Previous Judges

The UK Biddable Media Awards have been judged by digital marketing industry leaders and experts.
Current Judges
Previous Judges include:

Head judges

Jon Myers


Samantha Noble is the Founder of Biddable Moments, an Paid Media Consultancy Agency dedicated to helping brands increase their revenue through PPC and audience development. Samantha won the UK Search Personality Award at the UK Search Awards 2016 and was also rated one of the top 25 in PPC Heros ‘Most Influential PPC Experts’ list in 2016 and 2017. Back in 2011, Samantha also founded the Digital Females group which now has in excess of 750 members and has held 16 events to date.


Dawn Anderson | Managing Director | Bertey

Dawn Anderson is a cross channel digital marketing strategist with a specialism in SEO. She runs Bertey, which is a boutique digital marketing agency in Manchester and also lectures on search and digital strategy at Manchester Metropolitan University. Dawn also supervises Masters students undertaking their dissertation studies in the subject of digital strategy. Dawn has been in the SEO and digital marketing industry since 2007 and regularly speaks at conferences and events around the world. Dawn is also a trainer with General Assembly.

Jim Banks | CEO | Spades Media |

Jim is the CEO of Spades Media and the founder of an online community for media buyers at every stage of their career in media buying. Jim has been a biddable media buyer for the past 20 years and worked in-house as well as agency side. He’s helped over a thousand businesses unlock the challenges of scaling their biddable media efforts. Jim is a regular fixture on the judging panel at the UK, European, MENA and US Search awards and is a returning judge for the 2020 Biddable Media Awards. Never one to shy away from giving a differing opinion on what constitutes award-winning entries to other judges, Jim enjoys critiquing entries at the Awards and seeing what the biddable media community thinks is worthy of winning.

Joanna Bodley | Senior Lecturer in Digital Marketing & Marketing | Manchester Metropolitan University

With over ten years’ experience, Joanna Bodley has seen every side of the industry from creative to comms and large to small agencies, as well as in-house teams. She has developed, implemented and overseen social and digital strategies and provided guidance for a wide range of clients like The Co-operative Bank, Gumtree and Chewits. She has a keen understanding of the complexities involved in making digital, social media, content and advertising efforts a success. She harnesses this as a speaker and professional educator, having delivered training for numerous organisations, including Econsultancy. Jo is now a Senior Lecturer at Manchester Metropolitan University and course director for their MSc Digital Marketing programme, sharing her experience with the next generation of marketers. She also runs her own consultancy, Jo & Co.

Laurent Bourrelly | SEO Consultant | LAURENT BOURELLY S.L.U

In 1994, Laurent started working in marketing and branding. Laurent discovered the wonders of SEO in 2004, by entering a SEO contest. After three months of 24/7 SERP battling in this international competition, he got it. He knew exactly how and what to feed Google in order to help any web page rank at the top of Google SERP. It’s no miracle. If you put in the time and education over thousands of hours, you’ll eventually figure it out just as Laurent has. Like many others, Laurent cut his teeth mastering both black and white hat SEO techniques, adapting and evolving during each google algorithm update to keep himself at the bleeding edge of best practices right up to this very day. Bringing back his knowledge about branding and marketing into the SEO mix became obvious around 2010. Today, Laurent is one of the very few who can go from high-class Content Marketing to Black Hat SEO while building a strong Semantic SEO main pillar. He took out of the equation all the question marks, leaving only one single question « do you have the means to reach your goals ? » Some other notable achievements include his dozens of industry speeches including TEDx and SMX as well as his positions on as a Head Judge of the European Search Awards, and regular judged for many others. His thought leadership within the SEO community is well renowned from co-forming the notorious 'DarkSEOTeam' back in his black hat days, to being awarded third place for ‘All Time Best SEO in France’. The latest adventure is called SEO Conspiracy, which you can find on all the good places Online. It’s all about debunking SEO myths and Google Propaganda, but also helping out by sharing the right strategies to deliver results in SEO and Digital Marketing. Laurent now focuses his time mainly on consulting and has trained numerous SEO professionals, amongst the best in their fields.

Liang Chen | Senior SEO Manager | Premier Inn

Liang Chen is the Head Of SEO at Premier Inn responsible for all things organic acquisition. Premier Inn is the UK’s biggest hotel brand, offering quality accommodation at affordable prices across the UK and in Germany. Premier Inn is consistently rated the UK’s Best Value Hotel Chain by YouGov, and are highly recommended by TripAdvisor at many locations. Liang is technically minded digital marketer with 10 years of experience primarily in SEO, but also in UX, CRO, PPC and Analytics helping enterprise and SMB to connect and engage with their customers online organically having previously held Head Of SEO position at Dixon Jones(of MajesticSEO)'s digital agency and the Global Technical SEO Manager at RS Components Ltd. He has also been a speaker at BrightonSEO.

Tom Cox | Performance Marketing Manager

Tom joined active nutrition brand BULK POWDERS® in 2013, progressing from Digital Marketing Executive to Performance Marketing Manager for the UK & Republic of Ireland markets. Specialising in Paid Search and Paid Social, Tom has experience across many online channels, helping to drive strong new customer acquisition growth every year, for the brand fueling heavyweight boxer Anthony Joshua.

Arianne Donoghue | Founder | Tempest Marketing

A veteran of 14 years’ experience in the industry, Arianne has worked for some of the UK best-known agencies and most-loved brands. She's passionate about helping teams and businesses do the best work they can, through driving strategy, integration and inclusion. Arianne now runs her own small consultancy where she helps agencies and brands maximise their potential.

Michael Durey | Head of Digital & CRM | Samsung

Michael joined Samsung in 2018 and since then has helped to deliver triple digit Ecommerce growth through Samsung’s owned eStore, EPP and Student websites. Aligning Digital Marketing strategies across Search (Paid and Organic), Affiliates, CRM, Paid Social, Programmatic Display and Online Video has allowed Samsung to maximise in-market traffic through to and ultimately has led to the most successful flagship launches and Black Friday sales periods the company has ever had.

Michael Fenlon | Founder | SurgeIQ

Michael Fenlon is a Paid Media expert who has extensive experience working in some of the most challenging markets, including but not limited to iGaming, social media gaming, travel and e-commerce. Michael has recently founded his own digital agency, Surge iQ; with the goal of applying his deep knowledge of performance marketing and commercially driven strategies to help clients get optimum results and returns on their digital campaigns

Emma Forward | Freelance eCommerce Consultant |

Emma is a platform-agnostic, independent eCommerce consultant with over 10 years' experience in eCommerce. She's project managed a number of migrations and re-builds across a variety of different platforms and verticals, including fashion, luxury, lifestyle, media and heritage sectors, for clients such as Apricot Clothing, House of Hackney, Westminster Abbey and The Beano. She works to increase profitability online through eCommerce strategy, conversion rate optimisation and site auditing.

LinkedIn profile

Neil Hardy | Head Of Omni Channel | Midcounties Cooperative

Neil has been involved in the digital industry since 1994 when he launched his first website for travel brand Page & Moy. He has worked for several blue-chip companies including TUI, The Co-op, Icelolly, Midcounties Co-op and more recently Shearing’s Holidays. With a strong commercial background, digital results and ROI are key focus points in any award judging. Follow Neil on Twitter @hardyneil

Rob Hilborn | Head of Self Managed CSS | Genie Shopping

Rob rejoined Genie Ventures in 2019 having made a move to Hotel Chocolat in 2018 to help run their digital marketing channel. Having started his career in SEO for the broadband comparison website Broadband Genie, Rob went on to take many roles from CRO to paid social. Rob now works on the Genie Shopping team with the mission of helping retailers save money and grow their Google Shopping activity through the Google CSS program.

Max Hoppy | Joint MD | |

LinkedIn profile

Ben Irons | Senior Sales Manager | Microsoft Advertising

An experienced Digital Marketing professional, Ben joined the Microsoft Advertising team in October 2018. Ben leads a sales team of Account Directors and Managers, servicing agencies and clients directly, with the aim of utilising both Bing and other Microsoft products to answer business challenges and drive performance for advertisers across the Microsoft Advertising network. Ben has over ten years’ experience in the Digital Marketing industry and has held digital roles with Yahoo Search, iProspect and PHD Media, and most recently as Digital Director for online retail marketplace Ben is a consistent contributor to the industry, presenting and judging at numerous industry events including Search Engine Strategies (SES), Drum Search Marketing and UK Biddable Media Awards for the last few years.

Umar Khan | Digital Marketing Manager | DAMAC PROPERTIES

Umar is a passionate digital marketer with over 8 years of experience in managing high budget digital marketing campaigns. With experience and expertise on all the verticals of Digital Channels including SEO, Google Ads, Social Media, Content Marketing, CRO UX and others. Umar is currently linked with DAMAC Properties as the Digital Marketing Manager. He also conducts digital marketing workshops & regular classes for well-known educational institutes in Dubai.

Matthew Lawson | Chief Digital Officer | Ribble Cycles

Matthew ex, from post-start-up to post IPO (nearly 8 years), successfully doing many roles across the entire eCommerce space. From SEO to Social and was doing CRO before it was even a thing. He then took an eCommerce Director role at which was again just post-startup 2 to 3 year-old business with a remit to step-change a small digital team into a world-class in house digital team capable of taking on some of the established players. Matthew has also undertaken many advisory roles along the way, mainly for SaaS and agencies businesses. Finally where he is now, a digital transformation role for what was a newly VC back direct to consumer bike manufacturer and cycling retailer Ribble Cycles. So collectively a good 15 years in eCommerce.

Rob Linton | Director of Key Accounts | MiQ

As a Director of Key Accounts at global programmatic media company MiQ, Rob oversees the operational and commercial teams in the Northern UK business. Starting out as a media trader in 2013, Rob now leads agency relationships and advises brands across multiple sectors, including travel, retail and direct to consumer, on programmatic strategy and execution. An expert in digital, and a key industry player, Rob is a champion of North England’s vibrant digital community. He educates brands on digital marketing, providing tutorship and workshops specifically for businesses undergoing transformation. A seasoned speaker, and MiQ representative at Manchester India Partnership events, a Digital City Festival speaker and awards judge, Rob is also ‘Digital Futures’ Ambassador with Manchester Digital.

Paul Lowings | Lakeland

Dean Marsden | Display Strategy Manager | Autodesk

Dean has over 10 years experience in Digital Marketing, working with a wide range of clients and industries. 3 and a half years ago, he became part of a newly formed in-house digital acquisition team at Autodesk - A global technology company that makes software for people who make things. He is currently responsible for all of Autodesk’s Display advertising across EMEA and forms part of a global team that executes large scale multi-channel campaigns across display, search and social in Construction, Manufacturing and Media & Entertainment industries. Dean is a keen follower of everything technology and startups.

Martin Michels | Global Paid Search Lead | TUI

Martin Michels is the group paid search lead for TUI where he set up a centre of excellence and coordinates strategies across multiple markets. He has experience in B2C and B2B marketing. He began his career in a start-up company and worked most of his career in the travel industry. He enjoys automating (work) processes, solving complex problems, and experimenting with new ideas

Rumyana Miteva | Head of Performance & Revenue | Secret Escapes

Rumyana is an experienced digital marketer with a great passion for the Travel industry. As Head of Performance & Revenue, she is leading a team of Paid Search, SEO and Social Media specialists. Prior to joining Secret Escapes she has helped several other Ecommerce & Travel brands grow their online presence. Rumyana is a regular conference speaker on topics such as Machine Learning, Automation and Performance Marketing Best Practices.

Ciaran Murphy | Director of Recruitment & Training | Wolfgang Digital

Ciaran joined Wolfgang Digital in 2011 as a PPC trainee. He was the third employee at the time. 3 months later Ciaran moved from the traineeship into a full time position, managing PPC campaigns for some of Ireland's biggest brands (Kilkenny Shop and Louis Copeland) as well as internationally recognised brands like Zurich Life. Ciaran has since moved into a Director's role in Wolfgang jointly overseeing Recruitment and Training with the objective of identifying and delivering the next generation of award winning marketers at Wolfgang Digital. He has spoken on PPC at a number of Irish and European events: 3XE - one of Ireland's premier digital marketing conferences The Marketing Festival - a digital marketing conference that changes country annually and one of the bets quality conferences I have attended PPC Masters - a two language PPC focused conference in Berlin Friends of Search - an IAB supported search conference in Amsterdam

Polina Nash | Head of Digital Media | William Hill

Polly Nash is a performance marketing expert heading the Digital Media team at William Hill. Polly started her career in paid search working for PayPal and Apple, before moving to Betsson and taking on a wider Biddable media role. She then joined William Hill where she has built a team of programmatic specialists and devised a programmatic and display strategy assessing various operating models to support the underlying vision.

Luis Navarrete Gomez | Senior Search Manager | The LEGO Group

Luis is Head of Global Search Marketing at The LEGO Group, and defines the strategy for search marketing activity globally for the iconic toy company. On these years in the company, Luis has managed to create a global organization that reaches both children and parents with engaging content in more than 140 markets. He is a regular writer and speaker about Search Marketing and business leadership and plays an active role in the search community. He is a member of the board of directors of SEMPO, the largest nonprofit trade organization in the world serving the search and digital marketing industry. He is also a fellow member of the Marketing Society, member of the advisory board of The Institute of Practitioners in Advertising and participates actively at conferences and specilized publications. He is also member of the judging panels of industry leading awards, as the DMA Awards, the UK and US Search Awards, The Drum and The Biddable Media awards. Luis has a technical background on computer science and has more than 14 years' experience in Search Marketing with cross-functional expertise in technology and business management and leadership

Kian N’jie | Paid Media Executive | Inchora

Kian is the Paid Media Executive within the Money branch of Inchora. With a deep love for all things biddable, he spent the first few years of his career in both agency and client-side roles firming up the foundations of his skillset. Now plying his trade in the high-flying world of financial services, he specialises in driving optimal lead-gen performance across Inchora’s online advertising.

Ned Poulter | CEO & Founder | Pole Star Digital |

Ned Poulter is Founder & CEO of Pole Star Digital, a dedicated, creative and attention-commanding Manchester-based digital marketing consultancy. Pole Star Digital help brands with high performing, intelligent, data-driven digital marketing solutions. Over his career, Ned has worked with a multitude of clients, from: start-up and small/medium-sized businesses, right up to some of the biggest and most recognised brands in the world. Ned is also a well-known speaker and trainer, a familiar face at many conferences across the globe.

LinkedIn profile

Anthony Pulsford | Acquisition Senior Marketing Consultant | Benenden Health

Anthony Pulsford is responsible for developing and delivering the digital marketing strategy at Benenden Health. Since joining five years ago, he has been instrumental in driving the organisation’s digital objectives, achieving unprecedented levels of growth across paid and organic media in both the consumer and business space. Anthony’s scientific and analytical approach to digital ensures that each workstream is highly optimised and efficient. Anthony also has responsibility for driving the strategy in key offline acquisition channels essential to Benenden Health’s continued growth.

Anna Spyridopoulou | Deputy Head of Social | Wolfgang Digital

Anna is a performance-focused digital marketer and her passion is results-oriented social media campaigns. She is currently the Deputy Head of Social at Wolfgang Digital. She has been working in Digital Marketing since 2012 and has experience in different marketing streams including Product Marketing, Branding, E-Commerce and Advertising. She started her career working in-house in traditional marketing and e-commerce. After some time it was obvious her focus was all things digital leading her to join a digital agency in 2016. She specialises in paid promotional campaigns and social strategy, while she is experienced in Adwords, SEO and all Social Media channels. This has given her an integrated and holistic approach to digital campaigns. She has worked for both B2C and B2B clients of different scale.

Claire Stanley-Manock | Paid Media Director | connective3

Claire has over 15 years of digital marketing experience and knows how to navigate the complex paid media landscape to deliver incremental growth for clients. Campaigns are planned with strategic creativity and delivered with personalisation to generate cut through, emotion and results.

Byron Tassoni-Resch | Head of Search Engine Marketing | Deliveroo

Byron looks after Search Engine Marketing at Deliveroo. He has been in the industry for over 12 years now, his main focus revolves around Paid Search, Automation, Display and Video campaigns. Byrons first job was delivering pizza, now he sells them online!

Alexina Vallint-Riggs | Industry Manager | Google

Alexina Vallint-Riggs is an Agency Lead at Google working with some of the UK's largest and most digitally advanced agencies. She helps them continue to develop their expertise to bring the best of Google to their clients, answering business challenges and driving client growth. She has dedicated her life to the click, having been in digital advertising for over 12 years, holding roles at various independent and big 6 agencies before joining Google 5 and a half years ago. Alexina has also previously been the Google representative on the IAB Search Council.

Emily Van Lierop | VW Head of Search & Social | PHD Global

Emily is the Global Head of Search and Social for Volkswagen at PHD, leading a team responsible for the output of 27 in-market teams for this leading auto manufacturer. Emily shifted into the digital space in London 13 years ago to gain a unique blend of client and agency-side experience. Her first three years were spent rapidly learning in ‘web 2.0’ start-ups, before moving agency-side to hone her search skills – a particular area she took to in a digital start-up environment. She’s spent the last ten years driving value and innovation for clients in Search and Social advertising across FMCG, Auto, Telco, Finance and Travel verticals within Publicis, Dentsu Aegis, WPP and now Omnicom Group.

Rob Weatherhead | Digital Advertising Consultant

Rob's experience of biddable media pre-dates Facebook, programmatic and most of the channels we like to consider biddable today. He has overseen the largest programmatic trading team outside of London, and delivered campaigns for well known brands across all sectors. A regular industry judge he will be looking for clear and concise details of the performance delivered through each campaign and the innovation applied

Marty Weintraub | Aimclear

Michelle Wilding Baker | Head of Digital and Content | Freesat

Michelle is a globally award-winning digital marketer who specialises in data-first customer acquisition (owned/paid/earned), SEO and content strategy. She graduated with First Class Honours in Communication Studies (Journalism) and is armed with more than a decade of marketing and editorial experience across international, SME and start-up brands in highly competitive FinTech, Insurance, Travel, Beauty, eCommerce and publishing industries. Now leading the digital marketing, eCommerce, editorial, content and social strategy remit at Freesat and consulting on a project-basis for Oh Mishy, she previously completed 2.5 years as Head of SEO & Content at The Telegraph Media Group where she hired and led the ‘Best Brand SEO Team’ of 2019. Michelle regularly judges industry marketing and eCommerce awards, guest speaks at events and co-organises the ‘Take It Offline' Digital Marketing Roundtable in London and Europe.

Justin Wilson | Marketing and Campaigns Manager | The University of Manchester

Justin Wilson is a Marketing and Recruitment Manager at The University of Manchester. He has a broad experience of B2B and B2C marketing and has worked across a number of markets including FMCG, financial services, automotive, event management and charity.