It’s amazing to be shortlisted for Medium Paid Media Agency of the Year at the UK Paid Media Awards this year! We are buzzing with the news at Tag Digital!
Tag Digital is a leading paid media agency that has mastered the formula for creating custom paid advertising campaigns for event organisers and event tech suppliers.
We offer a one of a kind digital service. Our niche focus on paid advertising for the events industry is unparalleled and sets us apart from others in the industry.
Tag Digital aims to be an industry leader with AI and automation being implemented into all aspects of our business and we are excited to share our enthusiasm about how AI is changing paid advertising.
In 2023, our team of experts completed 41 AI Innovation projects to streamline our workflow, making us an agency of the future. This included introducing a new creative service, Generative AI Creatives and shaking up the standard in the industry.
Our award entry recognises our paid advertising campaigns with Messe Frankfurt – one of our first clients to trial Generative AI creatives for their event, Automechanika Dubai 2023 – the largest international trade show for the automotive aftermarket industry in the MEA region.
We are excited for the future of Generative AI and continuing to deliver the best paid advertising solution for event professionals worldwide.
We connect our clients with the right people with the right messaging at the right time. We live and breathe events, we know the strategies that deliver.
We use a combination of data and technology to help clients navigate the world of digital, reduce cost per registration and improve ROI.
Tag Digital has developed a one of a kind benchmarking tool that allows us to accurately project results across key sectors, countries and objectives for our clients.
Our benchmarking tool is data aggregated from over 100,000 of our 2023 event campaigns. Data drives our decisions to create a one of a kind digital solution for the events industry.
The Glasgow-based agency, founded by husband-and-wife team Craig and Laura Davidson in May 2011, has helped ‘supercharge’ industry-leading international events including LEAP, FEAST and CityScape KSA in Saudi Arabia, as well as IDEX in Abu Dhabi, reMind in North America, CPHI Barcelona & Brand Licensing Europe in the past 18 months.
Laura Davidson, CEO and Co-Founder of Tag Digital, said:
“We are so proud to be nominated for the Medium Paid Agency of the Year at the UK Paid Media Awards and to be recognised for our work. Our success internationally has played a huge part in the growth, and our early investment in AI technology to support our paid advertising activity has been a key driver, particularly in relation to product diversification. We’re excited about what is possible.”
Aligning with the theme of ‘what is possible’, the Tag Digital team stepped into their clients’ shoes and launched their own digital marketing event – DigitX, in Dubai and New York in 2022.
The most recent edition of DigitX was DigitX London in November 2023. DigitX is more than an event, it is an experience for event professionals to celebrate innovation, curiosity and reimagine what is possible in the world of events.
Winning Medium Paid Media Agency of the Year would be testament to the team’s hard work and dedication to being the best at what we do using data, technology and creativity on a global scale. We connect our clients with the right people with the right messaging at the right time.
We are bringing paid media to the events industry and disrupting the norm with paid advertising. We live and breathe events, we know the strategies that deliver.
The Tag Digital team has unparalleled knowledge of best practices for event marketing. “Bring people together, connect through successful events” – inspires and drives everything we do.
We are committed to going above and beyond for our clients, alongside our dedication to make the Tag Digital team the happiest, healthiest and smartest team in the world.
We are extremely grateful to be shortlisted for Medium Paid Media Agency of the Year and feel recognised for our commitment to be the best at what we do.
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