Month: June 2026

Much of the content we share is created and shared by our community. We strive to deliver a positive, respectful environment for our community to share their own views and opinions, but these may not always directly align or reflect those of Don’t Panic and the UK Paid & Performance Media Awards.

Image: AI and Paid & Performance Media: The Opportunity, The Tension, and The Human in the Middle

AI and Paid & Performance Media: The Opportunity, The Tension, and The Human in the Middle Artificial intelligence in paid and performance media is equal parts exciting and complicated. Here’s where we think things stand. The AI upside is significant Let’s start with what’s working, because a lot is. Automated bidding has matured considerably. Smart Bidding across Google and Microsoft, Meta’s Advantage+ campaigns, and equivalent tools across the major platforms now […] Read More

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Image: The UK Paid & Performance Media Awards: Why We’ve Evolved

The UK Paid & Performance Media Awards: Why We’ve Evolved Read More

AI and Paid & Performance Media … Read More

Image: Launching a Travel Insurance Start-Up with Paid Search at Scale

Launching a Travel Insurance Start- … Read More

Image: Mabo Shortlisted for Best Use of AI in Paid Media at the UK Paid Media Awards

Mabo Shortlisted for Best Use of AI … Read More

Testimonials

Being nominated for this award was already an incredible achievement for us, but taking home the award is something we’re immensely proud of. It truly validates our hard work, energy, and enthusiasm for what we do. We’ve had some really tough setbacks in the last couple of years, but instead of holding us back, we’ve pivoted and moved forward on our strongest foot. Julia Symonds, Co-Founder
outbloom

Winning the Best Use of Amazon Ads at the UK Paid Media Awards is a tremendous honour for us at Fluid Marketplaces. It underscores our commitment to excellence and innovation in the digital marketplace, and celebrates our success in driving significant growth for our clients like Le Col. This accolade not only validates our strategic approach but also inspires us to continue pioneering in the ecommerce space. Adam Hindle, Managing Director
Fluid Marketplaces

Being recognised at the UK Paid Media Awards is the ultimate validation of Happy Yolk’s collaborative work with Pooky Lighting. Our laser-focused targeting, creativity, and comprehensive strategy generated top-notch leads and ROI, propelling our campaign into the spotlight as a worthy contender. We’re thrilled to be in the running and to be among so many great agencies.
Happy Yolk

Being shortlisted is brilliant recognition for our work itself, but also for the partnership behind it. We are proud of what we have built and proud to see that approach recognised by the industry. The entry process has also been a positive experience. The UK Paid Media Awards have created a platform that genuinely celebrates smart, effective work, and the Don’t Panic team have been supportive and easy to work with throughout.
Focus Agency Group

Being shortlisted for the Start Up Launch (Paid Search at Scale) category highlights the role Paid Search can play in accelerating growth for emerging brands. For Loop Digital, the recognition reflects the agency’s approach to performance marketing - combining strategic thinking, careful optimisation, and a strong focus on customer intent.
Loop Digital

We’re delighted to have been shortlisted for the UK Paid Media Awards due to its prestigious nature and standing in the digital marketing world. We feel that being shortlisted for awards like this is a testament and culmination of the hard work that has been put in by both our team and our clients. Seb Dean, Managing Director
Imaginaire

After taking home gold last year for Best Integrated Paid Media Campaign, we decided to throw our hat in the ring again this year. We also saw success at the UK Search Awards, whereby we took home Best Low Budget PPC Campaign and Best Integrated Campaign. Following a very busy year with huge client wins and impressive performance results produced quality material to work with for our entries. As a boutique agency, we pride ourselves on our dedication and diligence to each client relationship and the clients from our nominated campaigns – The Online Lighting Store and Supersoil were ecstatic to hear of the recognition of the joint efforts.
GrowWeb