Published by Sue Johns-Chapman
Published Date 22.10.2025 
Tips for Writing a European Paid Media Award-Winning Entry from the experts and judges who will crown the champions.
Writing a killer entry is your chance to turn great results into a trophy-worthy story. Here’s 6 simple steps to make your submission stand out to the judges:
1. Start with clear objectives – Define your KPIs, target audience, and strategy upfront. Judges love entries that show you knew exactly what success looked like before you started.
2. Tell a story, not just stats – Bring your campaign to life. Show the challenge, the idea, and the impact, and make it engaging enough to remember. Judges are humans so don’t AI your answers, they want the real story.
3. Prove performance with data – Back up your claims with solid results. Include metrics that matte, ROAS, CPA, CTR, conversion uplift, revenue, and link them clearly to your goals.
4. Highlight innovation – Whether it’s testing new formats, leveraging AI, or nailing audience segmentation, show how you went beyond best practice to deliver something special.
5. Make it easy to read – Keep it concise, focused, and well-structured. Judges review a lot of entries, make yours the one that makes it easy and memorable.
6. Credit your team and partners – Recognise collaboration and expertise. Great paid media is a team sport. Testimonials work wonders.
7. Finish with impact – End strong. Summarise your success, your learnings, and why your work deserves to win. Remember what your objectives were and tie your results back to them.
Pro tip: Think like a judge. Be clear, be honest, and show how your campaign delivered measurable, meaningful results. That’s what wins awards, every time.
