigious award nomination puts the icing on the cake.
Imaginaire has always been centred around our 4 core behaviours. Being helpful, proactive, growth orientated and specialists in our field. As well as this, we’re a company that focuses on culture and relationships, building connections both in the office and with our amazing client base.
Shopping Ads Campaign of the Year – our award-nominated work
Alert Electrical are one of the UK’s leading Electrical Wholesalers, specialising in burglar alarms, electric heating, lighting and much more. Electrical Wholesale is an extremely competitive industry with a well-developed Google shopping landscape. Alert Electrical came to Imaginaire with hopes of finding a partner to help drive new revenue growth through their mature Google Ads account after progress under their previous agency had slowed.
Their previous agency had implemented a structure which utilised a single shopping campaign for over 9000 products, it was absolute chaos! We decided to focus our efforts towards providing a clean, logical structure which allowed for easy reporting and tracking of product performance
Our aim was to create a solid structure for future scalability and optimisation. We liaised with the client to discover product lines with historically strong sales, high-profit margins and areas of competitive advantage and utilised this information to implement a gradual separation of the campaign into logical product category campaigns. The maturity of the client’s account provided multiple years of insights into spend, seasonal demand and product popularity allowing us to make decisions backed by a substantial amount of data.
Separation of the main Google Shopping Campaign into smaller manageable campaigns has improved our ability to optimise bidding strategies, better utilise budget and improve product visibility. Our strategy has provided fantastic returns for the client including a 33% increase in Shopping Ads Revenue alongside a 13.36% improvement in Shopping ROAS.
Our improved structure and product segmentation have allowed for an improved utilisation of the expertise of Alert Electrical. Combining our data-driven decision-making with the knowledge within Alert Electrical has allowed for vast improvements in budget utilisation.
What does our team think about this project and achievement?
“ We’re delighted to have been shortlisted for the UK Paid Media Awards due to its prestigious nature and standing in the digital marketing world. We feel that being shortlisted for awards like this is a testament and culmination of the hard work that has been put in by both our team and our clients.”
Seb Dean, Managing Director of Imaginaire
Imaginaire is super excited to continue our work in our specialist areas and looks forward to seeing what the final has in store!
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